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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedEpisode from the podcastCart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
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How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez

How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez

Released Wednesday, 8th December 2021
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How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez

How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez

How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez

How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez

Wednesday, 8th December 2021
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JOI's Website: https://addjoi.com/ 

Hector on Twitter: https://twitter.com/hectoriang

 

Show Highlights: 
0:32 -  The Founding Story behind JOI

08:24 How Hector educates customers about a new product type

17:30 How JOI addresses customer objections to price to improve conversion rates

22:12 What the segmentation of their marketing looks like

24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!

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