In this episode of the Can Marketing Save the Planet? podcast, we continue on our navigating green claims and greenwashing mini-series speaking with Katie Wetherall, a lawyer at ClientEarth about the brilliant work they do and ta
In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green claims and the role of responsible advertising in sustainability.Guy explains tha
In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker-Aranha, Director of Consumer Protection at the Competition and Markets Authority (CMA).C
Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape we humans have created for ourselves.In our 99th episode we’re joined by Neda Hash
“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.”In this episode of the Can Marketing Save the Planet podcast, we are joined by Rob Cobbold, Founder and CEO, of the brilliant organisation,
“The more people bring AI in-house the better it will be for the environment”…“You’ve got to spend the money to take advantage of the opportunity – and you can say but AI is free, but it isn't - that's just bad AI”…“AI allows us to do the art
“90% of Marketers agree that sustainability agendas need to be more ambitious.”We are back to 2025 with a bang and a full-on schedule of fantastic guests and riveting conversations. In our first episode of the year we’re joined by Ozlem Sentur
“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don’t label it as sustainab
Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as opposed to the challenges.We know communication and engagement is critical to driving change, a su bject
“We don’t ’speak for young people, we let them be the voice and share their perspective.”We keep coming back to the S – ‘social and societal impact’ in many of our conversations with clients, leaders and marketers, we’re discussing the role of
“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.”To maintain food security, food systems need to change. They need to be more
It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his experience studying, writing about and working with organisations on sustainability. Au
As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint from someone with sustainability at the core of everything they do. This led us to Kevin Dunckley,
Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the brilliant Jon Miller, author and Partner at Brunswick Group, leading their Sustainable Business Practice. We wanted to catch up with Jon to talk
It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge humanity has ever faced (and nope, we’re not being overly dramatic).Sustainable leader
In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy Jones from The GoodNet, the ethical intelligence company, focusing on helping ethical
“When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client brief.”As we continue with our greening your marketing activity mini-series, we wanted to turn our
“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do is move your hosting.”Welcome back to the second part in our mini-series on ‘greeni
Have you ever considered the carbon footprint of your email activity? Welcome to the first in our ‘greening your marketing activity’ mini-series! Did you know that your digital activity has a carbon footprint? Are you aware that
Every other breath you take comes from the ocean …How much thought do you give to the products you use to clean your home? We recently took a metaphorical deep dive with Amanda Horn into her love of the ocean as part of World Ocean
Degrowth equals greater profits – and big disruptions are coming…In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights
The need to reconnect to water and rebrand the ‘Big Blue’…World Ocean Day falls on June 8th and for those who haven’t heard of this event, it’s about “catalyzing collective action for a healthy ocean and a stable climate”.The ocean’s role is
We’re only consciously aware of 0.0004% of everything around us at once…read that again!Fake news, real news, social media, pickup artists. With all the messages we see and decisions we make every day, have you ever thought about how we are co
Honing in on the ‘S’ of E S G – a critical component of the sustainability journeyESG – environmental, social, governance, a subject that has been an increasing topic of debate and discussion, but what about the S?In this episode we speak to
“Be the voice of the consumer who wants to do more.”ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We absolutely loved that take from Sandy Skees, Purpose and Impact Global Lead at Porter Nove