In this episode of Commerce Talks with Alexander Graf, I dive into the fascinating world of e-foiling with Alexander Bachev from SiFly. Over the summer, I developed a keen interest in e-foiling, a sport that's been gaining traction on social media. Alexander shares insights into the complexities behind creating an e-foil, from the high-tech components to the challenges of making it accessible and affordable. We explore the journey of SiFly, a Bulgarian brand striving to make e-foiling more mainstream. Despite its niche status, with around 7,000 boards sold annually, the potential for growth is significant. Join us as we uncover the intricacies of this emerging sport and its market dynamics.