I'm not sure who would enjoy this one. It doesn't even live up to its premise: yeah, if you're already famous, it's probably pretty easy to start a successful podcasting business with your famous author friends. This is *not* what it is like to start a small business for not-famous people. Also, it's more a discussion of how great their friends are, rather than an honest look at the challenges of starting a business. I kind of got the impression that they faced zero challenges, though, so maybe they aren't the right people to be talking about this.