Dalia Feldheim has spent a large part of her career marketing feminine hygiene products for companies such as Procter & Gamble, and has achieved international recognition for her bold advertising campaigns. Having worked all over the world, Dalia is now based in Israel, where she runs her own consultancy, https://www.uppinessgame.com/ (Uppiness), which helps people identify their purpose in life and how to achieve it. In this interview, Dalia talks about:the connection between femcare products and women’s empowerment her 5Ps of happiness: Purpose, Perspective, Power Up, People, Positivityhow recognising our pains can lead us to uncovering our passions how ‘failing’ leads to the development of resilience and a growth mindsethow focusing on our strengths helps to deal with ‘impostor syndrome’ how to recognise and overcome our fears and limiting beliefs 

Dalia’s book, https://daliafeldheim.com/lead-like-a-girl-book (Dare to Lead Like a Girl), was published in 2022.This is the link to Dalia’s https://www.ted.com/talks/dalia_feldheim_dare_to_lead_like_a_girl (TED Talk) that she mentioned in this episode.--Music: Pablito's Way by Paolo Pavan