0:00

Energy is everything.

0:03

But understanding the structure of energy,

0:06

and even understanding what energy is, is

0:08

incredibly important. And today I want to

0:10

share with you my view of the

0:12

difference between high quality energy

0:15

and low quality energy, and

0:17

how ultimately your purpose,

0:20

your clarity, your belief, and

0:22

your knowledge will determine

0:24

the level of energy

0:27

that you have in your life.

0:33

Welcome to Build With Rob, it is

0:35

your boy Rob Dyrdek. And you know

0:37

what I love to talk about. Energy,

0:40

energy,

0:41

you can feel it in my

0:43

soul, it radiates out of me, and I

0:45

am someone that lives in a very

0:48

high quality energy

0:50

life. You know, I always

0:52

preach about how important energy is as

0:54

a whole, and for

0:57

me it was something that

0:59

I always felt but didn't fully understand

1:02

until 2015. You

1:04

know, it's like when I really started looking

1:06

at my whole life through

1:08

this lens of like, almost like

1:12

uncertainty, and what am

1:14

I even doing, and where am

1:16

I even going, who am I, what

1:20

are the things that I even want to become, what

1:22

do I even know about myself, like

1:25

when you hear me say it like that, we

1:27

talk a lot about how in 2015 I

1:30

was on a journey to discover everything

1:32

about myself, and

1:34

really what type of life did I want,

1:37

and then creating an entire vision

1:40

for my whole life and business, and how

1:42

did everything integrate together, that

1:45

was forced out of this idea

1:48

that, you know, I was just felt

1:50

so lost,

1:52

right? And when you hear me say

1:54

that, it's like, well, you were searching for

1:56

purpose, you needed clarity, you

1:58

know,

1:59

You needed a deeper understanding

2:02

and ultimately belief in like where you

2:04

were headed. That's why I've kind of landed

2:06

on like these core

2:10

sort of known things that you know you need

2:12

in life, purpose, clarity, belief,

2:15

and knowledge, but they're actually

2:17

connected to your energy

2:19

in such a major way. Back

2:22

in 2015, when then I began

2:24

to look at my life as a whole and began

2:26

to design it through that lens

2:29

like, okay, what gives me

2:32

energy? What about my life design

2:35

draws energy from me? Okay, well I'm

2:37

a business guy, but I don't understand the financial

2:40

side of business like, oh, that

2:42

would really pull energy out of me, but creative

2:45

side, building and creating companies,

2:47

oh, that drives up that energy at a really

2:50

high level. Getting

2:52

super focused on knowing why I was

2:54

doing a single project and getting

2:56

clear on how to execute it, man,

2:59

super high energy when I would like

3:01

just start something and not know exactly

3:03

where it was heading, like man, that's that

3:05

high and low would pull me out of it.

3:08

Then some days I thought everything that I was doing

3:11

was working and believed in it. Some days

3:13

it felt like none of it made sense and I didn't

3:16

believe, I wasn't even sure if it was ever going

3:18

to be a reality and boom, suck

3:20

the life right out of me. In

3:23

this sort of

3:25

process that I went through, I began

3:28

to see my life through the lens of energy

3:32

and through sort of those core pillars

3:34

that are big forces in energy

3:37

on a day-to-day basis as

3:39

it relates to who you are and

3:42

what you want to become. Then designing

3:44

your life around energy is

3:47

what changed my life forever. When

3:49

I finally looked at every day, every

3:52

week, every month, every year through the

3:54

lens of what am I doing

3:56

and how does it make me feel, like

3:59

what type of energy?

3:59

Do I feel with that person? What

4:02

type of energy do I feel in

4:04

that activity that that began?

4:07

The journey of really beginning

4:09

to build the life that I live today

4:11

and it is the reason I Spend

4:14

most every single day going from

4:17

thing to thing to thing That gives

4:19

me energy and that gives me a higher

4:21

quality energy and when something Occurs

4:24

that brings that energy down then

4:26

I I make the adjustment To

4:29

avoid that happening in the future right

4:31

and you know

4:33

When you think about each of those

4:35

that's you know purpose clarity belief

4:37

and knowledge Let's think about

4:39

knowledge. You know like when you really

4:42

understand Something and

4:45

really know what it is and know how to do

4:47

it know how to use it boy that that's

4:50

easy for you It's something you enjoy

4:53

it draws that energy up. It's much

4:55

higher versus when you don't understand

4:57

something at all

4:59

It takes all this effort

5:01

and and it makes you you know dare

5:03

I say feel dumb

5:05

feel dumb and when you feel dumb guess what

5:07

that energy level whoo low quality

5:10

and And that's the power

5:12

of knowledge. It's beyond just

5:14

like you know Understanding

5:17

exactly what you're doing, but it has a

5:19

direct correlation To

5:21

how you actually feel about what you're

5:24

doing and the more you understand

5:26

something The easier it is for you

5:28

to do the higher level of energy

5:30

that it's going to create and it's it's

5:32

so often You know that we

5:35

don't

5:35

even account The way that

5:37

we feel based off of how well we know

5:39

something and how it's actually

5:42

affecting our energy Based

5:44

off of the knowledge and understanding that that

5:46

we actually have about it and to me it was

5:49

you know I think when you think about

5:51

working out and You

5:53

know when you first go to work out like it's

5:55

like you don't even know what you're doing You're not even sure what to do

5:58

you like this is even working like

5:59

Somebody's got to help you. You got to learn from a friend.

6:02

Like you just kind of trial and error. Like

6:04

you don't even know what it is. It's like

6:06

working out in the beginning is not, does

6:09

not all of a sudden give you fulfillment

6:11

and energy and make you feel like you're

6:13

making progress to a healthier version. It's

6:15

just the struggle. And then when you

6:17

think about doing it, you don't get excited

6:20

and like, man, I can't wait to do that. Like

6:22

in, and believe in its long-term effect.

6:25

You're like, you're just trying to force yourself to

6:28

get to the gym.

6:29

And until you

6:31

really learn a workout that

6:33

works for you, and now you get there and know exactly

6:35

what you're going to do, and you're going to stretch first and

6:38

then do weights first, and then do cardio, whatever

6:40

your rhythm is now that you've created.

6:42

And now you've learned and completely

6:45

understood what it means to create

6:47

a workout that you understand.

6:49

And now you can enjoy it. Now,

6:51

now you, you know, it may not

6:53

be your favorite thing, but it's no longer

6:56

pulling energy from you because

6:58

you know exactly what you're going to do when

7:00

you get

7:01

there and that you're

7:03

now compounding your health in a

7:05

way that's helping all aspects

7:08

of your life. But it took

7:10

you the process to eventually learn

7:12

that in the first place. When

7:14

I think about clarity,

7:16

think

7:18

how important clarity is. Think about

7:21

how important clarity is. You

7:23

know the word clarity. You

7:25

know how essential the word clarity

7:27

is. The clearer you are

7:30

about something, the

7:32

more intent you can put behind it, the

7:35

more you know where

7:37

you are going and why you are going there,

7:40

it is so much easier

7:42

to push towards that clarity.

7:45

You know, I like to say that I, you

7:47

know, like relentlessly seek clarity

7:50

in all aspects of my life because

7:52

clarity itself gives you this extraordinary

7:55

energy. When you can look out into the future and

7:57

it's clear exactly where you want to go

7:59

want to do, like, man,

8:02

that energizes you in the

8:04

realest way. And that drives that energy

8:07

up to a much higher level versus

8:10

vagueness. Man,

8:12

when you don't know and you're unsure

8:15

of like, you know, what you want

8:17

to do in the future or where you're going, man,

8:20

it's literally dead energy,

8:22

because you can't even like get motivated

8:24

from it. You can't find

8:27

any momentum

8:29

to try to push towards anything because

8:31

you're unsure of where you

8:33

want to go. And to me, it's

8:35

like that is where you are just in the sluggish,

8:38

low energy, when you're kind

8:41

of pushing forward into the future, but you're

8:43

not clear on where you're

8:45

going, you know, and people

8:47

underestimate,

8:49

you know, how,

8:51

you know, important clarity is

8:53

from an energy standpoint. Nobody

8:55

ever thinks about the idea of, you

8:58

know, the clearer you are, the higher energy

9:01

you're going to feel about

9:03

what you're doing and why you're doing it, you know,

9:05

it's, it's that's this incredibly

9:07

important thing. But everybody

9:10

knows when they don't know what they're doing

9:12

or where they're going, or not clear on what the future

9:14

holds, that I don't even even

9:17

when I say it to you, you feel that energy

9:19

like, oh, it goes low, you

9:21

know, versus like, man, I know exactly

9:23

the plan that I have for the next five

9:25

years and everything that I want to do over

9:28

the next couple years to get to there. It's

9:30

like, you know, it's like

9:32

I almost am turning into what

9:34

I'd like to consider like a clarity Sherpa.

9:37

Like I will speak to different

9:40

friends and try to like, hear

9:42

out sort of everything that they're working on

9:44

to push through the clutter so that I

9:46

can define for them exactly

9:48

the three things that they need

9:51

to do and focus on in

9:53

order to achieve the

9:56

life that they want or you know, the vision

9:58

in their business.

9:59

that with a lot of friends. And it's really exciting

10:02

for me, because like, it's like

10:04

this great unlock. And when you get that absolute

10:07

clear pinpoint direction

10:10

for somebody to go, then their energy is

10:12

through the roof. And they already feel

10:14

like, okay, I'm ready to go. Let's go do

10:16

it versus

10:18

the beginning of that conversation

10:20

where they're, oh, I might do this. I could do

10:22

this. Oh, I might do this. Like that

10:25

is low energy and even hard

10:28

for me in the beginning of those conversations

10:31

of even trying to help guide somebody

10:33

to clarity, because I feel scattered the

10:35

way that they even share sort

10:38

of where they're at, you know? And then by the end

10:40

of that conversation, when we both are like,

10:42

I'm fired up as if I'm about to go and build

10:45

the company for them, just because I locked

10:47

in on like, here are the three things you got to focus.

10:49

I'm like, man, this is really, this is really going to

10:52

happen for these guys. And then they're like, yeah, let's

10:54

go. I can't say that they

10:56

always leave those clarity sherpa sessions

10:58

and they end up, you know, executing,

11:01

you know, a lot of times I sell the vision, I

11:03

make the vision clear, and then it slowly

11:05

fades for them by the time they get to execution

11:07

time. But again, it's

11:10

how important clarity

11:13

can just be as a whole,

11:15

you know, and driving up energy.

11:18

And

11:18

in the next one is belief,

11:20

man, think about like how important

11:23

belief is to you energetically,

11:26

you know, when you really believe

11:28

something's going to happen, like,

11:31

man, you

11:34

feel this different level of

11:36

energy, you're more motivated, you're ready to

11:39

push it on, you can work all

11:41

day on the much more harder

11:44

different aspects of whatever you're hoping

11:46

to achieve. If you continue to believe

11:49

that you're making the progress, and

11:52

it's going to happen versus like, man, when

11:54

that doubt sets in,

11:57

you know, when that doubt sets in, if you doubt,

11:59

imagine, imagine, you know,

11:59

Imagine this,

12:01

if you are working on a project and

12:03

you absolutely believe in

12:06

the plan that you've created and the strategy

12:08

that you've created, and then you're making progress

12:11

towards realizing

12:13

the plan and the strategy, man, that

12:15

belief is rich, the energy is

12:17

high. That is high quality

12:19

energy all the time you put

12:21

into working on that versus

12:24

creating a vague plan that

12:26

you're not even sure what you're exactly working on

12:29

each day. It's not entirely clear. And

12:31

then now you're sitting there doubting

12:33

even what you've created. Then you're

12:36

not making progress, but now you're just sitting

12:38

there in this like low energy

12:40

sludge.

12:42

That is what happens when you

12:44

don't put the time in to understand

12:47

and build a strategy or a plan that you

12:49

believe in and then continue to build belief,

12:53

but you allow it to be unclear

12:56

and sit in this place where you begin

12:58

to doubt, man. When you begin to doubt,

13:00

the mind begins to wonder, dwell

13:02

into the past, the mistakes you made, worry

13:04

about in the future. And then that

13:07

energy is low. It's

13:08

just low. And

13:12

that is the cornerstone

13:15

of anything that you

13:17

are ever, ever going to do. You

13:21

have to believe it. You have to believe

13:23

it and you have to be in a continual state of

13:25

reinforcing that belief that you're going to

13:27

actually do it. And when you do, then

13:30

you're living in that energetic state versus

13:34

like being unclear and then getting to the

13:36

point where it no longer makes that, man, now you're

13:38

living in doubt, man. You already know it.

13:40

You can feel

13:43

it when I say it. I can feel it when I

13:45

say it on the things that

13:47

I really believe are

13:49

going to happen and become a reality.

13:52

There's so much energy. And when I say

13:54

it versus when there's

13:57

things that I'm unsure of or

13:59

you are not

13:59

sure are going to happen, but you keep

14:02

working on them. It's

14:05

low, low quality energy,

14:08

you know, like, and that is

14:10

just again, an example

14:14

of just, you know, how they sit

14:16

on both sides and and

14:18

how if you can focus on

14:21

on combining each

14:24

of these as it relates to, you know,

14:27

getting clear and having

14:29

a deep understanding and then creating

14:32

the right strategy that continues to build

14:34

belief in in what

14:36

you're doing. These all begin

14:38

to work together to create

14:41

that

14:42

higher quality of energy, right?

14:44

Because keep in mind, the higher the energy, and

14:47

the more consistent, the happier you

14:49

are.

14:50

That's just the reality of of

14:53

how important energy is as a

14:55

whole, you know, and, and then when

14:58

you look at the big, big, big

15:00

dog, it is purpose. You

15:03

know, it is it is purpose, like,

15:06

why are you doing

15:08

it? You know, how is it

15:11

leading to your, you

15:13

know, bigger vision for what you're hoping

15:15

to accomplish? Because when you are doing something

15:19

with complete and total purpose, that's

15:22

where where the energy is

15:24

at the highest versus when you're

15:26

doing things are meaningless to

15:29

what you're hoping to accomplish as a whole.

15:32

Man, that energy is really low.

15:34

Because it's just like when it's purpose driven,

15:37

man, you you know exactly

15:39

why you're doing it, it serves the

15:41

the greater mission of leading

15:44

you to a better version of your life or

15:46

a more evolved version of your life versus

15:48

doing things that

15:51

are meaningless both to you and to

15:55

your overall vision of of what

15:57

you want to become suck just low

15:59

low. energy. And so when

16:01

you think about the more if you do more things

16:04

in life that are that

16:06

are behind your purpose and defining

16:08

your purpose and why you're doing everything

16:11

in driving that energy up and

16:14

reduce the amount of things that

16:16

end up being meaningless

16:19

that are just much lower energy

16:21

you can see by by those alone

16:26

like what those two

16:29

do when I say them you know you can just

16:31

hear the energy in the way

16:34

that I say them and again

16:36

when you start thinking about how all

16:39

of these

16:40

like connect together and all

16:43

of these have meaning together you can

16:45

begin to see how my life really

16:48

really changed in 2015 when I decided like

16:53

my purpose was going to be I'm going

16:56

to you know not continually

16:58

try to chase the next big

17:01

idea that was going to be the one that made

17:03

me happy like my true purpose

17:05

is I'm going to the create

17:07

a life in in

17:10

a life and business design into

17:12

one and build a what is harmony

17:15

to me and then get better and better

17:17

at living a harmonious balanced life

17:20

like living a high-quality

17:22

balanced life became

17:25

my purpose

17:27

right then then I had to you

17:29

know seek the clarity on like okay

17:32

what is that well I know

17:34

that like I want to spend

17:36

this much time on my health I want to spend

17:39

this much time with my wife and

17:41

friends and this is the time I'd

17:43

like to work okay now you

17:45

have clarity on how you're going to spend all of

17:47

your time then you decided

17:50

like okay I'm going to create a business

17:52

that creates businesses and

17:55

I'm going to create a system because

17:58

I understand that I don't want to operate all the time

17:59

of them. I really enjoyed the creative

18:02

process. It reframed

18:04

my purpose for TV in my life. Now

18:07

look at TV as this backbone

18:09

of financing the future vision

18:12

for your life and use that

18:14

capital to now go into this clear

18:16

vision that you have for creating companies.

18:19

And then in order to do

18:21

that, it was so clear to me all the things

18:24

that I needed to learn. I needed to learn

18:27

about the financial side of business. I

18:29

needed

18:29

to learn the operational side. I

18:32

understood the brand and marketing side. I

18:34

had to develop

18:35

all of that knowledge because those were my

18:37

blind spots if I wanted to

18:40

achieve the vision

18:42

that I had and the clarity that I had of

18:44

building and selling companies all

18:47

the way through. And as

18:49

I did it,

18:51

as I began to do it, then

18:54

I began to build the belief that

18:57

it was possible

18:58

with the plan and the strategy and putting

19:00

all of that together. I'm like, wow, this is

19:03

really it. But as I

19:05

really began to grow into

19:07

it and have the defined purpose

19:10

and have the clear future

19:12

outcome and then develop the strategy

19:14

and then create

19:17

all the knowledge and learn everything that I

19:19

needed to actually become that,

19:22

man, all of those things

19:24

form together. And then boom,

19:26

man, that is became

19:28

the foundation for

19:31

this high quality energy

19:33

life that I got better and better

19:35

at living and then assessed everything

19:38

as it began to grow. And I began to evolve

19:40

and learn more of like making the adjustments

19:43

based off of how many things are

19:45

in your life that are

19:47

creating low quality energy versus

19:50

the things that are driving that

19:52

high

19:53

quality energy and just optimized

19:56

the whole overtime to

19:58

get myself to there.

19:59

You know, I just say, you

20:02

know, to everybody who's, who's continuously

20:04

in this, like, you know, looking at

20:06

how do you, uh, get more clear

20:09

and find your purpose and build belief and

20:11

understand more about what you're

20:13

doing and where you're hoping to go, you got to look

20:15

at it through the lens of

20:18

energy. Like if you're,

20:21

if you don't have your purpose well thought

20:23

out and you're going to have a much

20:25

lower energy and keep thinking about it

20:28

until that energy pops, you know, keep

20:31

working on what

20:32

you want the future to become until

20:34

you feel the energy and that clarity and,

20:36

and, and knowing where you want to go.

20:39

Keep working on your

20:41

plan and your strategy until

20:43

you create the belief

20:45

within you and, and continuously,

20:49

um, keep learning

20:51

the things that you need to learn

20:53

about yourself and your world until

20:55

you feel that that higher

20:57

energy, um, is

21:00

going to be what combines

21:02

together, uh,

21:04

to take you to the level

21:06

that you want to reach and get to that state

21:09

of perpetually optimizing into

21:12

your limitless potential. Cause that is

21:14

what you were all capable of. Uh,

21:16

cause if I did it, I know all you can

21:19

do it and you, and you know what it is. You got to

21:21

just keep looking into that future.

21:24

Always be strategic, always put

21:26

in that work to make it happen. Till next

21:28

time, see it, believe it, do it.