Jon interviews mindset expert and business strategist Mark Franklin about The Four Fears® that every business owner faces: fear of not being ready, fear of not being good enough, fear of not having enough time, and fear of failure. Mark shares his insights and strategies to help listeners overcome these fears and achieve their business goals. Along the way, Mark and Jon discuss their mutual love of music and how it ties into their professional journeys, with personal reflections on perfectionism, impostor syndrome, and time management. This episode is packed with actionable advice and relatable stories to inspire small firm founders in the architecture industry.

Today's Guest...

Mark Franklin is an author, speaker, mindset expert and business strategist with over 20 years’ experience supporting business owners to embrace their Four Fears® - the most common barriers preventing them from having the business or life of their dreams. His Four Fears® Programmes are designed to move business owners and their teams from inertia to victory and find joy in that journey. Mark’s vision is to help others write a better story for themselves and their families.

Episode Highlights...

00:00 Introduction

01:42 Meet Mark Franklin: The Four Fears® Guy

04:53 Exploring The Four Fears®

09:33 Fear of Not Being Ready

14:39 Fear of Not Being Good Enough

24:48 Balancing Quality and Efficiency in Work

25:24 Fear of Not Having Enough Time

30:19 Overcoming the Fear of Failure

31:42 Launching the Podcast: Jon's Journey

39:17 Embracing Vulnerability and Moving Forward

41:07 Favorite Travel Destinations

43:58 Connecting with Mark Franklin

44:32 Closing Remarks and Next Episode Preview

Key Takeaways...

Accept Mistakes and Keep Moving

You don’t need to be perfect to make progress. Waiting for everything to be just right can slow you down. Taking action, even when things aren’t perfect, is often the best way forward.

Face Common Business Fears

Many business owners worry about not being ready, not being good enough, not having enough time, or failing. These fears are normal, but they don’t have to stop you. The key is to recognise them and take action anyway.

Find Support and Build Confidence

Talking to others can help you push past doubts. Whether it’s business friends, mentors, or a supportive group like the Architecture Business Club, surrounding yourself with the right people gives you the confidence to take bold steps.

Links Mentioned In The Episode...

Connect with Mark on LinkedIn

Visit Mark’s Website

Buy Mark's Book > How to Embrace the Four Fears® of Business Ownership

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Resources…

👉Grab the Architecture Business Blueprint 🎁

It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural