We all know this feeling. You search for a hotel in Paris and youkeep getting ads for hotels and flights for weeks to come. Or somethingeven scarier. You visit a blog post highlighting the first symptoms of apregnancy. An hour later every single website on the planet advertisesdiapers and baby formulas. How is that possible? How do they know? Andhow did we get into this dystopia? All of this became possible withreal-time bidding. The billion-dollar industry that tracks our everymovement.

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