Over the last few months at Every, we’ve launched two new AI products with tens of thousands of users, and we’ll release a third one before the end of the year. The weird thing is: We’re a media company with less than 10 full-time employees, and we’re mostly bootstrapped.

That’s not how things are supposed to work in startups.

When we were first starting Every Studio six months ago, we were told a million reasons why it wouldn’t work: divided focus, not enough money, and the biggest one—it would be too hard to find talented people to run the products we build.

Yesterday, we proved out one of the biggest risks to this strategy: We launched a brand-new version of our AI product Spiral with Danny Aziz as its general manager. 

Danny left a $200,000-a-year salary to come chase his dreams with us. So we decided to take this moment to pull back the curtain and ask, Why? Why did he join us? And why is the model we’ve built working so far? What have we learned about what happens when you mix media, software, and AI in a single organization?

That’s why I invited Danny and Brandon Gell, Every’s head of Studio, on the show. We get into the details of Every’s business model, how new technology and the right people can make the flywheel turn, the power of learning by doing and building from real needs, and where each of us sees ourselves one year from now. Here is a link to the episode transcript.

This is a must-watch for anyone who wants to build a business on their own terms, and have a lot of fun while doing it. 

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Links to resources mentioned in the episode:

Danny Aziz: @DannyAziz97

Brandon Gell: @bran_don_gell

Try Spiral here: https://spiral.computer/  

More about Every’s product incubation arm: https://every.to/p/introducing-every-studio