How do you market a product that serves multiple jobs-to-be-done? In this episode, we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more.

Visit our website for the detailed episode recap with key learnings.

• Outseta — Geoff’s product
• Basecamp, HubSpot — popular all-in-one products
• Follow Geoff on Twitter and LinkedIn

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