How Do I Track Brand Mentions In Podcasts?

If you’ve ever tried to keep tabs on brand mentions in the podcast universe, you already know the pain: Podcasts are the Wild West of media monitoring. There’s no native tagging, no consistent metadata, and most shows don’t publish transcripts. That makes finding when someone mentions your brand – whether it’s a glowing review or a casual shoutout – nearly impossible without hours of manual listening.

Until now.

Thanks to tools like Podchaser Pro, tracking brand mentions across podcasts has gone from a Herculean task to a simple, repeatable workflow. In this guide, we’ll walk you through how to set up automated brand monitoring in the podcast world so you never miss a mention again.

Why Podcast Mentions Matter

Podcasts are one of the most under-monetized and under-monitored media channels around. But they’ve become an essential part of the modern brand landscape.

Think about it:

55% of U.S. adults listen to podcasts monthly (The Infinite Dial 2025)
Hosts often speak unscripted, making their endorsements (or complaints) more personal and credible
A single mention in a top show can drive real interest, search traffic, and even sales

But if you’re not actively monitoring podcasts, those moments of brand lift (or damage) can happen in the dark. That’s a huge risk for PR teams, communications pros, and brand marketers.

The Old Way: Manual Monitoring (aka Podcast Purgatory)

Before transcript search tools existed, there were two options:

Manual review: Interns (or unlucky assistants) would listen to episodes of interest and report back.
Third-party agencies: Some monitoring services would offer podcast coverage—at premium prices and with major gaps.

Both had the same problems: They were slow, expensive, and inaccurate.

You might catch mentions in the top 1% of shows—but what about the long tail? The rising stars? The niche shows your audience actually listens to?

The Better Way: Set Up Transcript Alerts in Podchaser Pro

Podchaser Pro’s transcript search unlocks true podcast monitoring. Here’s how to do it:

Step 1: Define the Keywords You Want to Track

Start with the obvious:

Your brand name (e.g., “Acme Corp”)
Product names (e.g., “Acme Widget 3000”)
Key people (e.g., CEO, founders, spokespeople)

You can get fancy later with competitors, industry terms, or campaign slogans—but start simple.

Step 2: Search Podchaser Pro’s Transcript Database

Podchaser Pro indexes transcripts for over 4 million podcast episodes—and it’s growing fast.

Pop your keywords into the Episode Search bar. Want to narrow it down? Use filters like:

Show category (e.g., Business, Tech, Health)
Air date
Language
Episode reach

Every result will show the actual transcript snippet where your keyword appears, plus:

Episode title
Show name
Estimated reach
Host information

This is not just a list of shows—it’s contextual, actionable intel. Finally, a way to track brand mentions in podcasts! Here’s what it looks like:

Step 3: Set a Saved Search (and Get Alerts)

Found a query that works? Click Save Search and Podchaser Pro will automatically track new episodes that match your criteria.

Whenever your brand (or CEO, or product) gets mentioned in a new episode transcript, you’ll get an alert.

You can:

Receive email notifications
Review new results directly in your dashboard
Export mention data for reporting or analysis (ask your dedicated client success manager for help)

What Makes Podchaser’s Podcast Monitoring Unique?

Let’s break down why this is such a big deal:

1. Transcript-Based, Not Guesswork

Other tools rely on show descriptions or episode titles—which are often vague or misleading. Podchaser Pro goes deeper: it searches inside the episode, where the real content lives.

2. Scale That Actually Matters

With 4.5M+ episodes scanned and indexed (and growing) this isn’t limited to just the top podcasts. You’ll catch mentions in niche and emerging shows long before they hit the mainstream.

3. Action-Ready Context

Seeing a keyword in a transcript snippet helps you instantly understand whether it’s good, bad, or irrelevant—no need to listen to 45 minutes of audio to find out .

Pro Tips to Track Brand Mentions in Podcasts

Use Boolean operators: Want to track “Nike” but not “Nike missile system”? Use (Nike -missile)
Track campaign phrases: Running a campaign with a specific tagline? Add that to your query.
Watch competitors: Monitor how often—and where—competitors get mentioned to gauge mindshare.
Build media lists: Use past mentions to identify podcast hosts already talking about your space.

Reporting Mentions Internally or to Clients

Let’s say you get 10 mentions this month. Great—now what?

Here’s how to turn that into a win:

Export results: Podchaser Pro lets you download mentions, complete with context and reach.
Include in coverage reports: Add these to PR wrap-ups or campaign recaps.
Share standout clips: If the mention is positive, amplify it on social or in internal newsletters.

The Big Picture: From Reactive to Proactive

Podcast monitoring isn’t just about catching problems—it’s about discovering opportunities:

Who’s already talking about your brand? Maybe they’d be open to a guest interview.
Which shows keep mentioning your space? Perfect for future outreach.
What terms are trending across episodes? Useful for messaging and campaign planning.

Podcast monitoring is no longer a “nice to have.” It’s a competitive edge. And with Podchaser Pro, it’s finally easy to track brand mentions in podcasts.

TL;DR

Q: How do I track brand mentions across podcasts?
A: Set up a saved transcript search in Podchaser Pro for your brand, product, or CEO’s name. The system scans 4M+ episode transcripts—including new drops—then pings you when a fresh mention appears. No more manual spot-checks or expensive clipping services.

Want to try it?
If you’re already a Podchaser Pro user, head to Episode Search and give it a spin.

If not? Request a demo and see what you’ve been missing.