Welcome to CEO Frequency 022.

Our special guest, Melanie Herschorn, shares her journey and expertise in helping professionals publish impactful books. As a book marketing and publishing strategist for business owners, consultants, and speakers worldwide, Melanie emphasizes the importance of having a long-term marketing plan for your book, rather than just focusing on the launch. She explains the many benefits of writing a book for entrepreneurs, including building credibility, attracting clients, and creating a lasting tool for growth and marketing.

Melanie also highlights the value of owning your intellectual property and leveraging other people’s audiences to expand your reach. She advises being intentional throughout the writing and publishing process, cautioning against rushing it. One of her top recommendations is The Go-Giver by Bob Burg and John David Mann, a book that deeply resonates with her approach to business.

With her background as a celebrity publicist, award-winning journalist, and seasoned entrepreneur, Melanie brings a 360-degree view to guiding her clients in building brand awareness, selling books, and positioning themselves as subject matter experts. Her new book, Make a Big Impact with Your Book, is now available, helping others step into the spotlight as authorities in their fields.

📸 Instagram: https://www.instagram.com/melzfreed?igsh=MXJxYjhlNGtpY2czZQ==