0:00

Welcome to Episode 459, 10 Years Coaching, Lessons Learned, Part

0:02

1, Business. May

0:09

is Jodi Moore coaching's 10-year

0:11

birthday, and we're celebrating by

0:14

recognizing the lessons learned. All

0:17

month long, you'll hear about my journey

0:19

of finding coaching than becoming a coach,

0:22

how we grew to where we are today

0:24

with a team, and most importantly, what

0:26

we've learned after helping literally millions

0:29

of people create a life that's

0:31

better than happy. Starting

0:34

today with Part 1, Business.

0:37

If you are an entrepreneur like myself,

0:39

especially if you're a coach, you're going

0:42

to love this one. This

0:47

is Better Than Happy. I'm your coach, Jodi

0:49

Moore, and on this podcast, my objective,

0:51

just so we're clear, is to change

0:53

what you've been taught and have likely

0:55

believed about yourself up until now. Here's

0:58

what I believe about you. I believe

1:00

that what you think is real

1:02

is mostly imagined, and what

1:05

you imagine is actually creating

1:07

what's real. I believe

1:09

that in the ways you desire to achieve,

1:11

you 100% have the

1:13

capacity to succeed. And

1:15

finally, I believe that joy,

1:17

love, and miracles are your

1:20

God-given, natural state of being.

1:23

Anytime you feel far from them, the

1:25

way back is much simpler than you

1:27

think, but that's about to change. Are

1:29

you ready? Let's

1:31

do this. Oh

1:34

my goodness. Ten

1:36

years. So in,

1:38

I guess it was like October

1:41

or November or so of 2013, I was let go

1:43

from my corporate job,

1:48

which I had been at for over

1:50

15 years. And

1:53

the company was going through massive changes and

1:55

massive layoffs. So it wasn't like a complete

1:57

shock. I knew it was probably coming. still

2:00

it was a massive shift in just

2:02

my day-to-day routine since having

2:04

children at all. I had always worked

2:07

even before I was married. I'd worked at the

2:09

same company and it had

2:11

been great for the most part. I had learned a

2:13

lot and grown a lot and met a lot of

2:16

amazing people and had a lot of great experiences there

2:18

and so it felt like sort of a part of my

2:21

identity that I was losing and ultimately

2:25

towards the end of my career there I met

2:28

who is my good friend to this day Chris Blackie who

2:30

introduced me to coaching in the model

2:33

and Brooke is doing her work and

2:35

it literally transformed my life in so

2:37

many ways and then

2:41

I signed up for coach training right after. I

2:43

actually was introduced to Brooke a couple years before

2:45

that. Brooke's work I should say I didn't know Brooke

2:47

but her work and her tools. So

2:49

I had been studying this for a couple of years

2:51

and actually even using it in my corporate job when

2:53

I was let go and I thought

2:56

I'm going to go through this coach

2:58

training program that the Life Coach

3:00

School offers although I had no

3:02

intention of actually starting a coaching business.

3:04

I really didn't. I mean I guess

3:06

probably in the back of my mind was like

3:08

maybe that's a possibility but it was a really

3:11

really out there possibility. I really didn't

3:13

think I was going to do that. I

3:15

never viewed myself as an entrepreneur. Well

3:18

May of 2014 was when

3:20

I went through my certification

3:22

my coach training I

3:24

should say which was a week long

3:27

six days actually in person full day

3:30

experience of learning from

3:32

Brooke in a small class of about 20 ish

3:34

of us and then I went

3:37

home and had work I had to do afterwards

3:39

to learn how to use the

3:41

tools and to pass certification but it was

3:44

May 2014 when my life took

3:47

the most drastic improvement of

3:49

anything I can point to

3:51

in my life like the biggest pivot

3:54

the biggest change that I'm so

3:56

grateful for and here

3:58

we are May 2015. That feels like

4:00

yesterday, right? But

4:04

it was 10 years ago. So I

4:06

wanted to spend the month

4:08

of May reflecting back

4:10

on my experience only if I think

4:12

it would be interesting and relevant to you. I don't

4:14

want to talk a lot about myself and my journey,

4:16

but I think there are parts of it that some

4:18

of you are really interested in that might be useful

4:20

for you to hear. And

4:23

for the most part, share with

4:25

you some of the things that I've

4:27

learned as I've been

4:29

so honored and privileged to get

4:32

to coach and work with so

4:35

many of you. We have had tens

4:37

of thousands of people go through our

4:40

coaching programs and our

4:42

events and the courses and the things that we've offered here

4:44

over the last 10 years. And

4:47

there are millions of you who have

4:49

benefited from listening to this podcast, many

4:51

of whom I am fortunate enough

4:53

to get to hear back from. So that's

4:56

what we're going to do in the month of May. Now

4:58

I also want to mention that as

5:01

part of our 10-year anniversary

5:03

celebration, we have just launched

5:05

a new tier in

5:08

my coaching program, The Lab. I've

5:10

always had lots of other coaches come

5:12

along who have wanted to learn from

5:14

me. It's been really common that

5:16

someone comes along, benefits from coaching, and then loves it

5:18

so much that they want to become a coach and

5:20

then go help other people. So

5:23

I've got a lot of you who are in

5:25

that situation, whether you learned it from me or

5:27

another coach. And then others who are just different

5:29

types of coaches, maybe you have a different type

5:31

of training or a different kind of specialty with

5:33

your coaching, who have wanted

5:35

to learn either what we

5:38

do as coaches, but even more so

5:40

how we make our business succeed and how

5:42

we find clients and how we get the

5:44

message out there and succeed

5:46

in business. If

5:48

you've been around a while, you've noticed that I've

5:50

had programs kind of come and go because I've

5:52

always struggled with. I love helping

5:55

people who are coaches to build

5:57

their businesses and improve their coaching.

6:00

But at the same time, it's

6:02

kind of a pretty big pivot

6:04

from serving my clients on

6:07

all of their life challenges

6:11

and any other types of goals. And

6:13

so I've struggled to know how to combine the

6:15

two and I'm really excited

6:17

about how we're doing it now. So we

6:19

have our program, the lab, where I'm still

6:21

going to help everybody with

6:23

anything going on. We have

6:26

other relationship problems, money problems,

6:28

time problems, confidence problems, parenting

6:30

stuff, and not just problems

6:33

but goals. How to achieve your health goals,

6:35

how to achieve your money goals, how to

6:37

accomplish whatever you want to in your life. And that is

6:39

not going away. That is only going to continue to get

6:42

better. That is the lab.

6:44

But we've added another level

6:46

of access in the lab that I'm calling

6:48

Coach Access. And

6:50

in this version of the lab, you will still

6:52

get all the other things that everyone else gets

6:54

which you can apply to your own life and

6:56

you can use to continue to learn if you're

6:58

a coach. But we're also

7:00

going to do some additional things

7:03

in the name of me

7:05

helping you with your business and

7:07

me showing you behind the scenes

7:10

of my business and me continuing

7:12

to teach you about all things,

7:15

marketing, sales, content

7:17

creation, ads, even

7:20

customer support, managing the

7:22

business, and some coaching stuff

7:24

too, how to improve your skills as a

7:26

coach. But anyway, I

7:28

don't want to spend a long time talking about that.

7:30

I just want to tell you that if you're going

7:33

to join us in Coach Access, make sure you do

7:35

it during the month of May because

7:37

that will be a program that will cost

7:39

$225 a month to

7:42

participate in. But if you join during the

7:44

month of May, you get it for $125 a month for as long as

7:46

you stay

7:49

in the program. There's also an annual

7:51

option that you can look at that will

7:53

save even more money, but you can go

7:55

to jodimore.com/coach access to check that out. But

7:58

make sure you get in before. the end of

8:00

May, if you want to lock in

8:02

the lower rate, we're offering

8:05

it as a celebration of

8:07

our 10 year birthday here at

8:09

Jodie Moore Coaching. Okay,

8:12

so today's lessons that

8:14

I'm going to focus on come

8:16

from really, or

8:18

I should say apply largely to anybody

8:21

who's trying to build a business as an entrepreneur.

8:23

Now they can of course be applied in a

8:25

lot of areas of your life as well. So it

8:28

will not be a stretch at all for you to be able

8:30

to take what I'm giving you and apply it to other goals

8:32

that you have. But I'm going to talk about it and frame

8:34

it around the context of

8:36

building a coaching business because that is

8:39

where a lot of these lessons landed

8:41

for me and for the clients that

8:43

I have coached. Okay, and

8:45

I just kind of brainstormed a list

8:47

of like the big major takeaways. And

8:50

I'm going to go through them in no particular order.

8:53

So I apologize. I thought about like, do I try

8:55

to put these in some sort of an order, but

8:57

I just, I couldn't do it. So

9:00

here we go. This is just kind

9:02

of what's going on in my brain. All

9:04

right. So first of

9:07

all, if you are trying to build a

9:09

business, I want you to know that I

9:11

believe it is a noble endeavor. If you

9:13

want to, if you don't want to, I

9:15

don't think that you have to, I don't

9:17

think that it makes you a better person,

9:20

a more valuable person. I don't think you

9:22

need to prove anything to anyone. There's

9:24

no part of me that thinks that anyone

9:26

should build a business. But

9:30

if you want to, then I

9:32

think it's worth going for. So

9:35

what I see is people get these two

9:37

things confused. They think that they should for

9:39

some reason, maybe it's because they

9:42

put money into something and

9:44

they're struggling with the cost of thinking, if I

9:46

paid for this thing or I've invested time or

9:48

money into it and then I don't pursue it,

9:51

that was a waste. I don't believe that's true

9:53

at all. I think that if

9:55

you put money into learning something and you met

9:57

some people and you figure some stuff out, I

9:59

don't know. on the way that is never a

10:01

waste even if you don't go do anything with

10:03

it. But I also see people

10:05

who want to especially coaches this is

10:07

so common with coaches especially the ones

10:10

in my world because a lot of

10:12

them are women who are in the

10:14

thick of raising kids and things and

10:17

they get excited and they go through coach

10:19

training and then they think well I

10:22

shouldn't be focused on growing

10:24

that business I want to build that's

10:26

selfish. It's not the right season

10:29

my kids might suffer I can't be a

10:31

good mom and a good entrepreneur at the

10:33

same time it's too hard there's no way

10:35

to do it all you have to make

10:37

choices thoughts like this right I

10:40

just think that if

10:42

you want to then

10:45

you can and should pursue

10:47

your goals. In fact I've

10:50

been listening to a lot of Myron Golden lately

10:52

and I probably talked about him on the podcast

10:54

I know I've talked about him in the lab

10:56

but I love the way he talks about the

10:58

concept of multiply and replenish the earth right

11:01

the Bible says we're to multiply and replenish the

11:03

earth well I don't know about you

11:05

but growing up in a conservative

11:07

Christian religion I always

11:09

thought that that scripture means I should have babies

11:12

and maybe it does mean that I think that's probably a

11:14

part of it but I think there's a

11:17

lot more on the earth that could be multiplied

11:19

and replenished and I think that

11:21

everything that God has created goes

11:23

through seasons and therefore requires

11:26

replenishing and everything that

11:28

God's created or that man has created that's

11:31

good is capable

11:33

of being multiplied not

11:36

just addition multiplication

11:39

our world our lives

11:41

ourselves our relationships all

11:43

of it can become

11:45

exponentially better and

11:48

entrepreneurship is one

11:50

way that we contribute to the

11:52

multiplication and replenishment of the earth

11:55

and if you're a coach like me then the

11:58

best way you can do that is through coaching.

12:01

That is an amazing way to multiply and replenish

12:03

the earth. It has been for me anyway. Wanting

12:07

is an important skill.

12:10

Let yourself want.

12:13

So many people are not very good

12:15

at wanting. They only know how to

12:17

need. They're really good at needing, but

12:19

they're not very good at wanting. Here's what I mean. Something

12:22

that you need is something

12:25

that you have to justify, right?

12:27

If I go to Target and I see a cute

12:30

lamp, let's say, and

12:33

I tell myself I need that lamp. It

12:36

means there's a justification behind it, right?

12:38

It's I have a spot in the

12:40

corner of this room that is dark

12:43

and I've been meaning to get something

12:45

to put there to brighten it up.

12:47

I need that lamp. Now

12:49

the truth is most of us have very few needs.

12:52

We justify it, but the truth

12:54

is we actually don't need very

12:57

much at all, but we want things. I

12:59

want that lamp. A want is something

13:01

that you don't have to justify at all. You

13:04

just want it because you want it and

13:06

you don't have to give an explanation and you

13:09

don't have to give a reason and you don't

13:11

have to make anybody else feel satisfied that it's

13:13

okay for you to want that. Are

13:15

you good at doing that? Are you able to say, I

13:18

want to build a business

13:21

that helps people. I want to be a coach and

13:23

help change people's lives in this way. And when somebody

13:25

says, why do you want to do that? You say,

13:27

because I want it. This is what Dan

13:29

Sullivan teaches. You want something, it's just because

13:31

you want it. That's it. And as soon as you

13:33

have to justify it, as soon as you feel like

13:36

you need to give this other person an answer or

13:38

you need to justify it to yourself or anyone else,

13:40

now you're trying to turn it into a need, which

13:43

means you're not getting better at wanting, you're

13:45

getting better at needing. I want

13:47

you to get better at wanting. Do you know why? People

13:49

who want do a lot more good than people

13:52

who need because wanting comes

13:54

from abundance and needing comes from

13:56

scarcity. Wanting is

13:58

very generous. Meeting

14:01

is more about

14:04

I'm going to take this thing that's

14:06

going to negatively impact someone else. Okay,

14:10

so for my fellow coaches and

14:12

entrepreneurs who say, this is

14:14

where I used to be, by the way, because I always loved

14:16

working, but I started having kids and I thought maybe I'm not

14:19

supposed to work, maybe I'm supposed to be at home with my

14:21

kids. But what I told myself was I need to work because

14:23

I need to help contribute to the finances between

14:25

what my husband's making and what I make, then

14:28

we can support our family. But if I'm not

14:30

working, we're not going to be able to support

14:32

our family on that much. Is

14:34

that true? I don't know. I certainly

14:36

could make a case for it. But is it really

14:38

true or could we have moved to

14:40

a less expensive area? Could we have cut

14:43

back on some of the luxuries

14:45

that we're paying for? Could we have, I don't

14:47

know, like I told myself it was

14:49

a need so that I could justify working because

14:51

a part of me thought maybe I'm not supposed

14:53

to work. When in reality, I wanted to work.

14:56

I wanted to work. And if I

14:58

would have just found I want to work, I

15:00

wonder what would have changed. I wonder if I

15:02

could have been more effective at both working and

15:05

being available for my children in the way that

15:07

I want to and being available to

15:09

connect with my spouse in the way that I want to.

15:12

Needing comes from scarcity. There's some sort

15:15

of guilt or shame or scarcity behind

15:17

it. Wanting comes from

15:19

abundance. I just want to because God

15:21

created me and I'm here on earth and I have

15:23

a body and I'm alive and I have some

15:26

experience and some knowledge and an opportunity and I want to

15:28

see what I could do with it. That's a

15:30

beautiful thing. Okay. So if

15:33

you want to build a business, let's

15:35

go my friend. Let's go.

15:38

I want to help you. I want you to help more people and I want

15:40

you to pursue what you want. Okay.

15:43

Next thing I want to say is that your

15:45

brain needs a problem to solve. Your

15:48

brain wants a problem to solve, I should

15:50

say. And so does mine. If

15:54

you don't give it a useful problem to solve,

15:56

a fun problem to solve, a problem that you

15:58

want to solve that is yours to own and

16:01

solve by the way, then it will just look

16:03

around you and find something

16:05

else and turn it into

16:07

a problem even if it's not one. Okay,

16:09

again ten years I've been

16:11

coaching all kinds of people

16:14

but in the beginning of my

16:16

time as a coach I did private

16:18

coaching. Okay, I did one-on-one. My

16:20

original program was six sessions long and

16:23

I created for the woman who was

16:25

a stay at home mom, member

16:27

of some kind of conservative

16:29

Christian church like the LDS Church

16:32

like myself and wants to

16:34

take care of her kids and loves

16:36

her kids but is frustrated and overwhelmed.

16:38

Okay, it helped regulate

16:40

your emotions and be happier

16:43

overall. It helped build confidence

16:45

and it helped you become more excited

16:47

about your future. Those were the

16:49

three things that I promised and

16:52

delivered to my individual one-on-one clients.

16:54

Okay, here's what I

16:56

discovered over and over again. These

16:58

women told themselves that

17:00

they didn't have time for

17:03

their own interests. Okay, and

17:06

not all of them want to be entrepreneurs, don't get

17:08

me wrong, or work or have traditional

17:10

jobs like that but everybody

17:12

has interests. Okay, so whether

17:15

it be a hobby, a project,

17:17

a class, whatever it is, we

17:20

all have interests outside of raising

17:22

our families and at the

17:24

same time we want to raise our kids and be

17:26

good good moms, good to our

17:29

families. Okay, but these

17:31

women who didn't have something

17:33

else to focus on had

17:35

so much more drama around all the

17:37

little challenges that come with being a

17:39

mom and raising a family. Okay, so

17:41

for example, I remember this one woman I was

17:43

coaching her and she was so frustrated that she

17:45

couldn't keep the house clean and she

17:47

would try to get the kids to do chores and

17:49

we all know that's a challenge. She would try to

17:51

just keep up on it herself and we all know

17:53

that's a challenge. It was just this

17:55

ongoing challenge and I was constantly trying to help

17:58

her. I tried all different angles as do

18:00

as coaches, right? First, I tried to help her make

18:02

peace with like the house being not super

18:04

clean because in the end, she understands

18:06

it doesn't really matter. It's not that

18:08

big of a deal. She wasn't living in

18:11

something that was unsanitary. It just

18:13

bothered her that things weren't put away and she couldn't

18:15

keep it organized, right? So we tried

18:17

that angle that didn't work. So then we tried another

18:19

angle. Let's see, let's get people to help. Let's get

18:21

a different system. Let's get a different routine. Let's get,

18:24

you know, chores to be easier. Let's get this

18:26

house cleaned up. And we tried that. And we,

18:28

you know, in all of these areas, we had

18:30

some success. Then I don't

18:32

even know how this happened because

18:34

I didn't encourage this. But for

18:36

some reason, she started selling this

18:39

lipstick. What is it called? I

18:41

want to say it was like lip sense or

18:43

something. Is that still a thing? Remember the lipstick

18:45

that was like the long wear and it

18:48

came in all the different colors and it

18:50

was a direct sales or multi-level

18:52

marketing company. And

18:54

she started selling it because

18:56

she loved it. And

18:58

she found that she was really good at selling

19:00

it. And before you know what, she was building

19:03

a team under her of other people selling it.

19:05

She was having a lot of fun figuring out

19:07

how to be more successful selling this lipstick and

19:09

how to help the other people working with her

19:12

find success as well. And

19:14

suddenly that's what she wanted coaching on every time

19:16

she came to the program was like, can

19:18

we talk about what's going on in

19:20

my lip sense business? I was like, sure. So now I'm coaching

19:22

on that. And I remember one day saying to her, wait a

19:24

second, whatever happened with the

19:27

house? Because we talked about that a lot in

19:29

like, how you couldn't keep it clean and

19:31

everything. And she said, oh yeah, that's still

19:33

true. I just don't even care anymore. I was

19:36

like, amazing, right?

19:39

Because her brain needed and wanted

19:41

something to strategize around something to

19:43

grow with something to push back

19:45

against something to figure out some

19:48

kind of a challenge or problem. And

19:51

when she put that brain to work on something that

19:53

was much more fun, which is building her business, she

19:56

stopped making the messy house be such

19:59

a big deal. Okay?

20:01

So listen, our brains need

20:03

problems to solve. If you notice, if you

20:05

know logically that your brain is making drama

20:08

and problems out of things that really

20:10

in the end don't matter, you might

20:13

need to give yourself some

20:15

kind of a project or

20:17

a goal or let's build

20:19

your business. If you're a coach and you want to build a

20:21

business, that will help a lot. Next,

20:25

what you do and accomplish

20:27

is not who you are.

20:29

It's just not. And

20:31

this is true for all the areas of your life.

20:33

You might have a bunch of kids and maybe you're

20:36

in the thick of raising children right now and you

20:38

spend all your time and effort

20:40

and energy and brain power raising

20:42

those kids. Bless your

20:44

heart if that's you, okay? You

20:47

are not a mom.

20:49

I mean you are a mom, but

20:51

you're not a mom in that

20:53

that is not your whole identity. The

20:56

people in your life, your relationships, your

20:58

family is not your identity. The things

21:00

that you accomplish as a

21:02

coach in your business or whatever else it is

21:05

that you do, your church calling, your

21:07

job, if you go work for someone else and you

21:09

have a job, those things are

21:11

not your identity. This is very important for you

21:13

to know if you're going to be an entrepreneur

21:15

building a coaching practice or any other kind of

21:17

business. Because if it's your identity,

21:19

it becomes very heavy and dramatic and if

21:21

it doesn't work, then I'm a loser and

21:23

a failure and if it does work, then

21:26

look at me. I'm so amazing except that's

21:28

a very fragile place to live from because

21:30

at some point something's not going to work,

21:32

okay? So what you do or

21:35

accomplish is not who you are. It's just

21:37

not. It's just what you've done and what

21:39

you've accomplished or what you haven't done

21:41

and what you haven't accomplished. You

21:43

are you, period. You

21:46

don't have to do anything to become

21:49

you or to prove who you are. You

21:52

just already are you without doing a

21:54

thing. Now to kind of

21:56

add on to that, I want to say

21:58

that your limitations are getting gifts. I

22:01

know none of us want to hear this. We

22:03

don't want to hear like when we're going through

22:05

something challenging, this is all for your

22:07

own good. Just think how much you're

22:09

growing. But it's true. Our limitations are

22:12

gifts because if everything was easy,

22:14

we really definitely wouldn't evolve and

22:16

grow. And it's the

22:18

evolution and growth that makes

22:20

all of this worthwhile. That's

22:23

the reason we want to do it in the first place

22:25

is so that we can evolve and grow. That's

22:28

actually the whole reason we're here on earth is

22:30

to become more like God. How are

22:32

we going to become more like God?

22:35

Through struggle, through overcoming

22:37

struggle, through gaining skills

22:39

or overcoming challenges, that

22:41

is the idea. Okay,

22:44

so your limitations are just

22:46

gifts. That's all they are. Here's

22:48

a gift for you. Here's a limitation. Let's see what

22:51

you could do with that. I

22:53

get it and the thick of it doesn't feel

22:55

like a gift and that's okay. Everything

22:57

that we bump up against is

23:00

an opportunity to understand our

23:02

worth and then decide what

23:04

we're going to do next. It's

23:06

really easy to understand your worth when you're winning.

23:09

When you do something that you're already good at and

23:11

everybody claps for you and tells you what a great

23:13

job you did and the results that you get are

23:15

exactly what you wanted. Then it's really easy to be

23:17

like, I am okay, right? I guess I'm pretty good.

23:19

I guess I'm doing all right. But

23:22

how about when it fails? How about when it doesn't

23:24

work? Here's another Myron Golden saying

23:26

for you. He says, it's always working and

23:28

he talks to entrepreneurs too, right? He's like,

23:31

it's always working. It's either working for you or

23:33

it's working on you. That's like

23:35

a mic drop moment, right? It's always working.

23:37

It's either working for you or it's

23:39

working on you. That's what

23:41

happens when you try to build a business. You're going to

23:43

have some stuff that works for you and that will be

23:45

fun and you're going to have other stuff that works on

23:48

you. What are you going to do then? Keep

23:50

going. Okay. Next

23:53

thing I want to say, and this is going to

23:55

come up in some of the other episodes from this

23:57

series because it's such an important point. Shame

24:01

is like tar slowing you

24:03

down. This

24:05

is true in every area of life, but

24:07

listen up my entrepreneur friends. If you don't

24:09

do the work I just talked about of

24:11

understanding your value and worth and understanding that

24:13

what you accomplish is not who you are

24:16

and your limitations are not who you are,

24:18

then this shame, this what's

24:20

the matter with me, who do I think

24:22

I am? Some people call it imposter syndrome.

24:25

Sometimes we call it fear. You

24:27

have to do the work every day. It's like

24:29

brushing your teeth, right? Every night I brush my

24:31

teeth and my breath smells better and then I

24:33

wake up the next morning with bad breath again.

24:36

You know what I have to do? Brush my teeth again because

24:39

I'm a human being. I will

24:41

continue to wake up with bad breath every morning

24:44

and that's just the way of it. And

24:46

you will have to continue to do the work

24:48

to understand that you are a valuable, good, amazing

24:51

person, not any better than anyone else,

24:53

but not any worse either. And just

24:56

this deserving of happiness and success as

24:58

everybody else on planet earth and just

25:00

as capable of anything

25:02

that you desire, not capable

25:04

of anything, capable of

25:06

anything that you desire, anything

25:08

you want. If you want

25:10

it and you just want it and you don't have

25:13

a reason, then you're capable of it. That's

25:15

my personal opinion. So we

25:17

gotta work on the shame. Wrong

25:20

decisions are better than

25:23

indecisions. This is so

25:25

true. Coaches, entrepreneurs, listen up. I can't say

25:27

this enough times. I have to tell it

25:29

to myself over and over again too, by

25:31

the way. Wrong decisions

25:34

are better than indecision or

25:36

no decision. I

25:38

did a podcast episode on this recently about

25:41

the power that comes when we make decisions. But

25:43

this is not more true anywhere than in my

25:45

business. And it's part of the

25:47

reason I think I've achieved some of the success I

25:50

have over the 10 years is because I make

25:52

decisions. I

25:55

make decisions quickly. I

25:57

don't spend a lot of time in indecision. make

26:00

the decision right as much of the time as

26:02

I can. And if I can't, then

26:04

I make a different decision. And I

26:06

thank myself for taking a guess,

26:08

and we move on. Because

26:10

all decisions are just guesses. Did you know this?

26:13

They're always guesses. None

26:15

of us know the right decision from

26:19

before the decision has been executed. We

26:21

don't know. We take a guess. Sometimes

26:24

our guesses are right. And

26:26

we go, that was good. That was the right decision. That led

26:28

me to where I want to go. That

26:30

worked out how I wanted. Sometimes

26:32

we make what we call a wrong decision. And

26:35

we go, oh, wait a second. I thought this was going

26:37

to take me down a different path. I don't really like

26:39

the path I'm on right now. And then you can beat

26:41

yourself up and feel terrible, or you can just make a

26:44

different decision and go a different way. It's

26:47

always better to make a wrong decision than to make

26:49

no decision at all, especially if

26:51

you're trying to build a business. You

26:54

will succeed at the speed of your decision

26:56

making. I've coached thousands

26:58

of other coaches. And

27:00

I'm in all kinds of business communities

27:02

and masterminds. And I go to big

27:05

events. I've heard the biggest

27:07

speakers you can imagine. And I've

27:09

learned from some great, amazing, successful

27:12

people. And everyone

27:14

will agree with me that making

27:16

decisions, even if they're quote

27:18

unquote wrong, will get you to

27:20

success faster than sitting

27:22

back waiting to figure out what is

27:25

the right decision. Because that's just not

27:27

a real thing. OK. Your

27:29

willingness to suck at things

27:32

is a superpower. Your

27:34

willingness to be terrible at things

27:36

is a superpower. Your willingness to

27:38

make a fool of yourself, if

27:41

necessary, is a superpower. Your willingness to have other

27:43

people go, I'm kind of offended by the way

27:45

you said that. And I think that was wrong.

27:48

And let me send you the correct

27:50

information. Are you willing to do

27:53

all of that stuff? I'm not saying you do it on

27:55

purpose. I'm not saying you try to offend people, or you

27:57

try to get it wrong, or that you don't put in.

28:00

some good faith effort to do

28:02

a good job. But you

28:04

could put in all of your best

28:06

effort non-stop and you're still going to make

28:09

mistakes and you're still going to have somebody

28:11

that just doesn't like what

28:13

you have to say or the look of you or

28:15

whatever else it is about you that they don't like.

28:18

There's no avoiding that. Are

28:21

you going to let that prevent you from helping people?

28:24

Or are you going to decide you're not

28:26

for everyone and it's okay and

28:28

it's okay that you're not good at it all

28:30

right away? Nobody's good at it right away. Ten

28:32

years ago after I went through that

28:35

six-day intensive coach training at the Life

28:37

Coach School then my assignment was

28:39

to go home and find I don't remember how many

28:41

people but a bunch of people that would let me

28:43

coach them so I could record it and send it

28:45

in and I could get feedback about how to actually

28:47

do this what is much

28:50

more complicated than it looks

28:52

thing called coaching. So

28:54

I reached out to my pretty much

28:56

family and close friends which is

28:58

common and I said will you let

29:01

me coach you and they were nice enough

29:03

to allow me to coach them and record it

29:06

and you know what I wasn't good

29:08

at it. I wasn't. I

29:10

can tell you for sure those coaching

29:12

calls were terrible not only those but

29:14

like the first two years of coaching.

29:16

I didn't know how to

29:19

listen very well. I

29:21

knew how to kind of listen and

29:23

start thinking about what have I heard

29:25

Brooke Steeher some other coach say in

29:27

this situation that I might be able

29:29

to pull from what's the right answer

29:31

and also I hope they

29:33

don't think that I look or sound

29:36

stupid today. That's mostly what was going on

29:38

in my head. It's really hard to actually listen

29:41

in a deep way like I can now as a

29:43

coach when you have all that stuff going on in

29:45

your head but you know what I had to be

29:47

willing to suck at it before I could get good

29:49

at it. I'm

29:51

still trying to get good at a lot of

29:53

things. I've gotten really

29:56

good at coaching but there are other things I still

29:58

suck at ten years. later but you know

30:01

what I'm willing to. I'm

30:03

willing to every

30:05

time technology changes, every time

30:07

the way people like to consume content

30:10

changes, I'm willing to be bad at it.

30:13

I'm good at podcasting now but you know what I

30:15

want to do a YouTube channel now. I actually have

30:17

tried a YouTube channel a couple times and you know

30:19

what I found? I suck at it. I'm not good

30:21

at it. I'm not good at it

30:24

for all kinds of reasons and I'm

30:26

just gonna keep going and I'm gonna be

30:28

willing to be not good at it because

30:30

that's the only way to get good at

30:32

it. More importantly, I can

30:35

be not good at it

30:37

and still do so much

30:39

good. I have a

30:41

sister, Lindsay. I have two sisters who both work

30:43

in my business a little bit but Lindsay helps

30:46

me on the back end a lot. She also

30:48

is a coach and does amazing coaching but she'll

30:50

help me on the back end. She's kind of

30:52

like my marketing support person and so she was so

30:55

that she's like we need to go through all your funnels

30:57

that you're running right now and just kind of see what

31:01

leads where and is there anything we need to update

31:03

and clean up? I was like definitely do that because

31:05

I guarantee there's a lot that needs cleaning up. So

31:08

she started combing through things. What ads are

31:10

we running? What options do we give?

31:12

Where do we send people? What pages are

31:15

they going to? What emails are they getting?

31:17

She came back to me after combing through

31:19

everything and she's like, you know what I

31:22

discovered? That you can do not very

31:24

good work and still be really successful because

31:26

a lot of your

31:28

stuff is really a mess. It goes to pages

31:31

that don't exist and it just there's

31:34

so much we need to clean up and you're still

31:36

doing so well. You're making such

31:38

a big impact in people's lives and you're helping

31:40

so many people and you're achieving so many of

31:43

your business goals. This is the best news I

31:45

have for you. You don't even have to be

31:47

good at it to succeed but be

31:50

willing to be bad at it especially

31:52

in front of other people. Okay, what's

31:54

the next one? Consistent

31:57

small steps. out

32:01

inconsistent big moves in

32:03

the end. I'm going to

32:05

say it a different way. Consistently doing

32:07

boring things is more

32:09

effective than occasionally doing exciting

32:12

things. Doing

32:14

small boring little things that feel

32:16

like they won't matter over

32:18

and over and over again is the way that

32:20

you achieve success in any area of your life.

32:22

We all know this. This

32:24

is true with your health goals. You have

32:27

to do little boring things

32:29

like drink water. It

32:31

doesn't feel like drinking water makes that big of a difference

32:33

because I drank all my water today and I woke up

32:35

the next day and I still don't like the way my

32:38

body looks in the mirror. But you drink a lot of

32:40

water every day for five years. You're going to feel very

32:42

different and it's going to lead to a lot of other

32:44

really different results. Consistent

32:47

small steps beat out inconsistent

32:49

big exciting even perfect

32:52

moves. Consistently doing things

32:54

not very well is the way I

32:57

achieve success. I didn't inconsistently

32:59

do things perfect. I

33:01

consistently did things not very well. Are

33:04

you in? You want to go on this

33:06

journey with me? Let's go. Next

33:09

one. If you're not having fun

33:11

on the way to where you're going, you won't have

33:13

fun when you get there. This

33:15

is so true. Now,

33:17

I've been fortunate enough that I love

33:19

what I do so much. I love

33:22

coaching. I love talking about all the

33:24

tools of life coaching, but I also

33:26

have loved learning about entrepreneurship and marketing

33:29

and online business and all of that.

33:31

It's been relatively easy for me to

33:34

have fun along the way. Not always.

33:36

Sometimes I've had to check myself, do

33:38

a little coaching or get coached. But

33:41

because I've had so much fun along the way,

33:43

I'm having fun now. But I have coached hundreds

33:46

of other people who are

33:48

not having fun on the way and

33:51

they still can achieve success sometimes, but

33:54

it is not any more fun once they get there.

33:57

It's just not. The horizon always

33:59

moves, right? get there and they're beating themselves

34:01

up because it took too long or they're beating themselves

34:03

up because they should be further and now they're looking

34:05

at the next milestone. You have

34:07

to have fun along the way. This has

34:09

for me been my journey with food and

34:11

nutrition and health, right? I

34:14

tried for so long to struggle my way there

34:16

and it just wasn't any fun even though

34:18

I could get there. I ended up always

34:21

going back to old habits and old ways.

34:23

So if you're not having fun on the way you

34:25

won't have fun when you get there. You just won't.

34:27

When you want help having fun, I'll help

34:29

you have fun. We just have to

34:32

reframe your focus and reframe your reasoning

34:34

and reframe your routines and we just have

34:36

to do some reframing. Okay, next

34:38

time. You cannot grow

34:41

or scale or develop your business

34:43

without growing and scaling and developing

34:45

yourself. We know this

34:48

is true, right? This is just

34:50

a reality. Your business will

34:52

only grow and scale to the level

34:54

that you have grown and scaled yourself

34:58

and this is not just reality for any of

35:00

you. This is reality for me as well. My

35:03

business is where it is because I

35:05

am where I am and until I

35:07

change the way I'm thinking, I learn

35:10

more, I increase my skill

35:12

sets, I change my

35:14

perception of myself, I

35:17

change my ideas around what's possible.

35:20

Until I change that, my business will stay the same.

35:22

If I stay the same, my business will stay the

35:24

same. That's it and that's okay.

35:26

We don't have to be in a rush.

35:28

I'm not saying growth and scaling and developing

35:31

should always be the goal. I think sometimes there's

35:33

a lot of peace that comes from coasting

35:36

and remaining, although you will have to maintain,

35:38

right? Nothing actually stays the same. It's either

35:40

growing or dying but I'm

35:43

not saying you have to constantly be in

35:45

growth and scaling mode. I'm just

35:47

saying that wherever you are, if you

35:50

do have the desire to either

35:52

improve your processes or work

35:55

fewer hours or help

35:57

more people or make more money, you're going to

35:59

have to develop yourself in order to achieve

36:01

those things. That's just the way of it.

36:03

I wish I could tell you

36:05

otherwise. Here's

36:08

the next thing I wanna tell you. If you

36:10

take care of your business in the

36:12

beginning when you're just getting up and

36:14

running, it will take

36:16

care of you one day. Okay, I

36:18

think about this the same way I think about my kids. So

36:22

think about when you have babies and they're just

36:24

so little and fragile and they can't even hold

36:26

their heads up without your help. And

36:28

when you start your business, if you're new

36:30

or maybe you are like, I've

36:33

been doing this for years, but you haven't gotten

36:35

a lot of traction or success yet, okay,

36:38

then your business maybe is a baby and

36:40

it needs so much from you. It

36:43

might need money from you. It might need all of

36:45

your time. It might need all of your creativity. It

36:47

might need so much from you and it's not giving

36:49

you much back, meaning you're not getting a lot of

36:52

clients yet. You're not getting a lot of traction. You're

36:54

not getting a lot of feedback. You're not able to

36:56

make much of an impact yet. Yep, that

36:58

doesn't mean you're doing it wrong. That doesn't mean you're not gonna

37:00

be successful. That means you're right on track. That means you would

37:02

just gave birth to a baby business. Right?

37:06

But my kids over the years have

37:08

grown up and they

37:10

still need stuff from me. You

37:12

know, I've got kids between the ages of eight

37:14

and 17 and

37:17

they still need things from me, some more

37:19

than others. But you know

37:21

what? They actually provide so much for

37:23

me too. In fact, right

37:25

now as we're speaking, my

37:28

son went and picked up the two little ones from

37:30

school because my husband was gonna pick them up but

37:32

he had another errand he needed to run and I

37:34

wanted to get this podcast done before they get home.

37:37

Okay. Thank goodness. I

37:40

put it so much into teaching that kid how

37:42

to drive and taking care of him

37:44

and now he's helping me out. And

37:46

it still goes both ways. But I've

37:48

got kids who provide so much

37:51

just in the way of like help and

37:53

daily routine but also they bring so much

37:55

entertainment, so much joy, so much

37:58

expansion into my life. And

38:00

that's something they're not challenging at times. Sometimes they

38:02

are, and sometimes my business is too. You

38:05

know what? I look at this business now that

38:07

we've created over the last 10 years, and I'm

38:09

just like, so

38:12

grateful that we have this

38:14

asset. We have this ability

38:16

to add value in the world. We

38:19

have this tool, this instrument, this vehicle

38:21

by which we can make people's lives

38:23

better. And when you're able to

38:25

add value in the world and make people's

38:27

lives better, people will pay you

38:29

for that. You will get

38:32

emotional compensation because there's nothing more

38:34

rewarding than seeing somebody get help

38:37

and telling you that you had something to do

38:39

with that. Sorry, I got

38:41

dogs barking out there. Probably like

38:43

a person walking by, just to know that. Okay,

38:48

just a couple more things I wanna say. A

38:50

percentage of running a business

38:53

is just doing things even though you don't

38:55

feel like doing it. That's

38:57

the stark reality. I don't mean to paint

38:59

this rosy picture like I love what I

39:02

do and I always enjoy it, and then

39:04

it works, and then this isn't this amazing.

39:06

Yeah, that is true. That is how I

39:08

think about it overall. But the reality is

39:11

that there's a whole bunch of things.

39:13

Like I said, the little boring daily

39:15

things that I do consistently that I

39:17

don't really wanna do. Things

39:20

like writing emails, things

39:22

like, I don't know, anything

39:24

admin on my computer. I don't really

39:26

feel like doing. But

39:29

I do it, in fact, I was just thinking about this today

39:31

because I got to do

39:33

two calls back to back. I taught a class

39:35

in the lab called the Instant Win Formula that

39:37

everybody gets brand new when they come in, taught

39:39

live by me. And I've

39:41

been really excited about this class. So I put

39:44

lots of preparation and time and

39:46

everything into it. And it was so

39:48

much fun to teach. And

39:50

I still get to teach former parts because it's

39:52

a five-part class. So that was awesome.

39:55

And then right after that, I did the elite coaching

39:57

call. So anybody that's been in the lab for a

39:59

year they get an extra call with me every

40:01

month where they can come and get help in coaching. And

40:04

so those people have been here long enough that we can

40:06

get a little bit deeper, a little bit more advanced. And

40:09

so I did that for an hour. And

40:11

it was so awesome. I just like

40:13

days like that when I just get to show

40:15

up and coach people fill me up. Now, that

40:17

wasn't my whole day. That was like the bulk

40:19

of my morning. And then I took my dog

40:22

and went for a walk and I came back

40:24

and doing a little admin. And now I'm recording

40:26

this podcast, right? I was

40:28

just thinking, thank you, Jodi Moore for doing

40:30

all the little things you've got to do

40:32

in between the coaching calls so that we

40:34

can show up and coach like that. I

40:37

hear from so many of you coaches who tell me

40:39

you want to work for me and that's awesome. And

40:41

I don't know, maybe one day I'll have a need

40:43

for coaches. But the truth is

40:45

the coaching is the fun part for me

40:47

and for you, right? That's why

40:49

we all want to work for someone. But

40:52

I'm so grateful to myself for

40:54

building this opportunity to coach. I

40:57

can coach as much as I want to because

40:59

of all of the work that I'm willing, that

41:01

I've put in in the past, first of all,

41:03

and I'm still willing to put in. Okay,

41:06

so a percentage of this is just

41:08

doing things even though they're not your favorite things

41:10

to do. Welcome to life.

41:14

But that's also what makes it so rewarding

41:16

is I can thank myself for the opportunity.

41:19

Okay, last thing I want to

41:21

tell you the last kind of

41:23

business, I'm calling it business lesson that I've

41:25

learned over 10 years of

41:28

running this business, being a coach

41:31

and an entrepreneur. And

41:33

this is my favorite thought. I offer it to people all

41:35

the time. It's not

41:38

about you. And I'm talking

41:40

to you about your business. So

41:42

if it's me and my business, the thought

41:44

is it's not about me. It's

41:47

not about me. Now people

41:49

get confused about this, right? Like

41:52

the business is called Jody Moore

41:55

coaching. And

41:58

everybody on my team has an email. address that

42:00

has some version of their name and

42:02

then at Jodi Moore Coaching.

42:06

And my face is all over

42:08

the website and

42:10

the podcast cover and it's my voice

42:13

you're listening to right now and I'm

42:15

on videos on my Instagram and Facebook

42:17

pages and my name is at the

42:19

bottom of every email. You'd think that

42:21

this was about me right? It's

42:24

not. It's not

42:26

about me and

42:29

that is the best news. I

42:31

tell myself that not to humble myself

42:33

because well maybe maybe

42:36

sometimes some humbling is required but mostly when

42:38

I need to hear that message is when

42:40

I'm filled with insecurity and fear and debt

42:43

because if it's about me then that's

42:46

really scary to put myself out there. When

42:49

other people come along and judge me and criticize

42:51

if they don't like what I'm saying or if

42:53

I try something and it fails and they make

42:55

it about me that's gonna feel terrible but if

42:59

I remember it's not about me. It's

43:01

really not. Even when people come along and they

43:03

tell me how much I've helped them and they're

43:05

so grateful and so generous and telling me like

43:07

people cry on my shoulder you guys at live

43:09

events. I love all of you who come up

43:11

to me by the way don't avoid me. I

43:13

was just on a one of the coaching calls

43:15

the woman said I almost came up and introduced

43:18

myself to you at a conference but I was

43:20

too shy. I was like what don't

43:22

do that now you owe me a hug. I want

43:24

you to come and hug me and cry on my

43:26

shoulder and whatever you want to say

43:29

I want to meet you but at any rate when

43:31

people come and they tell me how much I helped

43:33

them that is not about me. It's not

43:35

about me. That's about you. That's

43:37

about the person who took what I told

43:39

them and ran with it. I had very

43:42

little to do with it if you've received

43:44

help. Even when I coached people one-on-one and

43:46

I would talk to them every week for

43:48

six weeks eventually that became nine weeks sometimes

43:51

even longer. That wasn't about me. I got

43:53

to spend what an hour on the

43:55

phone with them once a week? All

43:57

the rest is them and God. That's

44:00

it. That's what it's about. So

44:02

listen, it's not about you. Even though

44:04

you might choose personal branding as your

44:07

business model like I've done, because

44:09

it's a really useful way

44:11

to help people find what you do and

44:13

to hear your message, we tend to hear

44:15

it better when we connect it with a

44:18

person. We like people better than we like

44:20

textbooks, right? So

44:22

that's just a way to help get the

44:25

message out there, my face and my name

44:27

and all that nonsense. But none of

44:29

this is about me. Isn't that

44:31

the best news? Your business is not about you.

44:34

When I go to speak to audiences, and sometimes I

44:36

get nervous ahead of time. And I think what if

44:38

I forget what I was going to say, or what

44:41

if I trip and fall, or what if people don't

44:43

like me? What if it's boring, etc. All I do is remind

44:47

myself, Oh, you think this

44:49

is about you, Jodie Moore. This is not

44:51

about you. This is about the

44:53

audience. This is about even if there's one

44:56

person out there who takes one thing you

44:58

say, and it points them in

45:00

a more useful direction, then you did your

45:02

job. That's it. Okay, this

45:04

isn't about you impressing anyone. This isn't

45:06

about you making friends and winning people

45:08

over. This is not

45:10

about you. This is about something so much

45:12

bigger than you. That is how I feel about

45:15

the work I get to do. This is God's

45:17

work. For me, it literally is. I don't mean

45:19

that everyone should be doing it. I don't mean

45:21

this is the right approach for everyone. I just

45:24

mean that for me, this is what God

45:26

wants me to do. This is how he

45:28

wants me to support my

45:31

family, and be fulfilled,

45:33

and grow, and develop myself, and

45:35

contribute in the world. I know

45:37

that for sure. All

45:39

right, everybody. Thanks for joining me today.

45:41

Like I said, we've got four more

45:44

episodes, because there are five Fridays in

45:46

May, thankfully. May

45:48

is our 10-year birthday here at

45:50

Jodie Moore Coaching. I've got more

45:52

lessons coming up for you next

45:54

week, so stay tuned. Until then,

45:57

have a beautiful week. Bye-bye. If

46:01

you find the podcast to be helpful, you're

46:03

going to love The Lab. In

46:06

Better Than Happy, The Lab, we experiment

46:08

with applying all of it in your

46:10

real life. Whether you're in the

46:12

middle of a challenge and ready for

46:14

some relief, or you're ready to commit

46:16

to pursuing your dream goals and making

46:18

them a reality, come join me in

46:20

The Lab at jodymore.com forward slash

46:22

The Lab. That's

46:24

jodymore.com forward slash The Lab. Thanks

46:30

for watching.