There's always going to be some skepticism about the motives of 'Big Food' companies. But, for reasons such as risk management, consumer pressures, and more, the Coca-Cola Company is becoming more focused on the sustainability of its supply chain.While Coca-Cola doesn't deal directly with farmers, its interest in how products are sourced and grown is increasing. In this episode Ulrike Sapiro, Senior Director of Global Water Stewardship and Sustainable Agriculture at the Coca-Cola Company, discusses: •The role Coca-Cola can play in taking- and instilling- ownership of sustainability outcomes in its supply chain. •The role of pre-competitive collaborations in catalyzing and piloting sustainability projects in countries such as Brazil, Australia and India. •How Coca-Cola is investing in innovation and new technology to find sustainability solutions. •For more insights and links from this episode, visit our website. You can also follow us on Twitter and Facebook.

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