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Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

Released Thursday, 29th February 2024
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Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

Thursday, 29th February 2024
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In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack.


During the conversation, they discussed:


- How to build strategic partnerships.

- Ownership of the ad stack and who plays a role.

- Adaptability for success.

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AdTech Heroes - Interviews with Advertising Technology Executives

2
On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero. You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com

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