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with code space 80 at talkspace.com. If

1:00

you're over 40, you need to start

1:02

a YouTube channel. Not only do you

1:04

need to start one, you need to

1:06

focus on it. And if you're over

1:09

50... What are you waiting for? The

1:11

time is now to start your YouTube

1:13

channel. If you're over 60, if you're

1:15

70, this is a gold mine for

1:17

you. Why am I telling you this?

1:20

Because I've experienced this myself firsthand. Because

1:22

there's an incredible opportunity and you're missing

1:24

out. Because you're thinking it's something that's

1:26

going to be much harder than you

1:29

have time for. Or that, you know,

1:31

maybe you've struggled in other areas of

1:33

social media and you're like, oh, it

1:35

just, it seems like everybody's like really

1:37

young. And the jump cuts, the editing,

1:40

the thumbnails, like the Mr. Beast of

1:42

it all, like, I just, I don't

1:44

think I would be successful. I would

1:46

be successful. I would be successful. And

1:49

I'm here to tell you. You will

1:51

be. Welcome to the station and Build

1:53

Your Tribe. Thank you so much for

1:55

tuning in. This is an episode about

1:58

YouTube, so it's being filmed on YouTube.

2:00

listening to the audio, I would love

2:02

for you to scroll down below

2:04

the description you'll see for

2:07

this show there's a link

2:09

where you can actually watch

2:11

this video about YouTube on

2:13

YouTube. This platform right now

2:16

is having a resurgence and we

2:18

people are over 40, 50, 60,

2:20

70 are desperate to learn from

2:22

creators like you. I mean

2:25

there's a boat load, there's a

2:27

plethora. of creators who are in their

2:29

teens and 20s and 30s and even

2:31

in their early 40s. But the

2:34

older demographics are spending time

2:36

on YouTube. We love YouTube. We,

2:38

our age group, we're desperate for

2:40

longer-form content. Like the quick one-minute

2:43

videos, it's like, ah, you know,

2:45

after a certain point, you just

2:47

start to feel like, okay, I'm gonna

2:50

have a seizure. It's so much. and

2:52

you don't feel like you're making

2:54

any connections. You don't feel like

2:56

you're actually understanding something. It just

2:58

kind of makes you feel crazy,

3:00

the short form content, you know,

3:02

like Instagram and Tiktok, etc. And

3:04

by the way, I'm gonna hold

3:07

your hand in the most loving of ways as

3:09

I say this to you. You suck at

3:11

Instagram and Tiktok. I can say that because

3:13

I'm your same age and it's just, maybe

3:16

you're great at it, but most of us

3:18

are not great at it. And the reason

3:20

why is because... We are, don't take this

3:22

the wrong way if you're like in your

3:24

30s, but we're more real. I'm sorry. Like

3:26

a lot of the stuff that the younger

3:29

generations are making in the short-term

3:31

conduct. I'm like, this is so fake

3:33

and it's so highly produced and

3:35

it's so edited. And I know because my

3:38

son and I on a channel called Build

3:40

Your Tribe and it's a YouTube channel

3:42

that I started with my son, but

3:44

I'm going to talk to you about

3:46

two different channels. And I'm going

3:49

to explain to you why this

3:51

has been the most rewarding

3:53

and fulfilling social media

3:55

experiment of my adult

3:57

life, why I started

3:59

one. And this is probably the

4:01

reason you've not heard when you've watched

4:03

any other video on like why you

4:05

should start a YouTube channel over 40

4:08

over 50 over 60. But before I

4:10

do that, I just have to say

4:12

that so much of the content that's

4:14

out there, the short form content, is

4:16

so highly produced, so edited, that when

4:18

I meet these people in person, which

4:21

I do, because as I mentioned, my

4:23

son and I, we teach social media,

4:25

we teach Instagram to people who are

4:27

my age. My God, this is so

4:29

bad to say, but I'm just going

4:31

to be honest. Like whenever I do

4:34

an audit, I'm like, I don't know

4:36

if this age group is ever going

4:38

to get Instagram. Because it's so foreign

4:40

to us. The idea of like chopping

4:42

and cutting and editing and pretending and

4:44

the filters and the captions and the

4:47

B-roll, all these things. Like right now,

4:49

you haven't seen any of that and

4:51

you're paying attention. The reason why is

4:53

we are desperate for someone to talk

4:55

a little slower, to connect with us,

4:57

to explain things, to finish their thought,

5:00

to complete the idea, to answer the

5:02

questions. We don't want another, like, comment

5:04

below or like, like, and follow for

5:06

part two. Well, part one was only

5:08

two minutes long. Like, what do you

5:10

think I have all day? So I

5:13

go to these social media. conferences a

5:15

lot of times where like my son

5:17

or myself will be speaking and I

5:19

meet these other creators these creators have

5:21

like tens of thousands sometimes millions of

5:23

followers on Instagram or TikTok and dude

5:26

I'm here to tell you they're a

5:28

different person in real life so many

5:30

of them it's like a blank stare

5:32

they can't connect the same way they're

5:34

like so engaging and funny and entertaining

5:36

and you know everything's like quick and

5:39

very creative on these short-form social media

5:41

platforms, TikTok, Instagram, but then when you

5:43

meet them in person, it's like you

5:45

realize what they are is an edited

5:47

version of who they wish they were.

5:50

But we're different. We're different. Yeah, we're

5:52

different. Right. We just like, we don't

5:54

even know how to do that. You're

5:56

just real. And that's what people are

5:58

desperate for in our demographic on YouTube.

6:00

And because so many people in this

6:03

demographic are afraid to put themselves out

6:05

there because they're like, I have gray

6:07

hair, I've got wrinkles, I've got blah

6:09

blah blah, like all the reasons why.

6:11

What if somebody leaves the comment and

6:13

says, what are you doing on their

6:16

old lady? Give them a spanking, send

6:18

them to the room and tell them

6:20

that their mother would be so disappointed

6:22

because she raised them to have better

6:24

manners. Like, have fun with it, who

6:26

cares? Like, they're not paying your mortgage,

6:29

it's a child, it's an infant, it's

6:31

a newborn baby. Like, who's a newborn

6:33

baby? Like, who really cares? The place

6:35

to be right now is YouTube. And

6:37

let me explain some of the reasons

6:39

why you probably shouldn't. so that you

6:42

know, okay, I need to do this.

6:44

First, I want to explain why I

6:46

started one. So, as I said, I

6:48

teach Instagram, I have a podcast, I

6:50

have a TikTok, I've had a YouTube

6:52

for, like probably since YouTube first started,

6:55

and it was like flatline, it was

6:57

like nothing. And I kept trying, I

6:59

kept trying to do all the things

7:01

that the other like young kids are

7:03

doing on YouTube, and I would go

7:05

at it for like a couple of

7:08

weeks, and crickets. And it just, it

7:10

felt like so much fricking work. You

7:12

know, I'm like, oh God, the camera,

7:14

the people that edited it, the whole,

7:16

like writing a script, and now I

7:18

gotta figure out a teleprompter. I was

7:21

making it way, way, way, way too

7:23

hard. And I also didn't see the

7:25

point of it, because I'm like, the

7:27

action is on Instagram, the action is

7:29

on Facebook, the action is on TikTok,

7:31

isn't YouTube like, like, for young kids,

7:34

isn't it for, for, for, I don't

7:36

it for young kids, I don't it

7:38

for, I don't it for, I don't

7:40

it for, I don't it, like, like,

7:42

like, like, like, like, like, like, like,

7:45

it would take to grow a YouTube

7:47

channel. So I would try every once

7:49

in a while and it It wouldn't

7:51

go anywhere. But mainly it wasn't going

7:53

anywhere because I was trying to be

7:55

someone, something. I was trying to create

7:58

content that looked like everybody else's content.

8:00

And I knew what I was looking

8:02

for on YouTube. I was looking for

8:04

somebody who was like a girly, my

8:06

age, who didn't act all like buttoned

8:08

up. You know what I'm saying? Like,

8:11

I'm sorry, no offense. But there are

8:13

so few creators, older creators. Act like

8:15

my friends, like who say like and

8:17

speak off the cuff and sometimes they

8:19

cuss and they're fun and they're real

8:21

and they're raw. Like, sorry, but I

8:24

felt like they're very few creators in

8:26

the older age demographics who are freaking

8:28

fun, like let loose. But I know

8:30

they're fun in real life. So what

8:32

has happened in the last couple of

8:34

years is the creators over 50 even,

8:37

even 60. who are legitimately real and

8:39

not putting on this like phony act

8:41

are crushing it. Like it's so much

8:43

fun to be myself and to let

8:45

you judge the fact that I love

8:47

a lot of makeup and I love

8:50

a lot of jewelry and like all

8:52

of this is an aftermarket upgrade. Like

8:54

there's nothing real here. Like the hair

8:56

is purchased, the lashes aren't mine. The

8:58

nails aren't mine. Like you know what

9:00

I'm saying? Like none of the jewels

9:03

are real. All of it's fake, but

9:05

my heart is real. So when I'm

9:07

speaking to you, you're getting me. Recently,

9:09

I'm one of my YouTube videos, so

9:11

I have another channel. It's called Shelene

9:13

Johnson. I am Shelene Johnson, by the

9:16

way. This is Build Your Tribe. If

9:18

you haven't already, you should subscribe, because

9:20

this is where you're going to get

9:22

content for myself and my son. But

9:24

I have. The channel. The channel that

9:26

I started. The channel that I started.

9:29

The channel that I started a long.

9:31

The channel that I started. The channel

9:33

that I started. The channel that I

9:35

started. I started. The channel that I

9:37

started. I started. I started. I started.

9:39

I started. the Charlene Johnson channel. It's

9:42

the one that I struggled with so

9:44

much. And then when I just started

9:46

saying, like, screw it, I'm just going

9:48

to figure out what I want to

9:50

talk about and talk about it. it.

9:53

And I didn't have a goal other

9:55

than like I want to have fun

9:57

and I want to put pressure on

9:59

myself because all the other platforms I

10:01

feel like I have to be niche

10:03

down and I have to like promote

10:06

stuff that goes towards a sales funnel

10:08

or has you know and I just

10:10

was like YouTube I had it for

10:12

forever it's never worked so I'm just

10:14

gonna go at it and have fun.

10:16

Okay so recently I did this video

10:19

that I was like oh my god

10:21

I'm gonna get so much hate for

10:23

this but I don't get it like

10:25

me or get me I should say

10:27

they're gonna find this video and I'm

10:29

gonna be real up front and I'm

10:32

gonna tell you okay this video is

10:34

not for you if you're like an

10:36

all-natural kind of girl who's like I

10:38

want to age gracefully I'm letting my

10:40

hair grow out great that's great more

10:42

power to you I don't want to

10:45

wear all the makeup and I don't

10:47

want to do Botox awesome congratulations I

10:49

do and I want to talk about

10:51

it and I want to tell you

10:53

all the things and I made a

10:55

video you know, alienate some people, but

10:58

I was also going to attract people

11:00

who were also like, yes, finally, like,

11:02

tell us, girl, tell us all the

11:04

things, right? And there was a woman,

11:06

this is my favorite thing, there's a

11:08

woman who commented under it, she's like,

11:11

Shelene, you won't remember me. I met

11:13

you in a bathroom at 24 Fitness

11:15

in Houston, Texas, almost 20 plus years

11:17

ago, and I just have to say

11:19

I'm watching this video of you right

11:21

now. You were getting changed in the

11:24

24-hour fitness bathroom, you just finished doing

11:26

a fitness certification and you were like

11:28

trying to catch a flight. And she

11:30

was like, I just have to say,

11:32

I had such a good time talking

11:34

to you, you are the exact same

11:37

person that I met in that bathroom

11:39

like 25 years ago. And I'm like,

11:41

that's so validating. You know what I

11:43

mean? Because sometimes people will say like,

11:45

you know, in order to stay relevant,

11:48

you have to reinvent yourself. No you

11:50

don't. Re-inventing yourself sounds like you're making

11:52

something up. No, I've always been who

11:54

I am. And people our age, I

11:56

think that's the thing is like if

11:58

you get to... certain age where you're

12:01

like I just know who I am

12:03

but I might be into different things

12:05

so you can call that reinventing you

12:07

can call that rebranding I don't I'm

12:09

just putting out the new thing that

12:11

I'm interested in and we're not one-dimensional

12:14

at the time that that woman met

12:16

me I was into high impact kickboxing

12:18

and growing my business and my children

12:20

were young but I'm still the same

12:22

me my heart is the same my

12:24

voice is the same my values are

12:27

the same my passions are the same

12:29

I look 25 I mean, I do

12:31

look older, but you know what I'm

12:33

saying? Like, I'm wiser, and I care

12:35

less about what people think, but I

12:37

still care. And that was such a

12:40

compliment. And this is the other reason

12:42

why you need to start a YouTube

12:44

channel, because you're at an age now

12:46

where you're like, I just know who

12:48

I am. You need to start a

12:50

YouTube channel if you're interested in like

12:53

finding your people, and you like to

12:55

talk. And you don't need a script,

12:57

or maybe you want a script. That's

12:59

fine, that's fine, that's fine, that's fine,

13:01

that's fine, that's fine, too. I mean,

13:03

I can work off bullets. Sometimes I

13:06

do that. Am I working off of

13:08

bullets today? I should probably check my

13:10

bullets and make sure that I'm covering

13:12

all the reasons why you need to

13:14

start a YouTube channel. But the other

13:16

reason why I wanted to do this

13:19

is I have a podcast. It's called

13:21

The Shalene Show. And there came a

13:23

point in time where I'm like, you

13:25

know, after 50, it was probably like

13:27

around 50, I'm 56 now, it was

13:29

probably around 53, 54, where I was

13:32

like, I'm kind of my... direction. Like

13:34

the business that I'm currently in, like

13:36

I'm kind of bored with it. And

13:38

I kind of want to just talk

13:40

about girly things. I want to talk

13:42

about hormones. I want to talk about

13:45

menopause. I want to talk about health.

13:47

I want to talk about longevity. I

13:49

want to talk about like all the

13:51

things that women are whispering about, but

13:53

we just don't have enough information. And

13:56

I also want to talk about... Botox

13:58

and I also want to talk about

14:00

skin care and I also want to

14:02

talk about jewelry and I also want

14:04

to talk about Igniting passion and having

14:06

great sex with my husband after a

14:09

certain age like I want to talk

14:11

about all these things and also I

14:13

want to talk about drama that I

14:15

find in reality TV. You know what

14:17

I mean? And all those things are

14:19

just things that are fun that I

14:22

talked to my girlfriend about. And that

14:24

kind of content was not working on

14:26

Instagram. Why? Because it's not niched. It

14:28

wasn't working on Tiktok. Because it's not

14:30

niched. So I'm like, I'm going to

14:32

double down and I'm going to just

14:35

create real content on YouTube on my

14:37

other channel, which... Here's the link to

14:39

it below in our show notes. Look,

14:41

if you're already like, okay, that's the

14:43

kind of content I'm looking for, then

14:45

subscribe. If you're looking for content about

14:48

like how to grow your business and

14:50

how to build your social media and

14:52

email list building and funnels and all

14:54

of those things and monetizing your business,

14:56

subscribe here, build your tribe. They're two

14:58

separate channels. But I've got a podcast.

15:01

It's called The Shaline Show. And when

15:03

I learned. that 70% of people discover

15:05

their favorite podcast on YouTube. I'm like,

15:07

well, what am I doing? Well, then

15:09

my brain said, well, yeah, you can't

15:11

do that because your podcast, you do.

15:14

after hours and you have notes in

15:16

front of you and you can do

15:18

it whenever you want you don't have

15:20

to look cute and you can put

15:22

you know sweatpants on and all the

15:24

things that are making easy and if

15:27

you do a YouTube you're gonna need

15:29

special lights and a special camera and

15:31

a special microphone and you're gonna need

15:33

special editing and you're gonna need to

15:35

like you're gonna have to not make

15:37

any mistakes when you talk and all

15:40

those things and I'm like no I

15:42

don't and who cares let me just

15:44

try. I'm recording on my iPhone. I'm

15:46

recording this on my iPhone. I'm using

15:48

a program called Squadcast. It's very much

15:51

like Riverside or Streamyard. It's just a

15:53

third-party application. It's like Zoom, basically. And

15:55

so I record, it saves to the

15:57

cloud. So I don't even have to

15:59

figure out how to upload it. It's

16:01

automatic. It just saves to the cloud.

16:04

And then I have a virtual assistant

16:06

who you can hire on fiber-fiverrr.com, or

16:08

you can find on upwork.com. You can

16:10

find someone who they'll just log into

16:12

your cloud account, they'll edit your video,

16:14

and a couple days later, you've got

16:17

a fully edited video, if you need

16:19

it to be edited. But like this,

16:21

I'm going to put it in a few

16:23

graphics or whatever, but I

16:25

could edit this easily, and I did

16:27

it at first. Until I kind of

16:29

figured out like oh, you know what I don't

16:31

even have to do that because that was a

16:34

cumbersome obstacle for me is like Figuring out. Okay.

16:36

So how do I upload it and how do

16:38

I then upload it to YouTube like all of

16:40

those things? You do not have to figure that

16:42

out for like pennies on the dollar There's

16:44

so many freelancers in other countries and even

16:46

here in the US who will do this

16:49

because it's so easy for them. They can

16:51

do it in their sleep Where you and

16:53

I have to be like, okay, did I

16:55

click the right button? What tags do I,

16:57

like, all those things, I don't want to

16:59

have to deal with that. I just

17:01

outsourced it for like nothing. There's

17:03

so many people that do this.

17:05

It's insane. And it's super duper

17:08

affordable. So affordable. Like

17:10

every day I get, I don't

17:12

know, probably 1520 messages from somebody

17:14

who's like, I can handle this,

17:16

I will edit your videos, I will

17:18

make your whole YouTube account, I'm

17:20

like. We already got a handle, but

17:23

there's so many people that do this

17:25

because it's simple for them. So you

17:27

don't have to worry about that. You

17:29

don't need an expensive camera. You don't

17:31

need expensive lights. I will say for the

17:34

ladies, lighting is important, right? Because it's going

17:36

to make you feel more confident if you've

17:38

got good lighting. So I'm happy to share

17:40

with you if you want. I can do

17:42

a whole another episode, another YouTube video showing

17:45

you my setup. Right now I'm filming on

17:47

my iPhone. I'm filming on my iPhone. All

17:49

the newer, when I say newer, I think

17:51

like, is it the iPhone 13 and

17:54

beyond have continuity camera? It's just

17:56

a setting, super easy, it uses

17:58

the back camera, it's much. higher

18:00

quality can film in 4K. I'm bad

18:02

at the text stuff. I can never

18:04

figure out a camera. I can never

18:06

figure how to attach a microphone to

18:08

it, all that stuff. No, this is

18:10

plugged in USBC to my laptop. This

18:12

is a nice microphone actually. But if

18:15

you look back on some of my

18:17

earlier videos, I'm using a cheap microphone

18:19

and I'm using a portable light that

18:21

I travel, like a lot of times

18:23

I'm just filming in our hotel room

18:25

because We travel a lot, so it

18:27

doesn't interfere with my life. It's not

18:29

hard, it wasn't expensive, because our demographic

18:31

wants it easy mode. We want it

18:34

easy mode. We don't want it highly

18:36

produced. We don't want flying graphics. We

18:38

don't want all the B-roll. We don't

18:40

want all the... We're like, just... It

18:42

makes us feel a little suspicious. Like,

18:44

I can't trust you. It's almost like,

18:46

you know, you're wiping away all the

18:48

fog to see, like, like, what's real.

18:50

less produced, less fake, you know what

18:53

I mean? I mean, take no offense

18:55

if you like the super-ended videos, but

18:57

easy mode is the way to go.

18:59

I've done a whole video on what

19:01

I mean by easy mode, and why

19:03

easy mode on YouTube for creators who

19:05

are over 40 is crushing right now.

19:07

Like in preparation for this video, I

19:10

just probably typed in the same thing

19:12

you did, like over 40 start a

19:14

YouTube. And every person that popped up

19:16

popped up, they're creating easy mode videos.

19:18

Meaning, they're not even using a special

19:20

thumbnail. I've done a whole video breaking

19:22

down what I mean and how easy,

19:24

easy mode is. So you can check

19:26

out that episode. I'll link it below

19:29

in our description. Now, if you're new

19:31

to YouTube, when you see the description,

19:33

it'll just be the description. When you

19:35

see the description, it'll just be like

19:37

a couple of sentences, and then it's

19:39

truncated. It'll expand the rest of my

19:41

description, and that's where you'll see the

19:43

links to the other videos to the

19:45

other videos. I created a video last

19:48

week that has already earned me I

19:50

think $17,000 and What? What? Just talking

19:52

to my girl? You know what I

19:54

mean? Like that's insane to me. It's

19:56

got over a quarter of a million

19:58

views. What? And dude. Usually when you

20:00

get over a hundred thousand views, the

20:02

comments are so rude. You know what

20:04

I mean? You get like weird haters.

20:07

Look at any of else's channel, that's

20:09

what's going on. Not for our age.

20:11

Because we don't play. So the people

20:13

were going to be attracted to your

20:15

videos. It's going to be people our

20:17

age. And guess what? We're grown adults.

20:19

We're not going to rip another adult

20:21

apart. I'm not kidding. I've got thousands

20:23

of comments, and they're all really positive

20:26

and nice. They're complementary. They're encouraging. So

20:28

it's an ego boost. You know what

20:30

I mean? It's encouraging to find your

20:32

people. So I know you've probably watched

20:34

other YouTube channels, and they've said, you

20:36

know, start a YouTube channel to grow

20:38

your business, to build your brand, to

20:40

create awareness. to start a podcast to

20:42

create an extra stream of income to

20:45

fill your time like all these different

20:47

reasons why you should start a YouTube

20:49

channel like to leave a legacy blah

20:51

blah blah I don't care what the

20:53

reason it really doesn't matter you think

20:55

you should start one the answer is

20:57

you should and what you need to

20:59

know is it's easier than you think

21:01

you're going to be far more successful

21:04

than you realize but here's my advice

21:06

to you don't try to do it

21:08

the way the younger kids are doing

21:10

it. Do it the way you would

21:12

do it. You need good lighting. You

21:14

need to capture our attention in the

21:16

first one minute. That's very important. You

21:18

need to have a point. But you

21:20

don't have to speak perfectly. You don't

21:23

have to read a teleprompter. In fact,

21:25

I don't think you should. I think

21:27

the more real and honest of the

21:29

videos I watch of creators who are

21:31

over 40-50-50-60 when I look at their

21:33

channel and let's like they have... like

21:35

600,000 views on one video and I'll

21:37

look at their other videos. The one

21:39

that pops off is always the one

21:42

where they're real. So, how do you

21:44

get real on camera? You pretend that

21:46

you're talking on Face Time to your

21:48

best friend with the same attitude, the

21:50

same inflection, the same everything. That's when

21:52

you're real. So right now, I'm not

21:54

thinking about filming a YouTube video. I'm

21:56

talking to my friend. And I'm speaking

21:58

to her in the same passionate way,

22:01

in the same relaxed way. that I

22:03

would if we were face timing. I'm

22:05

not thinking about millions of people because

22:07

then it's hard to be yourself. I'm

22:09

not thinking about a hundred people. Then

22:11

it's hard. I'm not thinking about like

22:13

the doctor in the audience or the

22:15

person who is an attorney or the

22:17

person. I'm not thinking about one person

22:20

who loves me. And we love talking

22:22

and we have the same interests and

22:24

the same hobbies and we're connected and

22:26

I get me and I get her.

22:28

And so when I think, I literally

22:30

think of her. And so here's a

22:32

little tip of you're filming on your

22:34

iPhone. You can use this, it's just

22:36

this little adapter that goes on the

22:39

back of your phone, it clips on

22:41

here, and it just sits on the

22:43

top of my laptop. So then on

22:45

a separate screen, so I can see

22:47

it on my desktop, I have a

22:49

photo of the friend who I'm the

22:51

most real with, and the friend who,

22:53

like, when I see their face, I

22:55

know they adore me, I know that

22:58

I make them laugh, I keep them

23:00

entertained, right? And so I look at

23:02

that face, I look at that face,

23:04

I look at that picture, I do

23:06

this picture, I do this picture, I

23:08

do this, I know it sounds goofy,

23:10

it sounds goofy. It works. I look

23:12

at that photo and I'm like, I'm

23:14

just talking to her. And I get

23:17

a better product, I get a better

23:19

video. I get a more authentic me.

23:21

It takes time, it takes practice, it

23:23

takes consistency. You don't have to post

23:25

even as often as you think you

23:27

do. I thought I had to post

23:29

two YouTube videos a week, probably three.

23:31

No. I post like maybe three a

23:34

month, sometimes four a month, like so

23:36

one a week that comes out on

23:38

Sunday. I'd love to make sure you're

23:40

subscribed. If that type of content is

23:42

interesting to you, to the Shelene show,

23:44

subscribe there, that video. comes out every

23:46

Sunday. The one here, I'm Build Your

23:48

Tribe, my son and I, we alternate.

23:50

So every Thursday, you're gonna either get

23:53

myself or Brock, and we're talking to

23:55

you about business. And I think you'll

23:57

really enjoy Brock's content too. The dude

23:59

is a whiz, and he's, I created

24:01

him. Well, shall I say, I co-created

24:03

him. I'm very proud of my kids.

24:05

I really am. They're super cool. My

24:07

daughter just started a YouTube channel, too.

24:09

And you know what? She's doing easy

24:12

mode and she's 25 and she's killing

24:14

it. She's killing it. And you're going

24:16

to be able to monetize your channel

24:18

as soon as you have a thousand

24:20

followers, but like don't even worry about

24:22

that. Just create content that has a

24:24

point. Think about what you're going to

24:26

say in the first minute. Think about

24:28

your title first. Think about what is

24:31

the title. And then search the title

24:33

that you think that you're going to

24:35

go with. Search it in YouTube. So

24:37

you can see what other people have

24:39

done. And then you can sort the

24:41

videos that you're searching for, sort them

24:43

according to views, so you can see

24:45

like, okay, what creators are the most

24:47

popular for this title, and look at

24:50

what they did in the first minute.

24:52

You know what I mean? So if

24:54

you're going to not script something, but

24:56

like if you're going to have bullet

24:58

points, and it's fine if you want

25:00

to script something, but like the first

25:02

minute, yeah, sure, like nail it so

25:04

that you can hook people and they

25:06

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25:09

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25:13

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25:17

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