Being productive as a podcast advertiser depends on the tools you use — especially if you want to get things done faster. And in a fast-rising world of podcast listeners, it always seems like there’s a new tool to catch up with to make your marketing strategy productive. Explore 24 of the best productivity tools podcast advertisers use to to research, create, optimize and manage their content. We grouped the podcast advertisers’ tools into categories to simplify finding those best suited to your needs.
Table of Contents
To help improve your productivity as a podcast advertisers, we compiled a list of the most effective tools for each category. But first, let’s look at what makes a podcast advertisement effective.
Podcast advertising revenue is at $2B in 2022 and by 2024, it should triple to over $4B. What makes it effective?
“Listeners can’t click away from listening once they get into the story. Podcasts aid engagement by giving our listeners something interesting and new every time they listen — and that’s exactly what we want.”
Brian Hong, CEO of Big Easy SEO.
It is more effective to advertise on podcasts because podcast listeners are more engaged. They can listen while doing other things, increasing their concentration, meaning — they can listen even while commuting, doing housework, walking, or working out.
“Podcasts ads are effective because they speak to the show’s target audience. The ads can have a broad reach and awareness because of their high engagement potential.”
Augustin A is the Senior Digital at SyndicationPro
Listeners can search a podcast by niche to find the most relevant topics which give brands the chance to speak to a targeted market.
We all tend to trust those we feel are authoritative and credible. The relationships built between podcast hosts/guests through hundreds of shows make listeners more likely to trust their opinions.
Let’s dive into the tools that make a podcast advertiser’s life easier — across each category.
Having a tool that can do all your background work for you is a big flex. One that can give you efficiency in discovering, qualifying, and contacting podcasts.
Coming from a brand (Podchaser) that provides the world’s most accurate and comprehensive podcast database, Podchaser Pro grants you access to reach , contacts, demographics , and more across 4.5+ million podcasts — making it simple for you to discover, qualify, and contact podcasters.
Source: Podchaser
More ways Podchaser Pro helps:
Podchaser Pro Pricing:
Pricing plans ranges depend on a number of factors, including; use cases, number of seats, and add-ons. Pro subscriptions are available on an annual basis.
Source: G2
Writing ad content requires copywriting if you want to make sales. Whether your audience clicks or checks your ads largely depends on the copy they read. But what happens when you’re stuck for words?
These tools answer that. Here are two copywriting tools that can help you choose the right words — rephrase and shorten sentences when brainstorming or facing writer’s block.
Copy.ai finetunes writing. The GPT-3 tool is gaining popularity among content creators for its efficiency and ease of use. Copy.ai makes it effortless to generate quality content when and where you need it — all in a matter of seconds.
Source: Copy.ai
More ways Copy.ai helps:
It generates copy fast for your:
Copy.ai Pricing:
Wordtune gives you multiple copy ideas. The tool uses deep learning to suggest alternative phrases.
Source: Wordtune
More ways Wordtune helps:
Wordtune Pricing:
Here is a platform that lets you write copy and see how long it will take to read — so that you know if your script for a 30-second ad is too long or not.
Knowing how long your script will be in advance, will allow you to make more informed decisions about the video you’re making.
Source: Vidyard
More ways it helps:
Vidyard Script Timer Pricing:
“Having a reliable project management tool — like Trello or Asana keeps track of all my podcast adverts campaigns and their performance metrics. This software helps me stay organized and efficiently plan future ad campaigns,” says, Chief Marketing Officer of Hollyweed CBD, Ankit Batra.
One of the best ways to professionally manage projects and stay organized. If you are managing teams of over two people, Asana is a good choice.
Its web and mobile apps make it easy to stay on track and meet deadlines. Asana also integrates with other tools, tracks project progress, plans sprints and launches successfully.
Source: Asana
More ways Asana helps:
“I highly recommend using tools like Airtable or Asana to keep your ad campaigns organized and on track. These tools allow you to easily monitor the ad’s progress, make changes, and track its success,” Thomas Simon, Marketing Manager of Monitask points out.
Asana Pricing:
Tracking projects with Trello gives you visibility and flexibility. Its Kanban board style makes it popular. Thus, Trello has a very simple user interface.
The Trello project management tool is helpful if — you need a visual tool for managing projects and — you don’t need to divide tasks too often between teams.
Source: Trello
With this management tool, you can:
Trello Pricing:
Evernote keeps everything in sync. Whether you’re using a phone, a computer, or a tablet, you have access to all your notes, files, web clips, and images. You can keep track of these ideas, no matter what form they come in, with Evernote’s concise notes and extensive research tools.
Source: Evernote
Evernote Pricing:
Goodbye to the days of missing a planned appointment. Calendly is the leading platform for scheduling and managing meetings — setting up meetings without conflict.
Source: Calendly
“For productivity for podcasters, I highly recommend using Calendly for scheduling purposes. With Calendly, scheduling guest appearances is easier. Guests can pick the day and time that’s most appropriate for them. There’s no need for back-and-forth email communication as the app synchronizes.” — Mark McShane, Managing Director of Sheffield First Aid Courses.
Calendly Pricing:
“Excellent organizational and social media management tools can be significant assets in creating successful podcast ads,” says Thomas Simon, Marketing Manager of Monitask.
A consistent social media presence allows you to address your audience where they are. It’s another chance to share links (blogs, ebooks, landing pages, podcasts, and more) — which increases the number of your viewers and listeners.
With so many popular social media channels out there, managing many accounts at the same time is a daunting task.
To stay efficient, social media marketers who are most proficient use tools to track, manage, and create content for their social networks. Now, what social media tool makes life easier for podcast advertisers?
Scoring 8.8 in 10 easy-to-use in G2, Sendible made it one of the best social media management tools for its integrations — offering more integration options than some other providers.
It’s the social marketing platform you need if you want to stay efficient. The platform integrates about 17 platforms (Twitter, LinkedIn, Meta, Google Drive, and much more) into a centralized hub and — makes it so easy to conduct various operations with just a few clicks.
Source: Sendible
What makes Sendible helpful?
Sendible Pricing:
Premium pricing depends on your preferred package:
Next on the list is Buzzsumo — a tool built to provide all the tools content marketers and SEO professionals need to rank in search engines in one place. See the Backlinko piece on it.
The cloud-based tool gives you data-driven insights you can use to create content that ranks higher in search engine results and generates more social media engagement.
BuzzSumo’s database is one of the biggest differentiators from its competitors. Over 8 billion articles and 300 trillion social engagements, spanning five years of historical data — all that info is at your fingertips thanks to this search app.
Source: Buzzsumo
How this platform helps:
Buzzsumo Pricing:
If you want to engage in conversations on social media and find actionable insights that can help drive your success, Sprout Social is the way to go.
It’s a one-stop solution for social media management. An easy-to-navigate set of tools that enables users to make sense of their data through integration with various social networks.
Source: Sprout Social
“As a marketing specialist, Sprout has enabled me to post and schedule my material across several channels, all perfectly timed to coincide with when my following is most engaged. Its Smart Inbox provides you with a bird’s-eye view of all your social communications, allowing you to answer carefully and quickly,” Chief Marketing Officer of Palaleather, Christine Brownstein, pointed out.
What makes this platform helpful?
Driving organic traffic to your content in every channel increases the number of your viewers and revenue. Luckily, now quite easy with the use of sophisticated software that:
Ahrefs is unarguably the largest backlink database. Ahrefs display more than SEO opportunities — it provides tons of marketing opportunities in just a few clicks!
Source: Ahrefs
The platform crawls the web, stores lots of data, and translates it into a user-friendly interface. Also has a lot of free guides for marketers.
More ways Ahrefs helps:
Ahrefs Pricing
Semrush offers your pay-per-click (PPC), SEO, competitor research, and social media, under one roof. If you run in-house SEO or an agency, you may do SEO and run Google Ads campaigns at the same time — Semrush is the solution for you.
Why?
Because you’ll have SEO and PPC data at your fingertips – which can be VERY helpful.
Source: Semrush
Another reason you’ll love Semrush is that — Semrush’s position tracking tool is one of the most accurate in the market.
Position tracking (also called SERP tracking or rank tracking) makes it possible to track a website’s daily rankings for a specific list of keywords. Plus, you can target any geographical area and any device type (desktop, mobile, or tablet).
With the paid version of Semrush, you can choose up to 500 keywords to learn how your website ranks on search engines.
What makes Semrush helpful:
Semrush Pricing:
Pro: For newbies and small teams
Guru: For agencies and mid-sized businesses
Business: For large agencies and enterprises
So, you’ve learned about SEO and social management tools to facilitate your podcast ads. What about your email marketing? Yes, email marketing is another channel to build an audience and make sales — but how do you stay productive?
Here are three email marketing tools to help you automate your marketing campaign.
Marketo, owned by Adobe, streamlines personalized marketing campaigns, email marketing, search engine optimization, social marketing, targeting and nurturing qualified leads, and more — for a better customer experience.
The tool lets B2B and B2C marketers automate and measure marketing engagement, goals, and workflows seamlessly across multiple channels.
Source: Marketo
More ways it helps:
Marketo Pricing:
If you want to dip your toes in the water, Mailchimp is a viable option. The platform offers a free package, which includes the basics to start your email campaigns.
Mailchimp is popular for its seamless and user-friendly dashboard, which lets you import an email list. It also gives you guidelines for email subject lines, email bodies, and how not to end up in people’s spam folders.
Source: Mailchimp
What makes Mailchimp helpful?
Mailchimp Pricing
HubSpot is more than an email marketing platform. With HubSpot, you get marketing, service, sales, and web-building tools all rolled into one platform.
HubSpot’s email marketing solution lets you send personalized emails, A/B test, and create branded emails with customizable templates.
You can also track where your leads come from and what happens to them — ensuring you can measure all marketing campaigns’ performance and ROI.
Source: HubSpot
More ways it helps:
HubSpot Pricing:
We’ve been talking about writing. How about design — graphics — images — layout to make it appealing?
Podcast art plays a significant role in converting viewers and listeners into leads. These two tools will help you make your copy stand out with stellar design.
When it comes to design, Canva nails it. Basically, it does everything under the design umbrella (photos, videos, social media, editing, and more). With a few clicks from its bank of templates, you can create the design you need for your content.
Source: Canva
More ways it helps:
Canva Pricing:
Affinity Designer (an alternative to Adobe’s Illustrator) is a vector graphics editor developed by Serif. Apple rates it as the fastest and most accurate vector graphic design software.
Source: Affinity Designer
The vector design tool offers a handy file export feature. Using the export pop-up window, you can choose rasterized images’ PDF standard and resolution. The program can also generate EPS and PSD files, as well as various vector graphic formats.
How it helps:
Affinity Designer Pricing:
Your brand’s podcast advertisement audio should sound good — but how do you achieve that even if you’re not a tech pro? With interview/recording tools like these, it makes it easy for podcast advertisers to record top-notch audio in seconds.
“First, you ensure your ad is well-produced and sounds professional, so listeners can feel that your brand is credible,” says Tom McSherry, Owner & Business Manager of Smuggs.
Brands use Descript to instantly and effortlessly transcribe audio and edit recorded interviews without requiring professional expertise.
“I use Descript. The all-in-one audio and video editing software maximizes podcasting productivity. Thanks to this software, it makes it easy to record, clean, edit and transcribe both video and audio files — with no technical skills.”
CEO of Plumbing Navigator, Nathan Sanders
Source: Descript
How Descript works:
More ways it helps:
Descript Pricing:
Riverside.fm is an online podcast recording platform. It makes it easy for podcast hosts and guests to record remote podcast audio and videos in the highest definition (4K video and WAV audio).
To use the platform, you and your guest must use Google Chrome, Microsoft Edge, or the mobile app.
(Guests should understand the podcast etiquette before the recording).
Source: Riverside
Leah Wilson, Content Marketer at SaaS-y-content says, “I manage 3 podcasts personally and my job would be impossible Riverside.fm.”
What makes Riverside.fm helpful?
Riverside.fm Pricing:
SquadCast is a cloud-based podcast recording platform that enables high-quality audio and video content. It’s an ideal choice for remote recording as audio and video on Squadcast are recorded locally and progressively uploaded in the cloud. Progressive uploads mean less worries about connectivity issues and more peace of mind with backup files.
Squadcast also offers backstage management, enabling users to designate roles and set user access and permissions. Hosts can download WAV, MP4, WebM, and MP3 audio files.
Source: SquadCast
The in-browser solution is compatible with Safari, Chrome, Opera, Edge, Brave, and Firefox. The iPhone and iPad versions of SquadCast are currently in Beta.
Squadcast Pricing:
A landing page must:
For this, marketing experts — podcast advertisers — execs — take time to create a landing page. Because it determines if a lead takes action or not.
These tools will help you create one fast — no technical skills required.
The great thing about Instapage is that it is easy to use and offers a lot of features for creating a landing page — plus it has a responsive support team when you need help, according to G2 reviews.
Source: Instapage
The Instapage platform integrates page creation, experimentation, analytics, advertising and personalization to enable you to build, optimize, and personalize landing page experiences.
More ways Instapage helps:
Instapage Pricing:
Here’s what sparked the software’s development:
“I said aloud, ‘All I need is something where I can upload some images, add some text, throw in a CTA and I’m done!’ Getting a landing page live without waiting for someone else shouldn’t be that hard.”
— Rick Perreault in Business Insider
Hence, Unbounce was born.
Unbounce today allows marketers to create, publish, and test landing pages. Unbounce aims to provide a solution that is quick to adopt and easy to use.
Source: Unbounce
It’s super easy-to-use thanks to the drag-and-drop builder. Their landing pages also include sticky bars and pop-ups as support features.
Aside from helping you build a landing page, it also has:
Unbounce Pricing:
Leadpages — is basically a landing page building solution. Marketers and podcast advertisers can use it to create landing pages from scratch with no prior design experience.
With a drag-and-drop builder and templates, it makes creating landing pages easy, just like Unbounce and Instapage.
It’s as simple as picking a template, adding widgets, and customizing it.
Source: Leadpages
More ways it helps:
Leadpages Pricing:
Phew! A long read. Let’s do a recap of all tools
Now, you have a comprehensive list of the best productivity tools for podcast advertisers in every category — your choice depends on your business needs.
“There are some great productivity tools that can help podcast advertisers streamline their workflow. Each tool has unique features, so it’s important to choose one that will best fit your specific needs,” Community Manager at Spacelift, Mariusz Michalowski pointed out.
With Podchaser Pro, you can explore contacts, demographics, and more across 4.5+ million podcasts. This will help you to quickly discover, qualify, and contact podcasts much more quickly.
Copywriting tools
Project management and Scheduling
Social media marketing tools
SEO tools
Email marketing tools
Content design and video tools
Interviews and recording tools
Landing page builders
Podcast advertisements can be seamless with the right tools.
It’s important to invest in tools to make your life easier. If not, you’ll drain your time, budget, and energy — a tough spot to be if you want to close leads via podcast ads.
Podchaser Pro can help you create better ad campaigns, engage in smarter/faster media buying, and drive holistic campaigns. Learn more about Podchaser Pro today.
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More