“Subscribe to our Newsletter” is quite possibly the dumbest call to action ever to litter the internet. It might have worked back in the 90’s when “You got Mail!” made people feel special. But, today? Ha!

Today, you need to give people a damn compelling REASON to subscribe to your email list. And that reason is simply an opt-in offer, otherwise known as a lead magnet.

Now, for most of you, I would imagine the concept of a lead magnet is nothing new. However, ask yourself this…

Do you have only one or two lead magnets?

If so, then time to get busy. Because…

The more lead magnets you have, the easier it is to grow your list.