In the BuzzStream Podcast, Vince Nero interviews Daniele Saccardi, Senior Team Lead of Digital PR and Online Reputation Management at Preply.

They discuss Preply's innovative digital PR strategies, focusing on language and culture to drive brand success. The episode dives into the importance of link-building, how to navigate digital PR internationally, and the benefits and challenges of moving digital PR efforts in-house.

Additionally, Daniele shares insights on maintaining content relevancy, the evolving relationship between digital PR and SEO, and future plans for Preply's outreach efforts.

The conversation also touches on adapting to AI changes and leveraging data-driven and culturally resonant content to build a moat around your brand.

⏰ Timestamps

00:00 Intro

00:07 Introducing Daniele Saccardi from Preply

00:43 Preply's Digital PR Success

01:29 Creative Campaigns and Metrics

04:02 In-House vs. Agency Digital PR

09:42 The Importance of Link Relevancy

14:25 Future Plans for Preply's Digital PR

20:32 Understanding Customer Mindsets

21:31 The Role of Links in SEO

22:30 Balancing Google and User Needs

23:21 The Importance of Relevant Links

24:08 Collaboration Between Teams

24:34 Digital PR Content and Conversion

25:30 SEO and Digital PR Synergy

31:18 Repurposing Content for SEO

33:26 International Digital PR Strategies

38:00 Favorite Digital PR Campaigns

38:55 Final Thoughts and Contact Information

💻 Check out the full post: https://www.buzzstream.com/blog/preply-podcast/

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