In this week's video, we explore why even the most prestigious and established brands are struggling to maintain their edge in an ever-changing market. Elite brands once relied on their name, exclusivity, and reputation—but in today’s world, that's no longer enough. People are looking for more than just a product; they want to connect with brands that offer a sense of belonging and community.

We dive into how top-tier brands are facing challenges in reaching the next generation of affluent consumers and what they can do to regain their influence. From traditional wealth management firms to luxury fashion, the shift from simply selling products to creating experiences is real—and it’s something every brand needs to understand.

Join the conversation: What are some of the luxury or elite brands you’ve remained loyal to, even when cheaper alternatives were available? Why do you choose them? Drop your thoughts in the comments below.Learn more about your ad choices. Visit megaphone.fm/adchoices