0:00

In this world of limited

0:02

time and energy, you

0:05

are always and forever going to be driving

0:08

things to energy neutral. There's

0:10

going to be so many aspects of your life

0:13

that you are going to push towards

0:15

a subconscious effortless state

0:18

of taking no energy. And

0:20

the problem is, a lot of those

0:22

things are going to be bad habits and things

0:24

that are not good for you. You've

0:26

got to understand that

0:28

systems and automation are built

0:31

to control and help

0:33

your energy to push you towards

0:35

energy neutral because that's

0:38

really what systems and automation is all about.

0:45

Welcome to Build with Rob! You

0:48

know what it is, we're out here talking all

0:51

things machinism. Are

0:53

you a machine being? Does

0:56

every part of you integrate to create

0:58

the whole of your human experience?

1:00

Yes, indeed it does. Yes,

1:03

indeed it does. And that's what

1:05

the show is about. You know, really

1:07

sharing the philosophy of all the different ways

1:10

to continually optimize you, the machine,

1:12

and make you better a little

1:14

bit more each and every day.

1:16

So you grow into this beautifully complex,

1:19

effortlessly operating, amazing

1:22

machine that's doing what? Filled

1:25

with joy and happiness on a daily

1:28

basis. Hour by hour, day

1:30

by day, week by week, month by month,

1:33

year by year. All

1:35

the way to the end of your life. Man,

1:37

it got poetic. I was really going off the rails there.

1:40

I was almost like laying out this entire

1:42

philosophy through

1:44

almost like poetic spoken word

1:46

right there. Thank you all

1:48

for tuning in. Per usual, wherever you

1:50

listen, appreciate

1:52

where you do, whether that's on

1:54

YouTube or podcasts or Spotify. See

1:57

a lot of you Spotify users out there.

2:00

you know, ranking up all high in the Spotify

2:03

business lately. So appreciate

2:05

all you out there on Spotify, but wherever

2:07

you listen to the show, like, subscribe,

2:09

comment, share, something

2:12

that connects with you, you wanna share with another

2:14

friend that's trying to live that optimized life,

2:17

trying to take life to the next level, share

2:20

that with them.

2:21

You know what I mean? Let them know, like, listen to this. You

2:23

gotta try to like, become this machine being.

2:26

And if they listen to it for five minutes and don't

2:28

like it,

2:29

don't ever be friends with them again. Because

2:33

they are not like you. Cause

2:35

you are the chosen one. You know what I mean? Look,

2:38

I took it even further. I went off the rails into

2:40

spoken word. Look, today

2:42

I really wanna talk a little bit about,

2:45

you know, furthering my philosophy as

2:47

it relates to automation and

2:50

systems and sort of what do they mean? Right?

2:53

Because, you know, you have a limited amount of energy

2:56

in life period. And you can optimize

2:58

that energy by being

3:01

healthier, sleeping better, taking care of yourself,

3:03

like having much more clarity, having

3:05

clear goals, having your

3:08

time well-designed and being harmonious

3:11

in the way that your whole system interacts

3:13

together. That's where you're going to live in this optimal

3:16

energy state. And

3:18

most of the time it's taking things and

3:22

automating them or creating a system to move

3:24

them into energy neutral,

3:26

where they can happen and they can occur

3:28

without you putting so much effort

3:30

into it. And really

3:33

today I wanna like talk through sort of a lot

3:35

of the different ways that I look at that and

3:39

what I mean by that. And then

3:41

there's a lot of things that I'll

3:43

share that are the things that you

3:45

do automatically and

3:48

subconsciously that

3:50

are actually

3:51

bad for you, bad for your energy,

3:53

but they just take very little effort because

3:56

you're living in this sort of energy

3:58

neutral state. naturally because that's

4:01

where you want to go to. You can't live

4:03

in the state of continually trying and effort

4:06

and effort like like anybody

4:09

that is continuously going

4:12

full throttle all day every

4:14

day is just going highs

4:17

and lows right because you can only run

4:19

that level for a certain amount of time before

4:21

you crash like in and part

4:23

of your rhythm in your system is

4:26

peaks and valleys right I know

4:28

it because I lived it for so long

4:31

but but again you know when I approach

4:34

my days my weeks and my months

4:36

and my years through the lens of like okay

4:39

this is this entire thing that's integrated

4:41

together that is a series

4:43

of things that I'm responsible for doing

4:46

that make up the whole of my life and

4:49

the idea is how do you

4:51

design your time and your life in

4:53

a way that you're continually doing

4:56

the things that give you energy and that

4:58

you you enjoy right and

5:01

what are the things that take energy from you

5:04

are all of these mundane difficult

5:06

things right and it's you

5:09

know not not necessarily difficult but things

5:11

that just

5:12

take time and energy away from

5:15

you either executing or

5:17

living in the present enjoying the moment and

5:19

these are these are so many different aspects

5:22

of your life you know and one big one that

5:24

of course I've always hit with people hard uh

5:27

is you know how I do my meal delivery

5:29

system

5:31

you know and this idea that you

5:33

know I have meals delivered to my house

5:35

so that I'm getting back the

5:38

energy

5:39

of going through the process of like

5:41

well what am I going to eat today what am I going to

5:43

order like that entire thing

5:45

takes up all of these different aspects

5:49

of energy that steals time from

5:51

me and energy that

5:53

I could be uh

5:54

putting in another place right and

5:56

that one's a pretty easy one to follow you

5:59

know and and the day

5:59

difficult part in the beginning

6:02

is deciding the

6:04

research to find the place

6:06

and then getting the food and testing the food and

6:09

do you like the food and figuring out what the meal

6:11

is. All of that requires

6:13

energy in the beginning and then

6:16

once it's now gotten ordered and now

6:19

it's on subscription and now you

6:21

just get it on an ongoing basis, it's

6:24

energy neutral completely.

6:27

And even as it relates to sort

6:29

of my rhythm of my dates and my other dinners with my

6:31

wife, even

6:35

in that rhythm we end up going to the same

6:38

handful of restaurants because we understand how

6:41

far they are, we understand what

6:43

we love about the restaurant and what

6:45

it is. It's now part of our rhythm

6:49

and our system that again

6:51

pushes everything back into this least

6:54

amount of effort. But when you

6:57

look at that in a combined system,

6:59

right, I have a meal delivery to

7:01

supplement when I'm not

7:04

going out and having dinners and

7:07

then I have for the most case the same core restaurants

7:09

that I

7:09

frequent that reduce all aspects of me needing

7:12

to think and prepare about it. But it's not

7:14

the spice

7:22

of life. You want to go out and have variety from

7:24

time to time but

7:26

each and every time that

7:28

that variety is implemented, man,

7:31

I feel the energy

7:33

that it takes from me. Like

7:36

trying to find a new restaurant and

7:38

then getting the reservation

7:40

at the restaurant and then going down,

7:42

driving to it and figuring out where to park, all these

7:45

different things you think so

7:47

mundane and aren't really part of like

7:49

your overall existence. But again, now

7:51

there's effort and energy that

7:54

needs to be contributed to this

7:56

that yes, you're applying

7:59

that to now.

7:59

have this new experience and perhaps a

8:02

new regular restaurant to add to your

8:04

flow, but you can just begin

8:06

to see in that as a cycle of

8:09

rather than, you

8:11

know, continuously trying

8:13

to figure out what you're going to

8:16

eat and where you're going to eat every single

8:18

day.

8:19

Think that like that would it's so draining.

8:21

And if anybody does that, which I doubt very

8:23

many people do, um, because

8:26

you naturally push things towards energy

8:29

neutral. Now,

8:31

if you live across the street from McDonald's

8:35

and the easiest and most effortless

8:38

way for you to keep energy neutral

8:40

is your love of the double

8:43

cheeseburger. Guess

8:45

what? Your system now

8:48

is, is energy

8:50

neutral and effortless and easy,

8:54

but it's not good for your short term and

8:56

long term health that there is going to be long

8:58

term ramifications for

9:00

your fast food diet.

9:02

And if you really want to know, watch the documentary supersize

9:05

me and see what your greasy little fat face looks like

9:08

when you, when

9:10

you're saving all that energy by

9:12

eating fast food. Yeah, man. Apologize

9:15

to anybody that that hit home hard.

9:17

Okay. You know, I just assumed, I just

9:19

assumed that, uh, anyone that listens

9:21

to this show has beat their fast food addiction.

9:24

You know what I mean? But I don't, Hey, I don't want to,

9:26

I don't want to judge you or your, or

9:28

your greasy, greasy look. You know what

9:30

I mean? But, but that's an example

9:33

of, you know, good and bad systems inside

9:35

it, you know, and, and where energy

9:38

can be saved and a system

9:40

can be created and automation

9:42

can be implemented to, to make

9:45

energy neutral, but

9:47

you're still able to execute a complex

9:50

task, but you get time

9:52

and energy back to add

9:54

to something else. That, that is where automation

9:57

is, is working in this

9:59

much more.

9:59

sort of

10:03

less

10:04

clear way, right? In the

10:06

idea of like when I say systems

10:08

and automation, people get overwhelmed of

10:11

like how difficult it is and

10:13

what it is and really you do

10:16

it so much already in so many aspects

10:19

of your life, but you just look at it as

10:21

like, oh, this is all I have time

10:23

for. This is just, this is what I do. Like,

10:26

I'm just, I'm busy with these other things.

10:28

But in fact, you built a system, you've

10:31

created automation that is perpetuating

10:34

you being unhealthy, you

10:36

know, and, and, and now

10:40

your subconscious desires

10:42

and wants that greasy cheeseburger.

10:45

So now it's a habit and a way of

10:47

being that you're having

10:49

trouble breaking,

10:51

you know, like in the sense of how

10:53

we, we naturally want

10:55

to bring order to things and move it to an

10:57

energy neutral state.

10:59

And, you know, there's a lot

11:01

of different ways that I,

11:03

you know, continuously apply

11:05

it. And it's, it has a lot to

11:08

do with the way that I've designed the time. And,

11:10

you know, how I do my, you

11:12

know, weekly and monthly meetings

11:15

of, of, you know,

11:17

how I have to be responsible for

11:19

different aspects of, of my life

11:22

and the machine and, and how spending all

11:24

that time and,

11:25

and the way that, that we organize the company,

11:28

it's all of these things that I do that

11:31

are, are systematized or there's a process

11:33

to it, or it's organized in a way just

11:35

so I don't have to start Monday

11:38

and then be like, oh, that's

11:40

right. I got to have a financial monthly meeting.

11:42

Okay. Like, when should we set that financial monthly

11:45

meeting? Like, like going through all

11:47

of that now is stealing energy,

11:50

mindshare and pushing

11:52

it towards

11:53

needing to solve

11:55

a problem or, or create something

11:57

that I know I have to do anyway.

11:59

When you automate it, make

12:02

it monthly every Friday at 2 p.m.

12:05

and now you don't have to think about

12:07

it anymore, it just

12:10

shows up. You've made it energy neutral. You

12:12

know, and

12:16

then you can continually add

12:18

deeper and deeper processes to

12:21

optimizing that monthly meeting

12:23

to make it more and more effective

12:26

to eliminate any time you find friction

12:28

or anything that would steal energy

12:30

from you in that meeting specifically as

12:33

it relates to applying it towards

12:36

a business side. You know, for me, I have,

12:40

you know, someone that buys the same groceries

12:43

for our family on an ongoing basis, even

12:45

my coffee process,

12:47

even my coffee process, right? Because a guy

12:49

like me,

12:51

I need to only drink

12:53

coffee

12:54

that is grown in high

12:56

altitude rain forests where gorillas

12:59

graze. Let me

13:01

say that again. I need to start

13:03

my day with coffee that

13:06

is only grown in high altitude

13:08

rain forests where gorillas

13:10

graze. Now, I know that seems

13:13

very specific and bizarre,

13:15

but it actually is the highest

13:17

quality of coffee that gives me this incredible

13:20

energy and no crash. It's a very

13:22

specific type of optimization

13:24

in coffee.

13:25

OK, and I know it's obscure and

13:27

the actual name of the coffee

13:30

is rain forest and on the cover is a gorilla and

13:33

a portion of the proceeds go to protect the gorillas

13:35

because it's where they graze. And

13:38

but my process is I, you

13:41

know, I also and this can sound a little snobby,

13:44

but then I only use Fiji water, Fiji

13:47

water with my high altitude

13:49

rain forest coffee. OK, this

13:52

is very specific, right?

13:54

And again,

13:55

because I don't eat

13:58

sugar, I like to cream. it up

14:00

a little bit with some almond milk. So

14:02

I need my almond milk, I need my Fiji's,

14:05

and I need my high altitude rainforest

14:07

coffee. But I never

14:10

have to think about it, because I've

14:12

created a system to where

14:14

someone monitors how much coffee

14:17

I have, how much almond milk I have, and do I

14:19

have the two Fiji waters that

14:21

I put in my

14:22

coffee maker.

14:24

So that I never ever have

14:27

to think about it again. I've outsourced

14:29

the responsibility to make

14:31

sure that someone monitors it and purchases

14:34

it. So it is always in

14:37

the refrigerator when I go

14:39

to make it at night. And then I make it

14:41

at night after I put the

14:43

kids to sleep and set a timer

14:46

for it. So when I get up in the morning,

14:48

the coffee is already made.

14:51

And again, that is a system and

14:53

a process that has outsourced resources

14:56

and has a very specific

14:59

design

14:59

that to come up

15:01

with all that, discover all that and all that

15:03

process like took

15:05

time and energy, but now it's something I

15:08

never have to put energy into

15:10

again, especially as it

15:12

relates to like, oh, I'm out of coffee, you

15:15

know, and I just keep

15:17

doing that in every single aspect of

15:20

my life on an ongoing basis. I have,

15:23

you know, electrolyte mix that I have

15:26

with waters that are right next

15:28

to my sauna that

15:30

are constantly stocked in a refrigerator.

15:32

So I don't ever have to run out of water or

15:34

ever think about it for when I get into

15:37

the sauna, you know, it's, it's,

15:40

you know, all of these different things that

15:42

I would be forced to put energy into

15:44

thinking about that I have

15:47

created systems for that

15:49

now when I go and do all of them,

15:52

they are incredibly effortless

15:54

and easy to execute because

15:57

what I have to do as part of it is the

15:59

simplest and least energy,

16:02

you know, and it's like that with with

16:04

so many aspects of

16:07

your life and you're just trying to do as many

16:09

things as you can

16:11

into that into that state. You

16:13

know, I'm

16:14

you know, when it comes to gifts in

16:16

holidays, like

16:19

I, you know, have my assistant

16:21

lay out everything, all these potential

16:24

gifts, and then I have someone buy a

16:26

bunch of different cards so

16:29

that I could pick the very best one and

16:31

then

16:32

take the other cards back. And

16:35

now I've

16:36

been able to select from

16:39

the ideas and

16:41

have a gift in that entire process

16:44

be very, very energy neutral

16:46

for me.

16:47

You know, and when you begin to hear

16:50

all of that stacking together, these

16:52

end up being these much more

16:55

sort of like

16:57

insignificant tasks

17:00

that begin to overwhelm

17:02

you or take away from your energy

17:04

and time for you to be focused

17:06

on the things that you actually really enjoy

17:09

doing and or the things that are

17:11

going to be much more effective in

17:14

pushing your vision, your goals, whatever

17:17

they may be forward, right? Because

17:19

the more that you end up doing in life,

17:21

the more you take on the more complex

17:23

life gets the more things that

17:26

can come into your

17:27

life to steal energy.

17:29

And if you don't figure out some

17:31

sort of way to drive these things

17:34

into automation or create a

17:36

system for them, they are going to

17:39

continuously

17:40

like take energy from you on an

17:43

ongoing basis.

17:44

You know, the same with the haircuts coming in every

17:47

week, you know, and

17:50

in that process, you know, and you got

17:52

to think, okay, you know, why do

17:54

you get a haircut every week? So you just never

17:56

have to think about it. You're in this perfect rhythm.

18:00

And okay, now you have kids.

18:02

And guess what? Are you driving

18:04

out to Fantastic Sams with Koda

18:07

and Nala? No, you're not. You're

18:09

not. You're not headed out to Fantastic Sams

18:12

because you just have the same person

18:14

who's in your rhythm of cutting your hair,

18:17

come in here and cut this little child hair.

18:20

And they look great. They look great.

18:22

And guess what happened? You saved yourself

18:25

an hour of time and

18:28

of just driving and 30,

18:30

40 minutes of haircut. Like

18:33

you saved yourself

18:35

a significant amount of time

18:37

and energy

18:39

by having a system in place that

18:42

you were able to scale based

18:44

off of just haircuts. And again, all these

18:46

random little things that are going to

18:49

be the things that steal

18:51

time and energy from you. And it's just

18:54

this idea

18:55

that you still wanna live a complex,

18:58

dynamic existence

19:00

without being overwhelmed or

19:02

feeling like you're going from thing to thing

19:04

to thing. And that's why

19:06

designing your time is so essential

19:10

and then maximizing the use of that time

19:13

while still being able to do everything

19:15

that you need to do. And

19:17

that is why systems and automation

19:20

become incredibly important because

19:23

otherwise you're losing all

19:26

of this energy every time you've

19:28

got to do something again

19:30

like you're doing it for the first

19:32

time. If you continuously

19:36

do the same thing over and

19:38

over and over again, and

19:40

it is like you are doing it for the first

19:42

time every time you do it again,

19:45

you need to figure out a system

19:48

or a process so that ends

19:51

and it goes from taking energy,

19:54

but bringing it down to becoming

19:56

energy neutral for you.

19:59

And you need to look at... all aspects

20:01

of the way that your life operates

20:03

together and look at all of the different ways

20:06

that you can do that. And,

20:09

you know, there's so many different aspects

20:12

in your world

20:15

that can be driven to a much

20:17

more effortless state if

20:19

you commit to figuring out how to do

20:22

it.

20:22

Because we just, for

20:24

the most part, don't have time,

20:27

right? You just don't have time because

20:30

you never take the time to design

20:32

the time and then you never take the time

20:35

to assess the time and in turn

20:37

never even take the time

20:39

to even look at how could you create

20:42

a system or a process

20:44

or drive something to automation so

20:47

that you don't ever have to think

20:49

about it again, that

20:51

you just continuously do it in your

20:53

rhythm thus making

20:55

it easier and making

20:57

it energy neutral for you. This

21:00

is where you got to get to because I'm telling

21:02

you it makes life so

21:05

much more enjoyable. You

21:07

know, it's like, you know, and think about this

21:09

when you go somewhere for the first time you don't

21:11

know how to get there. Think of like how much

21:13

unknown and how difficult it is and how much

21:16

you got to figure out on your way to get there

21:18

and like, where do you go? Like,

21:20

oh, it's

21:20

like, okay, you're using navigation. Oh, did it take

21:22

me the wrong way? Oh, now all these things

21:25

versus like once you've gone there a bunch

21:27

and then when you eventually don't

21:29

even have to even think twice about when you see

21:31

traffic in a certain area, you know, you need

21:34

to go another direction that that's not

21:36

usual for this area. Whatever it may be,

21:38

it is that sort of understanding

21:41

and knowledge that will drive

21:44

something back to energy neutral just

21:46

the same way. Because ultimately

21:49

you want to be able to use that

21:52

higher energy to either

21:55

execute or drive bigger ideas

21:57

towards leading you towards. goals

22:00

and the things that you want to achieve or

22:02

ultimately enjoy in your life. That

22:06

is what that harmonious life is all

22:08

about. And to live it, you

22:11

gotta put that vision out there. You

22:13

gotta know deep down in your heart

22:15

that you're going to do it. And

22:17

then more than anything, you gotta

22:20

put in that work.