What's a good conversion rate for a web app?

What's a good conversion rate for a web app?

Released Tuesday, 14th August 2018
Good episode? Give it some love!
What's a good conversion rate for a web app?

What's a good conversion rate for a web app?

What's a good conversion rate for a web app?

What's a good conversion rate for a web app?

Tuesday, 14th August 2018
Good episode? Give it some love!
Rate Episode

SaaS conversation rate cheatsheet:

Credit card upfront:

  • Visitor to trial: 0.75% - 1%
  • Trial to paid: 40% - 60%

No credit card upfront:

  • Visitor to trial: 5%+
  • Trial to paid: 8% - 20%

Transistor's conversion rates since launch:

  • Total traffic since launch: 40,162 unique pageviews, 11,614 visitors
  • Total new trials since launch: 32 (out of 49 active trials total)
  • Conversion %(visitor to trial): 0.3% (should be 0.75% - 1%)
  • Conversion %(trial to paid): 8.9% - 16.7% (should be 40% - 60%)
    • July was 17.9%
    • June was 29.6%
    • May was 48.7%

What do you think?

Show notes:

Thanks to our monthly supporters

  • Pascal from sharpen.page
  • Rewardful.com
  • Greg Park
  • Mitchell Davis from RecruitKit.com.au
  • Marcel Fahle, wearebold.af
  • Bill Condo (@mavrck)
  • Ward from MemberSpace.com
  • Evandro Sasse
  • Austin Loveless
  • Michael Sitver
  • Colin Gray
  • Dave Giunta


Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin

★ Support this podcast on Patreon ★

Show More
Rate

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.
,

Unlock more with Podchaser Pro

  • Audience Insights
  • Contact Information
  • Demographics
  • Charts
  • Sponsor History
  • and More!
Pro Features