"Sales is very much like dating. Build that engagement & interaction, and trust & relationship with the customer." - Chad Reinertson

Today we interviewed Chad Reinertson, CEO of Uproar Marketing Group, and author of "5 Hour MBA" and "Don't Start Your Own Business."

Listen to this episode to learn how to woo your customer, starting from the first interaction all through the purchasing process, and even follow with maintenance and retention efforts. We discuss methods to automate your marketing and create lasting content for your platforms, and the importance of showing your customers the very personality of your business.

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-- More information about Chad --Personal Twitter: twitter.com/crein26

Chad Reinertson is CEO and co-founder of Uproar Group, a digital marketing firm located in Portland, OR. Specializing in online marketing, he leads a team of professional email, social, web and content marketers. He is a graduate of Westminster College, where he received his MBA in 2012.

He has published two business guides: "5-Hour MBA" and "Don’t Start Your Own Business" to help entrepreneurs and small business owners build profitable companies.

Chad is an avid outdoorsman and enjoys skiing, mountain biking, surfing, hiking and camping throughout the American west.

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Company Website: WaverleyKnobs.comFacebook: www.facebook.com/waverleyknobsTwitter: www.twitter.com/waverleyknobsInstagram: www.instagram.com/waverleyknobs

-- Resources --Uproar Twitter: twitter.com/makeanuproarUproar Facebook: facebook.com/uproarmarketingUproar Official Site: UproarGroup.com

5 Hour MBA Facebook: facebook.com/5hourmbaPurchase 5 Hour MBA: https://www.amazon.com/5-Hour-MBA-Business-Owners-Success-ebook/dp/B01LFS3WLO

Don't Start Your Own Business: The Simple Startup Guide for Entrepreneurs - http://amzn.to/2iPFCRh

4 WAYS TO GET NEW CUSTOMERS: THE WOO FACTOR - https://www.uproargroup.com/business-ownership/4-ways-get-new-customers-woo-factor/

Failing Forward: Turning Mistakes into Stepping Stones for Success (Book by John C. Maxwell) - https://www.amazon.com/Failing-Forward-Turning-Mistakes-Stepping/dp/0785288570

Harley-Davidson Will Be A Case History In Social Branding (Forbes) - http://www.forbes.com/sites/jonathansalembaskin/2013/07/12/harley-davidson-will-be-a-case-history-in-social-branding/#656e5ca45b85

Wordpress: https://wordpress.com/

Mailchimp: https://mailchimp.com/

ActiveCampaign: http://www.activecampaign.com/