How can virality and word of mouth help with your SaaS growth? In this episode, we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.

Visit our website for the detailed episode recap with key learnings.

• Superhuman — Gaurav’s company
• Traction — a book by Gabriel Weinberg and Justin Mares
• Warby Parker — an example of great customer experience
• How to Model Viral Growth: The Hybrid Model
• What is K-Factor in Viral Marketing?
• Snowflake, HubSpot, BigQuery
• Wordle, DALL·E, Midjourney, ChatGPT, Lensa — viral success stories
• Check out Gaurav’s website
• Follow Gaurav on Twitter and LinkedIn

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