0:00

what

0:00

type of reality are you even

0:02

live in what type of reality

0:04

are you living are you living

0:07

a proactive reality where

0:09

you're continually problem solving

0:11

and looking at all the different ways that

0:13

you could manipulate guide or

0:15

push your reality that you

0:17

want in your favor or

0:19

are you living a reactive

0:22

reality where you just continually

0:26

allow what is going to happen happen

0:28

it is what it is what can i do

0:30

i don't have any control over any of this

0:33

just ping pong paying pong

0:36

get knocked from one thing to the next

0:38

that and they're complaining all sad

0:40

that nothing's changing walk and tell

0:42

you right now if you

0:44

live in a reactive reality you

0:46

need to stop because if you really

0:49

want to live the life of your dreams

0:51

you have got to start living

0:54

a proactive reality

1:03

program

1:03

to bill with rob let

1:05

me take you back to nineteen eighty six

1:08

when little robbie was just how

1:10

nervous shaken poland

1:12

the phone book open looking for

1:14

the name of the local skate shop all

1:17

their it is that s's surface

1:20

higher i

1:21

don't know what i'm gonna do but how i know they got

1:23

a ramp and i want to skate it okay

1:25

my parents already said no okay

1:28

we're not going to pay for you to skate a ramp

1:30

it i've just a what what should i do should

1:32

i just

1:33

not to that just but i want to skate

1:35

this rare but how can i do it should i even

1:37

to okay well i guess look i'm

1:39

just gonna call i'm just gonna call their

1:41

it is five

1:42

one three to four four

1:44

nine six nine six bling

1:48

bling bling

1:51

the law hey

1:53

how are you syrup the hey hey hey

1:55

hey how are you this is rob

1:57

money robby robin dirac

1:59

And I just, I really, would

2:02

you be open, like, if I got 10 people

2:05

to come to the skate shop and pay to

2:07

skate the ramp, would it

2:09

be okay if I got 10 people if I skated for

2:11

free?

2:13

What? Oh,

2:16

um, if I got people to come and

2:18

pay, what are you saying? You

2:20

would, if you get people to come and pay,

2:22

like, 10 people, man,

2:26

look, this is, nobody's ever called here

2:29

trying to sell us on, like, getting people

2:32

to pay, like, so that they could skate

2:34

for free. Look, what's your name again? It's

2:36

Robbie. Robbie Dyrdek. Why

2:39

don't you come on down here and you can just skate?

2:42

And boy, man, hung up the

2:44

phone, closed the yellow pages.

2:46

I don't, I don't really know what transpired

2:48

from that point forward, but next

2:50

thing you know, you know, Gene

2:53

had me in the Price Brothers company

2:55

van. He's sitting shotgun, you

2:58

know what I mean, and drove me down

3:00

to the skate shop where they had a mini ramp in

3:02

the back and they introduced me as,

3:05

hey, this is Robbie. And he just

3:07

called and said you would let him skate

3:09

for free. They're like, oh yeah, go ahead. And

3:12

what did little Robbie do? He

3:15

went back there and dropped hammers.

3:18

Little Robbie was back there doing backside bonelesses

3:20

and hand plants and Smith grinds.

3:23

And they're like, what? Like,

3:25

you've never, have you ever skated a ramp? And it was

3:28

like, no, I never, I never skated a ramp.

3:30

They're like, this is, if this is the first time you have

3:32

ever skated a ramp, this is insane.

3:35

Like, you know, if you're

3:38

open to it, we would like to invite

3:40

you to skate here all the time because

3:43

you've got a lot of potential. And I just remember

3:45

thinking to myself, what,

3:46

what does that mean? Was it like a skate word?

3:49

Is potential a skate word? You

3:52

know, telling, telling little Robbie

3:55

that like, hey, here's, here's your opportunity,

3:57

right? Like, and what happened?

4:00

it.

4:00

I began to go there every day because

4:03

where my father worked was right down the street

4:05

in downtown at a Price

4:07

Brothers selling suits and he

4:09

would take me in the van, drop

4:11

me off at the skate park, the

4:14

skate shop at the ramp and I would skate every single

4:17

day. And what happened? I

4:19

began to get recognized, build relationships. Next

4:21

thing you know, I accelerated,

4:24

felt validated, built confidence

4:27

and you know,

4:29

to the chagrin of Patty, I'm quitting

4:31

high school at 16 to turn pro. I'm

4:33

quitting high school to turn pro at 16

4:36

years old and I'm off to Europe for

4:38

the for the world championships, right? And

4:41

would have that ever have happened if

4:43

I wouldn't have not

4:46

taken no for an answer when my

4:48

parents said we're not going to pay to skate in that

4:50

ramp? And I began to

4:52

explore some aspect in

4:55

some way to make a decision

4:58

on what could I do to change

5:01

my circumstance in this form of reality.

5:04

And it set into a chain reaction

5:07

that led my life into a completely

5:10

different trajectory. And I

5:12

say this as an example,

5:14

as it's one of the

5:17

first times that I remember

5:19

using it, but I would go on

5:21

to use it on an ongoing basis

5:25

in every aspect of my life. And

5:27

I still do to this

5:29

day. I

5:30

mean, I just refuse

5:33

to just allow things

5:35

to be what they will be. If I still

5:37

have some sort of way to shift

5:40

it, to push reality in a different

5:42

direction, I still to this

5:44

day do everything that I can to try

5:47

to to guide the

5:50

reality that I want by

5:52

any means necessary. And it requires you

5:54

to be creative. You have to look at your entire

5:57

existence as this beautiful continuous.

5:59

creative problem that

6:02

you have to constantly be

6:04

looking at different ways that

6:07

you can find solutions to

6:09

guide you towards a better higher probable

6:11

future that you would like to experience.

6:14

You know, think about that. It's all

6:16

the things that you want to achieve, all

6:19

the things that you want to do big and small.

6:22

You understand there's multiple pathways

6:24

to ever do it and you have

6:26

to continually look at it and

6:28

assess it for what are the things that you can

6:31

do to step in and

6:33

change, you know,

6:36

what the reality of the situation is and

6:38

you can do that. But

6:40

it requires proactively

6:43

coming up with ideas

6:44

and thinking of different things

6:46

that you could possibly do in order

6:49

to shift your reality

6:51

back towards the reality that you

6:54

desire. And if

6:56

you began to see the world through that lens

6:59

of like, are you sitting back and

7:01

being in a reactive state

7:04

where it just, this is what's happening

7:06

to me and it is what it is. Or

7:09

are you looking at your

7:11

situation in a proactive way

7:14

and what are all the things that you can do that

7:16

can change your future state?

7:19

And look, you know, you have to

7:21

look at it no different than

7:23

any other form of action

7:26

or purpose,

7:27

you know, in the sense of like you can't

7:29

just be in a wishful

7:32

form of trying to be proactive. You

7:35

can't just, I couldn't have called up the

7:37

skate shop and said, hey,

7:39

you guys should really

7:41

think about helping like the

7:43

guys like me that don't have any money

7:46

to skate that really want to skate the

7:48

park. Like, could you just find

7:51

it in your heart to support me? I'm Robbie.

7:54

No, like it like what? No,

7:57

like, you know, like we

7:59

don't we just

9:59

programming night and

10:02

it wasn't a success, you know what I mean? And

10:05

the network had decided that it

10:07

did no longer wanted to commit in

10:10

this very heavy male programming

10:12

slate and they've decided that they were

10:15

only going to keep one show

10:20

from the slate and it really came

10:22

down to were they going to keep

10:25

Fantasy Factory on the air or

10:27

they were going to keep Nitro Circus? And so

10:30

at the time, you know,

10:32

the network had let me know. They said, hey,

10:36

you know, just want to inform you guys

10:38

that we're not picking up the next season yet.

10:40

Like right now, the network

10:42

is trying to decide whether

10:45

or not they want to go forward

10:48

with Nitro or Fantasy Factory.

10:50

Oh man. Oh

10:52

man. So what am I doing?

10:54

What am I doing? What am I doing? So I'm just

10:57

sitting here, you know, and I got, look, I got, you

11:00

know, you got to think about who I was back then.

11:02

It was utter chaos. You know, I was making

11:04

millions, spending millions. I had movies

11:06

and street league and just utter

11:09

complete chaos of

11:11

just insanity that

11:13

I was trying to manage and organize and

11:15

keep it all, you know, together in between

11:18

partying and just, you know,

11:21

living the Fantasy Factory life, doing stunts,

11:23

getting attacked by sharks.

11:24

Chaos. Chaos. And

11:27

faced with all of that about to come

11:29

to an end. And

11:32

I'm just gonna sit back and wait. Hey guys.

11:35

Hey guys. That's crazy. Let

11:37

me know. Let me know. Hit me up.

11:39

Let me know if my TV career is over. Let

11:41

me know. Just, just shoot me a text.

11:44

Let me know. Email me.

11:46

Hey Rob, it's over. Back

11:48

on that skate life. No,

11:51

no, no, no, no. I called the head

11:53

of the network. Cold called the head of the

11:55

network. No, like, hey, can we set a

11:57

call? That is called the head

11:59

of the network.

11:59

and it's Rob Dyrdek would

12:02

like to speak with you. Can you

12:04

have him call me back? Old school

12:06

stops. It's

12:09

funny to me when I think about now where it's like this

12:12

world where you set calls and now you set

12:14

Zooms. The

12:16

idea of just like cold calling somebody

12:18

that runs a network and then be like, here's my

12:20

phone number, can you have him call me back? When you've

12:22

never even spoke to him before?

12:24

You never even spoke to him. And

12:26

I did.

12:28

And we spoke

12:29

and the conversation was literally

12:32

me helping him decide on

12:35

not picking Nitro Circus.

12:37

You know what I mean? It was like this man, we

12:39

talked it out on the pluses

12:42

of Nitro Circus and the pluses of Fantasy

12:44

Factory versus the negatives of

12:46

Nitro Circus versus the negatives of Fantasy

12:49

Factory. And he used me

12:51

as a sounding board. It was the most bizarre

12:53

conversation ever where

12:55

I, and I'm sorry to all my Nitro

12:57

guys.

13:00

Don't forget I currently own

13:02

a stake in Nitro Circus all

13:05

these years later despite walking

13:08

it off the plank back

13:11

in 2009. But

13:14

I had convinced him. I said, hey, the

13:16

reality of it is we're story driven, we're

13:19

more like character based and it's

13:21

more a reality show that's more

13:23

about following the characters and

13:26

really these stories and adventures. It

13:29

has a much broader appeal,

13:30

crosses over into the female audience.

13:33

We have a larger female demo

13:36

than Nitro who's primarily action

13:38

sports focused and stunt focused. It's

13:41

very, very heavily male. And

13:44

I knew that

13:45

these guys were not finding

13:48

the success

13:49

with the two male programming. And

13:52

that if I made it seem like we were more

13:55

appealing to a broader

13:57

audience, females specifically with our story,

13:59

storytelling and friendships versus

14:03

like these guys that are just doing stunts,

14:05

cheating death. Girls don't like

14:07

that. You know, I, I, and in, in the conversation

14:10

was him working it out in his head. He's like,

14:12

yeah, you're right. You're right. Yeah. You

14:15

know, I'm for sure fantasy factory for sure. Like, and

14:17

I,

14:17

that random cold call convinced it.

14:19

We got the call two days later that, okay,

14:22

season three is up. Let's go. You

14:24

know, and

14:27

easily.

14:28

Somebody else could have gotten his ear. Who knows

14:30

what could have happened that could

14:32

have changed that. And then that's it. Television

14:35

is done. Ridiculousness never happens. You know

14:37

what I mean? Who knows? You know, like

14:39

the entirety of, of shifting

14:41

your reality is,

14:44

is what's capable, but you have to be

14:47

continually creative

14:49

in how you may be able to do that and

14:51

be thoughtful in how you may be able to do that.

14:53

And I know there's some of you that are listening to this that are going

14:56

to send me an email just trying to change

14:58

my reality.

14:58

Here's my

15:01

mug business that I think would be perfect for

15:03

the deer deck machine. Changing my reality. Like,

15:05

it's not

15:06

the just asking

15:09

somebody, just

15:11

taking the shot isn't how

15:14

you're going to shape or evolve the

15:17

reality of your current situation.

15:19

You've got to have a clear understanding of

15:22

what are all of the things that are potentially

15:24

driving it that could make the difference

15:27

for you to change it.

15:29

And there's so many parts

15:31

of your life on an ongoing basis

15:34

that you

15:36

can continually look at how to proactively

15:39

shift rather than live in that reactive

15:42

state. And I'm not saying

15:44

it is, is always so

15:46

incredibly clear. And

15:48

I do think it gets more clear, the more,

15:51

you know, the more dire the situation,

15:53

the more stakes there are to the situation.

15:57

But there's one thing that is absolutely.

15:59

certain in life. If you

16:02

are just know some

16:04

sort of inevitable thing that

16:06

is unfolding that

16:08

you think you may have a little

16:10

bit of control on, may be able

16:12

to influence, but you sit back

16:15

and then just sit in this sort of like,

16:18

what was me dwelling, wishing

16:20

it wouldn't happen. Like if you sit

16:23

toggling in your mind of dwelling

16:26

on all the things you could have done that

16:28

prevented you from even being

16:29

in this situation or putting

16:32

all this energy into just wishing

16:34

things were different. Instead of

16:36

getting back into taking action

16:40

and being proactive in

16:42

thinking and problem solving and creating

16:45

a possible solution to

16:48

make sure that you at

16:50

least do your best to take a shot

16:53

at making just a small shift in

16:56

your reality that leads you to

16:58

the experience that is better

17:01

for you and what

17:02

is the outcome that you desire for the life

17:04

that you want. You

17:06

got to think that through and take that shot. I

17:10

was faced with

17:12

a bizarre

17:13

situation when we were selling Super

17:16

Jacket

17:17

and thrill one

17:19

media as a whole where we did

17:22

a deal with a private equity group

17:24

and merged with Nitro Circus and Street

17:27

League and we're then

17:29

going to sell the roll up and

17:32

all of us would get an

17:34

exit after

17:37

the roll up. So essentially they

17:40

merged Street League, Nitro Circus

17:43

and acquired Super Jacket and

17:45

then in two years they were

17:47

going to go and sell them again. For

17:50

me it was a cake and eat it too deal where

17:53

I got cash up front and then

17:55

when they sold it as the group

17:58

then I got this massive

17:59

Payday. So I was super incentivized

18:02

to continue to grow Superjacket

18:06

with the intent of selling the whole company

18:08

together. And I did that.

18:10

Oh boy, did I do that. I drove

18:12

this thing. I did everything

18:14

I could to take the entire thing to the next

18:17

level. And it was time

18:19

to take this thing to market.

18:21

And the private equity group decided that

18:23

they did not want to do it.

18:26

They said, you want to know what it's getting too

18:28

valuable. We would rather wait a couple

18:30

years.

18:32

And I'm like, what on earth? Like,

18:34

you know, I tried to complain and be like, that's ridiculous.

18:36

You know, I tried, I, I, I didn't know what

18:38

to do because in my mind, that was

18:40

the entire strategy. You know, we,

18:42

we put them all together because we're going to turn

18:45

around and create this

18:47

big liquidity event. That's going to be

18:49

life changing. That was the entire

18:51

purpose and plan. And then I worked for two years

18:53

to position the company to

18:55

have that life changing moment. Only now

18:58

they decided they didn't want to do it. They

19:01

decided it was too valuable and

19:03

that rather than, than do it now,

19:06

let's keep growing for a couple of years.

19:09

And it's like, what,

19:11

what, what, like

19:14

that's not in my plan. Like I, I,

19:17

I got it to this moment to,

19:19

to create this moment in time. I'm masterminded

19:22

this whole thing. And now I got

19:24

to wait and anything could happen

19:26

over the next couple of years. And

19:28

so

19:30

what do I do? I stew, I stew and I

19:32

think, and I think, and I think, and it's like, what

19:34

can I do? What can I do? What

19:37

can I do? The only thing

19:39

that I could, I realized that I could

19:41

actually do was the main person,

19:45

the main partner at the private equity group

19:48

was

19:48

the person that would have to make the decision. Everybody

19:50

else I was talking to was like, no, we really love

19:52

where it's going. We want to hold onto it. And

19:55

so I, I had to begin

19:57

to gather information and leverage on

19:59

what,

19:59

be some sort of reason that would force

20:02

and want them to bring it to market. And

20:06

I

20:07

understood that their initial

20:09

investment in Nitro Circus was from

20:12

Fund One. And it was at about

20:14

the nine and a half year

20:16

mark already. And funds have a 10 year

20:18

horizon. So I know

20:21

that like they've got to return capital

20:24

soon to the initial investors in

20:26

that Fund One. So I'm like, okay, why no,

20:28

that's it, right there. Like

20:30

you really want to push this thing beyond the fund

20:32

horizon. Now I learned and understood

20:35

the private equity side and what's a lever for

20:37

them. And then what's

20:39

the thing that I knew would

20:41

be the thing that would scare

20:43

them the most is we had gotten

20:45

super jackets so profitable off

20:47

of the success of

20:49

ridiculousness

20:51

that if they thought that that was at risk,

20:55

if they thought that was at risk, that

20:58

that would be something that they would rather

21:00

have it in market now, instead

21:03

of in a couple years from now.

21:06

And so I just

21:08

decided to make

21:10

the call

21:11

and text the managing

21:14

partner and basically just said, look,

21:17

we just came out of the pandemic, the stimulus

21:19

is hitting like everybody's flush

21:21

with cash. Like you are

21:23

on the final year of the horizon

21:26

of the fund and every month

21:28

after August, this company

21:30

becomes worth less and less until

21:33

it's worth zero next

21:35

year. What,

21:36

what, what's that? Like

21:39

I just shot it and that was this

21:41

like, like bizarre, like

21:44

manipulative way of saying

21:47

like,

21:48

hey, like ridiculousness may

21:50

not even be around in a year. Right.

21:53

And it was like, what? And

21:55

all it did, like, I

21:58

didn't say that I didn't make it.

21:59

any overt

22:02

threat that ridiculousness

22:04

was going away or there was something awry

22:08

with Superjacket,

22:10

I just said it is a possibility,

22:13

right? And all that did

22:15

was spark this, like,

22:18

wake him up to be like, yeah, what am I, what

22:20

are we doing here? We've been in this for long enough. Let's

22:22

get this thing to market. And

22:25

they immediately got it to market and

22:28

sold it within six months, making

22:30

the biggest payday in

22:32

my entire life.

22:35

Biggest payday of my life sold

22:37

that company for 190 million.

22:41

And it was a absolutely life

22:43

defining, life changing

22:47

transaction

22:49

that could have never happened.

22:51

If I didn't step in and

22:55

really force the issue and

22:57

then drive them

23:00

to get it to market, it

23:02

may have never happened.

23:04

And it's just the idea

23:07

of, and some examples of throughout

23:09

my life where I've

23:12

just haven't allowed what is to

23:14

be and looked

23:17

into different and creative ways on

23:19

what I could do to reshape

23:22

or change the actual

23:24

direction and influence the reality

23:26

that I wanted rather

23:29

than just sit back and deal

23:31

with whatever comes. And

23:33

you will

23:34

find that you have the opportunity to

23:36

do that in so many different aspects in

23:38

life, but you have got to be

23:40

searching for them, be creative

23:44

and how you approach them. But above

23:46

all, you got to take the shot.

23:49

You got to take the shot. Because

23:52

if you do it and

23:54

you see it work and you do

23:56

it more and more, and then

23:59

you know it is a

23:59

a tool in your toolkit that you can

24:02

apply to more aspects and

24:04

more areas of your life, you will

24:06

begin to see how being proactive

24:10

towards shaping your reality is how

24:12

you actually control

24:15

a lot more aspects of your life that

24:17

seem uncontrollable and you

24:20

can be the decision and the

24:22

action that actually drives reality

24:26

towards the reality

24:28

that you desire.

24:29

You can do it because that's what we do

24:32

down here. We do it. Thank

24:35

you again for everybody for

24:37

tuning in for interacting

24:40

and everything that we do appreciate all

24:42

of you from this day and forever

24:45

because I know you got the vision. I

24:47

know you're figuring out a plan if you fully don't

24:49

got it locked in and I know because

24:51

you listen to this show you're willing to

24:53

put in the work. Until next

24:55

time, see it, believe it, do it.