The podcast features a conversation with Prasad Bhandarkar, Senior director at Meta's Reality Labs, focusing on immersive technologies like AR and VR. Bhandarkar discusses the role of analytics in shaping product development by providing data-driven insights into customer behavior. He describes immersive technologies as bridging the gap in communication by creating shared virtual spaces and highlights the potential for AI to personalize and enhance these experiences. The interview touches upon challenges in data collection from devices and innovative analytical techniques used to overcome limitations. Bhandarkar also shares his thoughts on the future of AR/VR, emphasizing user adoption and content creation as critical drivers. Finally, the discussion concludes with his thoughts on the future and the integration of AI in AR/VR