In this episode of the BuzzStream Podcast, host Vince Nero discusses digital PR and its evolution with Sage Singleton, Director of Digital PR at Clearlink.

They dive into the rebranding of her team from outreach to digital PR, the impact of digital PR on SEO, KPIs, and metrics for success, and how to effectively execute digital PR campaigns.

Sage shares insights on creating valuable content, positioning brands in media, and the challenges and learning experiences from underperforming campaigns.

This episode is a must-watch for PR professionals and anyone interested in digital marketing strategies.

00:00:00 - Intro00:00:30 - Introducing Sage Singleton and Clearlink00:01:51 - From Outreach to Digital PR: The Evolution00:02:32 - Understanding Digital PR vs. Traditional Outreach00:07:40 - Effective Link Building Tactics00:11:07 - Navigating Digital PR Challenges00:17:57 - Measuring Success in Digital PR00:23:40 - Evaluating Link Building Impact00:24:44 - Using Google Trends for Brand Awareness00:25:15 - Case Study: HighSpeedInternet.com Campaigns00:27:17 - Newsjacking and Digital PR Strategies00:31:57 - Lessons from Traditional Outreach to Digital PR00:37:42 - Handling Underperforming Campaigns00:41:38 - Conclusion and Final Thoughts

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