In this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more.This week’s highlights:

T-Mobile acquires Blis – Expanding its ad business with a privacy-focused omnichannel platform

Viant acquires Lockr – Helping publishers integrate first-party data into alternative IDs

Publicis acquires Lotame – Strengthening its data dominance with 4 billion consumer profiles

The rise of alternative IDs – The challenges of scaling identity solutions in ad tech

Google & the DOJ – What’s next for Chrome & Android?

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