Join Vince Nero on the BuzzStream Podcast as he chats with Bekki Ramsay, Digital PR Manager at Mojo Mortgages.
They delve into the nuances of re-angling and repurposing existing content, the importance of internal data, and effective outreach strategies.
Bekki shares invaluable tips on collaborating across departments, leveraging social media for digital PR campaigns, and engaging with journalists.
⏰ Timestamps:00:00 - Intro00:08 - Introducing Bekki Ramsay00:23 - Engaging with the Audience00:44 - Bekki's Background and Expertise03:09 - Mojo Mortgages Overview05:39 - Campaign Insights and Data Utilization13:35 - Re-pitching and Re-angling Strategies16:14 - Leveraging Open Rates and Keywords19:59 - Client Communication and Campaign Management21:13 - The Importance of Genuine Outreach21:58 - Collaborating for Campaign Success23:22 - Effective Use of Data in PR24:06 - Finding and Pitching to New Journalists27:18 - Leveraging Competitor Insights30:55 - Personalized Expert Commentary35:46 - Integrating Social Media in PR41:54 - Concluding Thoughts and Final Tips
💻 Check out the full post: https://www.buzzstream.com/blog/re-pitching-digital-pr-podcast/
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