The Death of Local Media (Insider 226)

The Death of Local Media (Insider 226)

Released Sunday, 13th April 2025
Good episode? Give it some love!
The Death of Local Media (Insider 226)

The Death of Local Media (Insider 226)

The Death of Local Media (Insider 226)

The Death of Local Media (Insider 226)

Sunday, 13th April 2025
Good episode? Give it some love!
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David Hooper dives into podcasting authenticity, how AI is reshaping accents, the importance of staying true to your voice, and the opportunities in hyper-local content for podcasters

in this episode of Build a Big Podcast ...

Episode Topics

  • How to protect your podcast's brand from being hijacked (or even stolen)
  • What is authenticity in podcasting? Not what most people think ...
  • Using AI to decode your audience? You should.
  • Local media is dying. This is an opportunity for podcasters!
  • How to embrace your authentic voice ... really
  • Podcasting shortcuts you can use to simplify your production
  • Are you in control your podcast's narrative?

Why You Should Listen

  • Why chasing authenticity could be your downfall in podcasting!
  • The deceptive world of social media and how to see through the smoke and mirrors!
  • How to be truly transparent without bragging about being transparent!
  • Discover the secret behind my most successful podcast ever! (HINT: It was hyper-local!)
  • Use the death of local media to grow your audience!
  • AI knows who listens to your podcast – do you?
  • Is your podcast missing its true audience? AI will let you know ...
  • Indian accents to American in seconds – a controversial new AI tool explained!
  • Radio voices are dead? What listeners want now ...
  • Michelle Obama’s bold podcasting move: Did she just wipe out an indie podcast brand?
  • How big businesses hunt indie podcast ideas!
  • Myth debunked: You don’t need a professional studio to have a killer podcast!
  • What listeners actually want to hear from your podcast!
  • Why your podcast shouldn't just copy the big guys, and what to do instead!

You want these links ...

Episode Timestamps

  • 00:00 Podcast Growth Tips
  • 04:09 Editing Enhances Message Clarity (and Attracts Listeners)
  • 08:21 How to Maximize Local Impact with Podcasts
  • 10:59 AI Tools for Podcasters
  • 15:35 "Radio Voice Bias" and AI Tool's to Change Your Accent
  • 17:25 Celebrity Podcasts are Overshadowing Indies
  • 22:20 How to Protect Your Podcast Brand 
  • 23:17 DIY Trademark Tips and Podcasting Insights

The Newsletter for Podcasters

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 226 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

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