We live in the world of the consumer. Our potential customers have more choices and information than ever. Brands that align themselves with causes directly correlated to their core values reflect a greater connection to their customers and improve employee engagement.

In our latest episode, we sat down with Kristen Davis and Melanie Scott from Nurture The Next, a nonprofit organization service the state of Tennessee.

Nurture The Next believes that parenting matters. Nurtured children grow into resilient, capable adults, and nurturing homes are built by parents who have the knowledge and a positive support system to help them. That’s where Nurture The Next comes, reflected by their tagline, “Raising the next generation, together.”

Kristen and Melanie detail how companies benefit specifically from their partnership and the great work they do across the state.

To cap it off, we offer advice on how to get involved with nonprofits beyond monetary donations to boost your bottom line.