In this episode, voice actor and audio branding podcast host Jodi Krangle reveals how powerful sound can be – and how it can cut through the noise to make a deeper connection with your listener.

Jodi shares why audio branding matters and highlights the art and business of voiceover acting – and how being musical helps! We also explore strange facts about sound: did you know that you can influence what you *taste* by what you hear?

Jodi has been voice actor since 2007 and has worked with clients from major brands all over the world, including Dell, BBVA & Kraft. Her podcast, Audio Branding: The hidden gem of marketing, offers advice on making an impact with sound and how sound influences us - both in our buying decisions and our daily lives.

Connect with Jodie:

YouTube

Twitter

Facebook

Website

Episode highlights:

00:02:12 Jodi's early love of music

00:04:43 Voiceover work

00:07:45 An introduction to audio branding

00:09:15 Sounds in everyday life

00:14:19 Sound correlation to taste

00:17:20 Noise pollution and health

00:21:52 Audio trends in movies and TV

00:35:00 Adding sound back to electric cars

00:41:00 Being a solopreneur and podcaster

00:45:00 Social audio, Clubhouse, and audio trends

Production

• Audio production by The Podcast Distillery.co
• Music: Kid Kodi by Skittle and These Times by The Pine Barrens from sessions.blue

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