Introducing Perch, a digital real estate ecosystem that helps people get into homes faster and build wealth through real estate after they’ve become homeowners. CEO and Founder, Alex Leduc was convinced that real estate was destined for a digitized future but it hasn’t been evolving fast enough to keep up with the market. Through his passion and determination, Alex was able to create this brilliant solution by taking the time to put in the groundwork before fully committing to the business (including going through food courts and asking strangers for feedback on the concept!).

Listen here as Alex takes Mike McAra through his entrepreneurial journey and how Perch can help make homeownership less of a dream and more of a reality.

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Disclaimer: Views expressed in the podcast are not the views of REACH Canada, Second Century Ventures, the National Association of REALTORS® (“Reach”) or its respective affiliates.