In this episode of Commerce Talks with Alexander Graf, I dive into the complexities of implementing click-and-collect services with Julie Samaha, Head of E-commerce at Tamimi Markets in Saudi Arabia. Julie shares her journey from fashion and electronics to groceries, highlighting the rapid growth and challenges faced in the e-commerce landscape. We explore Tamimi's unique approach to click-and-collect, emphasizing convenience and sustainability in a market dominated by home delivery. Julie discusses the operational hurdles, such as integrating technology and managing inventory, while maintaining a seamless customer experience. We also touch on the competitive landscape in Saudi Arabia, comparing it to trends in Europe and the rise of quick commerce. Tune in to discover how Tamimi Markets is navigating these challenges and driving innovation in the grocery sector.