Be Better Be Different Podcast - 8-Point Arc
A weekly Business podcast
Be Better Be Different Podcast - 8-Point Arc
Episodes
Episodes of Be Better Be Different Podcast
Mark All
We sat down with Christien Louviere, founder of SellPersonal. We discuss whether the chasm between sales and marketing is growing or getting smaller. Christien discusses some of his personal experiences on how the functions can works better t
Rob & Brian sit down with Tom Gerace to talk about brand storytelling and the financial impact of telling great stories. They discuss different brand approaches to storytelling and how there are stories to be told regardless of the business.
Rob & Brian sit down with Tom Gerace to talk about brand storytelling and the financial impact of telling great stories. They discuss the history of storytelling as well as the form the form and structure to telling great stories. They discuss
Brian & Rob discuss this year's CMWorld conference in Cleveland. They discuss this shifting tides in the industry and how those shifts manifested themselves at the conference.
The guys discuss some things they hope to see at CMWorld in Cleveland next week. In part, they discuss content marketing's evolution into content intelligence and how that translates into connection tactics and strategy
Rob & Brian discuss an earlier blog post on the NFL brand and brand values. They discuss the importance of authenticity and the dangers of pretending the brand values are something other than what the brand truly values.
A discussion on the importance of proficiency versus differentiation. Is it more important to evolve sophistication as a marketer or to be differentiated in your market regardless of your sophistication? Like anything, the answer is in the mid
Marketers are taking actions that acknowledge relevant content is more important than volume. The only way to achieve relevance is through intelligence. This episode delves into whether consumers want relevant communication or none at all.
Metrics are important and might be different depending on the level of the person using them. Don't get too bogged down with all of the possible ways to measure. Pick a few and figure out how to move the needle.
Articles, discussion and debate on artificial intelligence are all the rage. In the end, all that matters is that solutions make sense for your business. AI is interesting and might be applicable for you but value is the real measure.
Guest Brian Maschler, Chief Creative Officer of Bulldog Solutions stops by to talk about technology fed creative. We discuss the natural tensions between the confines of business and the necessary freedom of creative. Brian gives a really inte
Special guest Annie Hardy, founder of Zeet Consulting joins us for a discussion on how any marketer, regardless of role can make an impact. Annie discusses her perspective on marketer evolution and the possibility that your role doesn't inhibi
Rob & Brian respond to feedback on our 6/14 Mark Cuban blog post. They discuss how they came up with idea and went about reaching out. Listen for more detail on the experience and the learnings from the interaction.
The gap between the ceiling on potential marketer sophistication versus actual marketer evolution is clearly widening. What does this mean for marketers? Brian and Rob discuss the baseline ingredients any marketer needs to close the technology
A discussion about the race to show off the most "likes" and most "followers". Style gets attention but substance used to be required to achieve longevity. Is that the case anymore?
Brian & Rob are back from hiatus! Rob shares some insights from the Sirius Decisions conference. They discuss the pervasive nature of some base level problems for marketers and how much those problems coincide with their ongoing discussions wit
It's official; machine learning and AI are the buzz terms for 2017. All of sudden, everyone and their grandmother has AI capabilities and they would like to tell you about them. Listen for the truth on machine learning and AI.
Brian & Rob have a discussion about their recent conversation with Robert Cialdini. They discuss some of Cialdini's more recent discoveries around persuasion including the concept of pre-suasion.
A discussion of the validity of tying content marketing proficiency to overall company performance. Brian & Rob discuss correlation versus causation and the other factors that come into play. Click for blog post referenced
A discussion of good engagement versus "hollow engagement", or unproductive engagement. Brian & Rob discuss how to determine if your engagement numbers are valid and how clean data and personalization can help leverage top of the funnel engagem
In this episode, Brian and Rob talk some old print Ads and discuss how they demonstrate that the same trends occurring now were happening decades ago. They discuss the tendency for competing brands to mimic each other and how certain industrie
Content marketing works for smaller businesses as much as it does larger businesses. There are obstacles to conquer that are somewhat unique to small companies and start-ups. Rob & Brian discuss the unique challenges, trade-offs and commitmen
In another game of "Fact or Fiction", Brian and Rob discuss a Harvard Business Review article on common business mistakes. They discuss the definition of "thought leadership", the reality of using personas for content personalization and all th
Brian and Rob discuss just how many brands suffer from having too much content on offer. They discuss real examples and how they were handled. They also talk about different steps to take if you have lost control of your public content.
After attending the Content to Conversion conference in Arizona, Brian and Rob discuss the general state of B2B marketing. They discuss the gap between wants and needs of B2B marketers and the almost pervasive need to be heard within their org
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