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Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once

Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once

Released Wednesday, 30th April 2025
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Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once

Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once

Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once

Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once

Wednesday, 30th April 2025
Good episode? Give it some love!
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Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

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Ad Age Marketer's Brief

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A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

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