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Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer ExperiencesEpisode from the podcastBeyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences
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How to Get More Value from Data Analytics with Lucas Johnson, Associate Vice President, Global Marketing at Zippo

How to Get More Value from Data Analytics with Lucas Johnson, Associate Vice President, Global Marketing at Zippo

Released Wednesday, 15th June 2022
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How to Get More Value from Data Analytics with Lucas Johnson, Associate Vice President, Global Marketing at Zippo

How to Get More Value from Data Analytics with Lucas Johnson, Associate Vice President, Global Marketing at Zippo

How to Get More Value from Data Analytics with Lucas Johnson, Associate Vice President, Global Marketing at Zippo

How to Get More Value from Data Analytics with Lucas Johnson, Associate Vice President, Global Marketing at Zippo

Wednesday, 15th June 2022
Good episode? Give it some love!
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In this 8th episode of Beyond Conventional Marketing, Anushka and Lucas discuss data’s role in the e-commerce space, Zippo’s best practices for aggregating and visualizing data, and Integrating a data-driven approach with the core values of a heritage brand.

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Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences

1
Personalizing digital experiences at scale is the heart of your digital innovation strategy. On this show, we invite marketing leaders to discuss digital marketing trends, share lessons, and talk about their approach to data and personalization. We’ll cover practical ways to move beyond conventional marketing and create meaningful, relevant digital experiences for consumers.Breinify keeps you up-to-date with the latest insights in digital consumer experiences in Beyond Conventional Marketing: A Marketing Leader’s Guide to Digital Consumer Experiences.

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