Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence marketing, creating and tapping into influence, has been around way before social media. It is also equally applicable to businesses as it is to consumers. Listen in to Amanda and Neal's advice for those of you that want to achieve more with your business or career through building influence inside and outside of social media.

For more information:

•Amanda Russell: https://amandarussell.co•Neal Schaffer: https://nealschaffer.comLearn more about your ad choices. Visit megaphone.fm/adchoices