Jon discusses effective marketing strategies for small architecture firms with marketing expert Sarah Noel Block. Sarah, founder of Tiny Marketing, shares her expertise on creating a lean marketing engine, including identifying dream clients, crafting a signature offer, choosing core content, and setting up lead generators. The episode also illustrates how to convert initial client interactions into profitable gateway offers, providing invaluable tips for architects to grow their businesses efficiently. Join the discussion to learn actionable strategies to streamline your marketing efforts and attract your ideal clients.

Today's Guest...

Sarah Noel Block is the founder of Tiny Marketing & creator of the Lean Marketing Engine. She is passionate about revolutionizing marketing for founder-led business services companies. With over a decade of experience, Sarah has mastered the art of efficient, high-impact marketing that drives growth without draining resources. Her approach leverages lean principles to create scalable marketing strategies, ensuring every dollar spent translates into measurable results. Her mission is to empower businesses to build a pipeline of ready-to-buy prospects, using smart, streamlined tactics to achieve their goals.

Episode Highlights...

00:00 Introduction

01:35 Introducing Sarah Noel Block

03:53 What is a Lean Marketing Engine?

05:19 Identifying Your Dream Client

09:47 Crafting Your Signature Offer

15:48 Choosing Your Main Marketing Channel

17:53 Creating Core Content

23:23 Passive Lead Magnets and Active Lead Generators

27:50 The Gateway Offer

37:41 Conclusion and Final Thoughts

39:18 Guest's Favorite Place

40:24 Closing Remarks and Contact Information

Key Takeaways...

🔹 Focus on One Strong Channel – Instead of trying to be everywhere, pick one place where your ideal clients are and show up consistently. A clear offer makes it easier for them to say yes.

🔹 Create Once, Use Everywhere – A podcast, blog, or video series can be turned into social posts, emails, and more. This saves time and keeps your message clear.

🔹 Start with a Small Paid Offer – A low-cost service, like a strategy session or project review, helps clients get to know you. It builds trust and makes the next step feel natural.

Links Mentioned In The Episode...

Visit Sarah’s Website

Connect with Sarah on LinkedIn

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