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Perryn Olson, FSMPS, CPSM, CCMP, is a fractional CMO with Alt.CMO, providing marketing strategy and leadership to construction and tech companies. He previously was the CMO for REX Construction, REX Engineering, and REX Technology, including SuperDroid Robots.He is a fellow with SMPS (Society of Marketing Professional Services) and a certified marketer with SMPS and the Construction Marketing Association. He has spoken and written extensively within the build industries and wrote the Construction Executive’s Guide to Brand Marketing.