Tom Martin is Certified by YouTube as an expert in both Audience Growth and Digital Rights. He has led the YouTube strategy for some of the world’s largest and most successful media companies gaining them millions of subscribers and billions of views. He has also consulted with YouTube Creators and Fortune 500 companies to improve their results on YouTube via his company Channel Fuel. (please link to www.channelfuel.co)He specializes in both YouTube SEO, optimization and channel strategy and has dedicated his time to making sure other YouTube Creators can learn from his experience. He is the author of YouTube Optimization – The Complete Guide.