0:00

Do you even know you? How

0:02

well do you know yourself? How

0:04

well do you even know what makes you tick, how your

0:06

brain works? What are things about you

0:09

that matter the most, that shape the way

0:11

you should even shape your life? Do

0:13

you

0:13

even know you? I

0:15

did not know myself in 2014

0:17

the way that I thought I did. And

0:21

when I took a personality assessment,

0:23

it completely changed not only

0:26

who I am, the view that I

0:28

had of who I was and

0:31

ultimately the vision and the strategy

0:34

for the life that I ultimately designed

0:37

and began to live. And I'd like

0:39

to share with you today all of those

0:41

things that I learned and invite

0:43

you to go out and get your own test

0:46

and gather

0:46

those insights yourself.

0:52

Welcome to Build With Rob. Welcome

0:54

to Build With Rob. We're

0:56

back at it again, living life to

0:58

the fullest, continually getting better

1:01

in any way, shape or form that we can

1:03

till the day we die. Because

1:06

what are we? We're just, you know, these complex

1:08

machines that we're just trying to move to more complexity

1:11

so that our output can be

1:13

higher with less effort. That's

1:15

what the whole philosophy is all about.

1:18

That's what the show is about. And

1:21

what I like to, of course, do is share

1:24

different things that I've experienced along

1:26

my journey in developing the philosophy

1:29

and living it on an ongoing basis.

1:31

And I know so many of you heard me talk

1:33

about the importance of taking

1:35

a personality test

1:37

or an assessment about yourself. And I

1:39

wanted to share a couple that

1:42

I took that really changed

1:45

the path and the direction of how I ended

1:47

up designing both the DeerDeck machine

1:50

and ultimately even my life. Because

1:53

I didn't fully understand who I was

1:55

even though, you know, I was 38, 39 years old. And

1:58

of course I...

1:59

I understood exactly who I was.

2:04

You're deep 30s. You don't know

2:06

who you are by then. What are you even up to? I'll tell you what you're

2:08

up to. You're

2:11

trying a million different things, hoping one thing's going

2:13

to work, going in a million different directions,

2:15

trying to do everything you possibly can, hoping

2:17

that one of those is going to be the thing that makes you happy.

2:20

That's somebody that does not fully understand themselves.

2:23

That is somebody that's out there trying

2:25

to hustle their way into a life

2:27

lottery ticket.

2:28

Like, man, put in the energy. Let

2:31

your soul be sucked all the way out of you and then

2:33

try to fight for it to get back in and hope

2:35

that somehow that produces some

2:37

sort of significant

2:38

life moment that makes everything

2:41

great. That's

2:43

what I went for. And it didn't work. It didn't

2:45

work. It was just, you know, I don't even know how

2:47

to describe it. When I think about myself in 2014, I feel like my entire body's like

2:49

spread open, being

2:55

pulled in a million directions, and I'm

2:57

just every muscle in my body is squeezed

3:00

as tight as possible. That's

3:02

like how I picture myself.

3:05

Versus in 2023, where

3:07

I got them ooey gooey Tom Brady muscles,

3:10

you know what I mean, where I feel like I'm just barely

3:12

even like existing in

3:14

the world

3:15

that you know it. I'm just sort of floating

3:17

through space and time,

3:19

enjoying every moment of it. Much

3:22

different experience, but it started

3:25

with getting a much deeper understanding

3:28

of who I was.

3:30

And I never thought about it. It

3:32

was never something I ever considered. No one

3:35

had ever mentioned it to me. And

3:38

the great Chris Smith from Arrive Consulting who

3:41

I had hired at the time to help me begin

3:43

to develop the vision for the machine and everything

3:45

that I needed to do felt that

3:48

it was really important in taking this innovative

3:51

personality test called Insights Discovery,

3:55

which essentially gives you a much deeper

3:57

look into

3:58

who you are and...

5:57

like

6:01

we know exactly who we are and keep running

6:03

into the same problems thinking

6:05

if some outside force or if

6:08

it just becomes successful or this happens

6:10

or that happens that I

6:12

won't feel that way anymore when the fact

6:15

is just who you are and how you're

6:17

designed does not fit

6:20

with the way you've designed your

6:22

strategy. And

6:24

you know the very first

6:26

thing when the insights profile

6:28

kicks off and it look insights discovery

6:31

is so hardcore it's like when

6:34

you read it for the first time it feels

6:36

like somebody followed you for a year

6:39

and they're just calling you Rob and Rob

6:41

does this and Rob does that it's like

6:43

okay you know me and

6:46

I didn't even you're right I am like that I didn't

6:48

realize that but here's the other thing

6:50

about it too is it also will validate

6:54

the good things about you

6:56

you know it's it's not all about just like getting

6:58

the assessment and being like oh I oh

7:00

I didn't realize that was my problem it's

7:03

not about that it's it's about understanding

7:05

and giving you the validation

7:08

on the stuff that you are strong at your

7:10

strengths like the way that you actually

7:12

are and you can connect it back to the

7:15

things that work best for you and you'll

7:17

see that like okay that makes a ton of sense

7:20

I need to do more of that oh and I understand

7:22

that weakness like that is me I need to

7:24

stop doing that

7:26

let me share with you a couple of these you know

7:28

this starts off with you know Rob likes to

7:30

make things happen and drive everything around

7:32

him he may in

7:34

reality be less competent at

7:37

a specific task than his confident

7:39

style indicates

7:41

just get me right across the face right out the gate

7:44

hit me right across the face

7:47

right out the gate because it's man

7:49

I'm like God that's so true like I

7:51

will

7:52

you know I'll step into a situation

7:55

and speak confidently about something

7:57

I sort of know just

8:00

in an effort to keep the whole thing moving and keep

8:02

the vision pushing, you know, and, and

8:04

for me, that was something

8:07

that I

8:08

almost knew I was doing subconscious,

8:11

but having it be read back to me of like,

8:13

this is what you do. It's like, Oh, man, that

8:15

is true. I need to be more thoughtful

8:17

of it. And it just brings the awareness

8:19

of like, hey, don't be so

8:22

confident in the things that you

8:24

don't fully understand. You need to lean on

8:26

and have people around you that

8:28

can help you develop the confidence

8:31

through clarity and understanding rather

8:33

than just continually pushing your idea forward

8:35

based off of speculative

8:37

understanding and confidence

8:38

that you have. It just, it

8:41

shifted me in an instant of

8:43

something that I needed to

8:45

apply. It says he feels constantly

8:47

drawn to beginning many different projects,

8:50

yet failing to complete them. He

8:52

allows his energies, inspirations

8:54

and insights to become

8:57

dissipated. He has a high energy

8:59

is always striking in a forward direction.

9:02

He follows his impulsive impulses

9:05

moving strongly towards his goal. He

9:08

prefers

9:08

to deal with a variety

9:11

of situations, people and events

9:13

all at the same time. And again, that's

9:15

really validating like,

9:18

man, I do, I do all of these different

9:20

things. And so instead

9:22

of me, because what was I struggling with back

9:25

then was like, am I doing too much? Oh,

9:27

I'm doing too much. And it wasn't

9:30

like that I was necessarily doing

9:32

too much. I needed them to

9:34

be more organized and be

9:36

more cohesive so that

9:38

they were all serving a larger purpose.

9:41

But I still got to fulfill that need

9:44

to constantly be trying

9:46

new things and having a handful of different things

9:48

going at the whole time. And when I shifted

9:51

the positioning of everything

9:53

I

9:54

I'm doing to like, how is this affecting

9:57

my overall happiness

9:59

and life?

11:58

And

12:01

it's really now the first time

12:03

that you're reading the truth about yourself.

12:06

And the truth about yourself

12:08

is so hard to see when

12:11

it's mixed between all these desires

12:14

and wants and needs and lack

12:16

of clarity and complete understanding

12:18

of what you're doing or why you're doing it where you're just

12:20

trying to make something

12:22

work, hoping that it presents itself

12:24

to you. And then it all settles down

12:27

and gets clear like it's that that

12:29

way of of not understanding

12:32

yourself and no one you know is going to be able

12:34

to say that about you.

12:36

Tell me about me. Good friend,

12:38

best friend, girlfriend, wife,

12:41

mother, father, because you know where they're going. Going

12:44

straight to your weaknesses. You know what

12:46

I'm saying? Look, go

12:48

out and take 20 personality

12:51

tests, any type of test that there are

12:53

to give you feedback about who

12:55

you are before you ever ask somebody

12:58

close to you.

12:59

Because all they're going to do is

13:01

take the opportunity to hit

13:03

you with all the things that they think you're

13:05

bad at. That's it. You

13:07

know what I mean? And then they'll hit you with one solid

13:10

good one. And you're a good person. You're a good

13:12

person.

13:14

Don't rely on friends, family

13:16

or even anybody close to you to

13:19

give you insight into

13:21

who you are. Take the time, effort,

13:23

and energy to take

13:25

a bunch of different types of these tests

13:28

just to be able to make that

13:30

assessment yourself. Get

13:32

the information. Understand what connects

13:34

with you and what you can do

13:37

to apply it and make yourself better.

13:40

You know, it goes on to say he's an enthusiastic

13:43

innovator who is dynamic, assertive,

13:45

and interested in success and the

13:47

success and the status that it can bring.

13:50

He prefers to improvise on the spot

13:53

and get started right away instead of preparing

13:56

and planning ahead. He values

13:58

inspiration above all else.

13:59

and constantly strives to turn his

14:02

original ideas into reality. A

14:04

reality that may not seem real

14:07

for others. And

14:09

when you hear that, you think, well,

14:11

that's Rob. That's why he's been

14:13

able to do all these different things and

14:17

been able to push through all these different projects.

14:19

And when you think about even he prefers to improvise,

14:22

it's why I freestyle this show. It's

14:25

why I freestyle ridiculousness. It's

14:28

why I work really well

14:30

when I have a sound structure because

14:32

I can improvise inside a great structure,

14:36

but still have trouble putting in the

14:38

time and energy on the planning side

14:40

to make it easier and trust

14:42

in my ability to go out and just

14:45

give it all I got and get close. And

14:48

you see all of that, and

14:50

you understand all of that. And

14:54

when you think about his inspiration

14:56

above all else and strives

14:59

to turn these ideas into reality, it's

15:02

making so much sense to

15:05

who I am and what I do and why I've been

15:08

able to have the success

15:10

that I've had. But when you read,

15:13

which may not seem real to others,

15:16

is where I've had to slow down

15:18

again and get the insight of like,

15:20

man, you've got to be able

15:22

to articulate what is

15:24

in your mind and the reality you

15:26

see in the future in a way

15:28

that others that you need to actually

15:31

help get you there understand it.

15:33

You can't just keep running

15:36

over people and just say, no, just trust

15:38

me. This is what it looks like. This is how it is. I

15:40

had to stop continuously

15:43

just trying to give

15:45

my vague vision to someone that,

15:48

to me, that was incredibly clear and

15:51

then assume that they understand it. And

15:53

if they don't, just push forward

15:56

and hope that they figure it out along the way

15:58

or expect them to figure it out.

15:59

along the way. And again, just

16:03

these insights that just shaped

16:06

how I communicated and how I thought about

16:09

myself as it related to

16:11

the stuff that I wanted to do and achieve,

16:13

what was hindering me, what were the positive

16:15

sides, what was slowing

16:17

me down or potentially stopping me,

16:19

just in an effort to

16:21

understand me better, to

16:23

communicate better, to

16:26

ultimately achieve what

16:28

I had a vision for in the first place.

16:32

Another thing that

16:35

was said in that insights, one is he's

16:37

a smooth talking persuader. And

16:41

that I will argue both sides

16:44

based off of what outcome I

16:46

want. I can have a strong opinion on two

16:48

different sides. And that one hit me like a ton of bricks

16:51

because it's like, man, sometimes I will

16:53

just argue the other side just to argue the other side.

16:56

And it's like, I remember thinking to myself like,

16:58

man, that is like literally the worst trait.

17:00

That's your worst trait. Because then

17:02

like now, even though you, someone's

17:05

challenging you and you believe

17:07

in their, the way they've challenged

17:09

you in the idea, you'll argue

17:11

super intently, dynamically

17:14

and articulately against it. And even

17:16

though you know their direction was really even

17:18

where you want to go, you convince them that's

17:20

the wrong direction because you have the ability to argue

17:23

the other side because you're you

17:25

just don't feel like saying yes

17:28

to them.

17:29

What an odd, terrible

17:31

trait to have. I basically

17:33

have had to just like learn to completely

17:36

stop that. And I have over

17:38

the years where it's just an occasionally

17:40

it'll slip back in, you know, I think

17:44

about like,

17:46

when it's a gray area where I could go

17:48

either way, I will then argue

17:50

against the other side in an

17:53

effort to try to understand what direction

17:55

I do want to go.

17:57

But you know, 10 years ago, I would

17:59

just do it to do it. do it. You know,

18:01

just do it to be like, well, no, you

18:03

could actually do this. And

18:06

it says, sometimes

18:09

he is so intent on his own plans

18:11

that he does not stop to

18:13

listen to what others have to say. With

18:16

his boldness and abundant energy,

18:19

he may get the impression that

18:21

the task itself is significantly more important

18:24

than the people involved. And it and

18:26

again, it's

18:28

just a sentence and an assessment.

18:32

And it just changed me like

18:34

reading all of that together was like, man,

18:36

it was just saying like, hey, validating

18:40

my entrepreneurialism, my ambition,

18:42

my vision, my ability to see further

18:44

into the future, all of these things that that

18:47

are validating to the type of

18:49

person that I was. But

18:52

then the blind spot

18:54

was how being like that can actually

18:57

affect all of the people around you

18:59

that you need to realize

19:02

the vision, you know, and and again, I

19:04

just got better and better at understanding

19:09

those things, hearing those things when

19:11

I was doing them. And in

19:13

over time, doing them less and less

19:16

knowing that that is sort of my natural

19:18

flow. Right. And when

19:20

you get hit with Rob's strengths,

19:22

what's Rob's strengths, motivates

19:25

others to quote, achieve the

19:27

impossible, right? Strong worth

19:29

it work ethic, enjoys a challenge

19:32

sees innovation as a necessity,

19:34

brave,

19:34

daring, bold, swift,

19:38

agile, creative, future

19:40

oriented, visionary, original,

19:43

inventive thinker, highly

19:45

resourceful, excellent communication

19:47

and presentation skills.

19:51

Feeling good. I'm feeling good about myself,

19:53

feeling good about myself. Now it's it's validating

19:57

like the things that I felt about

19:59

myself because

19:59

what do you as

20:02

an ambitious, hardworking, successful

20:04

person, you spend so much time

20:10

growing confidence and building belief

20:12

in yourself that these type of things

20:14

become part of who you are and it's

20:17

validating. But when you

20:19

look at Rob's weaknesses,

20:22

he takes leaps into the unknown

20:24

and may ask others to take these leaps

20:27

into the unknown without explanation.

20:29

As difficulty delegating, likes

20:32

to do it himself, takes too many

20:34

unjustified risks, dislikes

20:37

and avoids routine tasks, loses

20:40

interest when the initial challenge

20:42

is gone, protects his ego against

20:45

all comers, rocks the boat

20:47

by challenging convention just for

20:49

the sake of it, may not dot

20:52

all

20:52

the I's and cross the T's, becomes

20:55

impatient with routine and repetition

20:58

and makes decisions hastily.

21:02

And I know to everybody is

21:04

like, well, that's not you. You're the systems

21:07

guy. You're the automate design,

21:09

automate, optimize guy. This can't

21:11

be you. And I'm telling

21:14

you

21:15

that reading those weaknesses

21:18

is what drove me into the discovery

21:21

of like how, hey, like

21:23

I need to gamify

21:26

routine. I need to turn

21:28

it into a more systematic

21:31

approach and tie it to a purpose in order

21:33

for me to do it. Because the reason

21:35

I struggled with all of those things and,

21:38

you know, the reason that I was constantly taking

21:40

leaps into the unknown and

21:43

trying to do everything myself and,

21:45

you know, constantly taking unjustified

21:48

risks. That's why I had to completely

21:50

design the machine method

21:53

and my process

21:55

for building companies. Otherwise, I'd just

21:57

get excited by

21:57

an idea. Let's just do it. And I would.

22:00

Like end up, you know having struggles

22:03

or it not working and then be like, oh, why did that

22:05

happen? Like oh, I shouldn't have put all that money.

22:07

It was just constantly that so

22:09

I had to build the system That

22:11

protected me from me

22:13

and then I ultimately had to build

22:16

the life system the same way that Protected

22:19

me from this sort of natural

22:21

way of being that where my weakness is

22:24

You know that that's really what led

22:27

to me Understanding what are

22:29

all the things that you need to build to

22:31

support and and and help

22:33

defend yourself against your natural weaknesses

22:36

and and then lean in and

22:38

amplify your strengths, right and and

22:43

It's the life that I have today

22:46

is because of this assessment

22:50

because I It was the first

22:52

time that I really really began

22:54

to understand Who

22:57

I was and what made me

22:59

up and what did I need to do?

23:02

to become the best version of myself

23:04

and that was figure out ways to Mitigate

23:07

the weaknesses and lean into

23:09

the strengths and and you

23:11

can't do that unless you

23:14

have some sort of you know data

23:16

point or Somebody or something

23:19

in the case of a

23:20

test like this to help

23:22

you see yourself from that position

23:24

and it will it will absolutely

23:27

and

23:27

Completely change your life and I just think

23:29

that you know throughout my life I

23:32

take as many as I can

23:34

on an ongoing basis and you're you're

23:37

just trying to create the awareness

23:40

So that you understand yourself

23:42

on a higher level to make a better

23:45

version of yourself, right? And

23:47

recently I took one house, you know, I was so curious

23:49

about how my mind worked Okay,

23:51

I can compartmentalize and I but

23:54

I still like it, you know move from

23:56

thing to thing to thing like, you know

23:58

Some things I'll procrastinate on some things

24:00

like I'll work on 20 things at once

24:02

like you know is there some

24:04

sort of test for my mind and I ended

24:07

up finding a test that's called

24:09

project evo which is what type of brain

24:13

type you have and you

24:15

know I ended up with what they call

24:18

a alchemist type

24:20

of brain and in this particular

24:24

like assessment test it told me discovering

24:27

instant interesting patterns across

24:29

multiple contexts you have the ability to

24:31

zoom out from specific

24:34

context you're in and see things at a high

24:36

level you can observe patterns

24:38

across multiple contexts where

24:40

others see limited ideas and thoughts in

24:42

common don't reduce yourself

24:45

to working exclusively in a

24:47

single narrow row

24:49

or field as this reduces your

24:51

ability to see patterns

24:54

and it was like man you know

24:57

it's so true to

25:00

exactly the way that I view

25:03

my everything and how I see

25:06

like you know how the machine

25:08

integrates into my life and how

25:11

the philosophy integrates into

25:13

my work and and my

25:15

life and and everything

25:17

and what does it look like in the future and how is

25:19

everything that I do integrate together

25:22

and creating a single sort of story all

25:24

of that way of thinking is allowing me

25:27

to even be in a position

25:29

to where I'm being

25:32

able to create this philosophy in the first

25:34

place right and it's it's

25:37

incredibly interesting because

25:39

what it also tells me is like hey like

25:43

you have to continually master

25:46

how to keep all of these

25:49

different things going on an ongoing basis

25:52

and make sure that they all serve a singular

25:55

purpose and know that you

25:57

can you have to limit how many

25:59

you take

25:59

on it once. You have to

26:02

understand that aspect of

26:04

yourself because that's where you're only going

26:06

to get caught up is when you end up

26:08

trying to have too many things and then you have

26:11

too many and now you're overwhelmed, you're

26:14

out of capacity as I talk about it. It's

26:16

just again giving me further insight

26:19

to what

26:21

in the way that I think and in

26:23

a lot that I've already understood about

26:26

myself but continuing to validate

26:28

it. It says your superpowers,

26:30

creative problem-solving, you see

26:33

nearly all problems you

26:36

face as interesting challenges. You

26:39

may view a challenge to automate them

26:42

or make them more fun so you have

26:44

time to focus on things that matter to you.

26:47

What? What? That,

26:51

you know,

26:52

it described exactly

26:54

the process that I went through

26:56

to develop even this entire concept

26:59

of continually to automate things to make

27:01

them more energy neutral and gamify them

27:03

to make them more interesting to you even though they

27:05

may be hard and difficult. You

27:08

know, it again

27:10

just validating this

27:12

continual evolution of

27:15

who I actually am and the way

27:18

that I think and of course the weakness

27:21

getting bored and distracted easily

27:24

when there's a lack of variety of pursuing

27:26

fresh ideas and

27:29

you probably have a hard time keeping

27:31

your hands out of all the pies because

27:34

everywhere you look you see possibilities

27:37

for something new and better. And

27:39

again it is like

27:43

every test that same

27:46

sort of theme keeps coming back and

27:48

it's undeniable and rather

27:51

than trying to change who

27:53

I am it's having the awareness

27:56

and understanding of who I am so

27:58

that I can now

27:59

apply, um, this

28:02

understanding of myself to, to protect

28:05

myself from myself

28:07

at the end of the day, it's just getting

28:09

the information and knowing what your weaknesses

28:12

are in creating systems and solutions

28:15

around allowing you to thrive and be the

28:17

best version of yourself and do the things

28:19

that you need to do a variety

28:22

of different things on an ongoing basis,

28:25

but build everything in a way

28:27

around that to make sure you don't end

28:29

up doing too many and

28:31

then lose focus or,

28:34

um, become overwhelmed and

28:36

not be able to do anything at

28:37

all. Right? Like it, it is

28:39

the value of these different assessments

28:42

that just is this deeper insight

28:45

that has allowed me to continue

28:47

to evolve.

28:48

And I really just wanted everybody

28:51

to hear,

28:52

to hear my view of them

28:54

a little bit more deeper rather than

28:56

I always kind of talk about how important it is, like

28:58

go out and do it. But I wanted

29:00

to give you context on

29:02

what I learned about myself and then how I applied

29:05

it because I really do think everybody

29:08

should go out and take is, is these

29:10

tests on an ongoing basis, just there,

29:13

you know, look for brain tests and personality

29:15

tests and work tests. Like all

29:17

of them are worth taking 15,

29:19

20 minutes to do. And then just

29:22

reading

29:22

through, uh, and

29:24

understanding yourself further to

29:26

continually, uh,

29:28

figure out ways to be

29:31

more efficient and better at strategizing

29:33

how to become the better version of yourself,

29:36

because that's all it's about.

29:37

That's all we're doing down here. Getting

29:40

better every day in

29:42

every way.

29:43

It's the machine way. Uh,

29:46

yeah, it's too far. It's too far. We don't have a machine

29:48

way. We don't have a machine way. Appreciate

29:51

you always, uh, being a part of

29:53

the show, listening to it, thankful for every single

29:56

one of you like and subscribe wherever you

29:58

listen to the show.

29:59

And you know what you gotta do, you gotta always

30:02

be looking out in the future. You always gotta

30:04

be strategizing. You always gotta be working.

30:07

Until next time, see ya, believe it, do it.