In this enlightening episode of Business Owners Radio, Mike Estraday, co-author of "Listen to Sell," delves into the evolving world of sales, emphasizing the importance of mindset, skillset, and human connections. Discover how embracing a noble approach to sales can transform your interactions and lead to sustained success.

In this episode, we discuss: 

• The relevance and future of salespeople in the digital age
• Key conversations in sales: customer interaction, self-reflection, and managerial coaching
• Overcoming negative perceptions of sales
• The importance of emotional intelligence and listening in sales
• Integrating customer service into company culture for better business outcomes
• Predictions for the sales profession moving forward

Mike Esterday, CEO of Integrity Solutions and Forbes Business Council member, has over 30 years of experience in sales skills training. He is deeply committed to promoting sales as a noble profession that helps people make informed decisions in a complex market.

Links and Resources:

• Purchase "Listen to Sell"
• Connect with Mike on LinkedIn

If you found this episode insightful, don't forget to subscribe, leave a review, and share it with your network. Explore further by picking up a copy of "Listen to Sell" and visiting our website for additional resources.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

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