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Welcome to the Confident Live Marketing Podcast with Ian Anderson Gray.

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Helping you level up your impact, authority, and profits through

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the power of confident live video.

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Optimize your mindset and communication.

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And increase your confidence in front of the camera.

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Get confident with the tech and gear.

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And get confident with the content and marketing.

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Together, we can go live!

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Ian: Hello, and welcome to a bonus episode of the confident live marketing podcast.

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Now, it's a bonus one, because this week, I'm actually speaking at an event

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in Birmingham in the UK, it is TubeFest.

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I'm very excited about this. And it's all about my talk, at least is about integrating AI and

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video for authentic communication.

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And that is the question. That's my question to you.

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Can AI actually help us to be more authentic in a world where

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AI is replacing authenticity?

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You could argue, for example, You can have AI voices.

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I could have an AI voice instead of this.

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This is actually me speaking, I promise you, but I could

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actually do a podcast where it is. It sounds like me, but it's actually AI.

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And I can change things like how I look at the camera.

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I can change the words. I could even put an avatar of me and my question at the beginning of my

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talk, I'm not going to give away any of my talk now, because that wouldn't be

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fair, because this is going out a day before my presentation, but I'm very

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excited about it because I'm painting a bit of a negative picture at the

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beginning, because I think there were two camps of people when it comes to this.

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There were people who think AI is the most amazing thing ever, and it's

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going to allow us to do so many amazing things, and then the opposite camp is.

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It's taking away our jobs and our humanity and we're all gonna die basically Now, of

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course, there are plenty of other views in the middle and i'm kind of i'm i'm towards

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the more excited side of things But I do think we have to be careful and we have

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to I think there is a middle ground that we need to A middle path that we need to

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tread because Yes, there are all these amazing things that we can do, but just

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because you can, doesn't mean you should.

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For example, just because I can create an automated podcast with just

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me speaking, is that a good idea?

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Now, I think it, I'm okay with a lot of these things, as long

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as you're upfront about it. If, as long as you say, this is not me, this is an AI voice.

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I think that's okay. I think people are cool with it. Are you cool with it?

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I don't know. Um, but I, I do think when it comes to these things, I do think we need

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to think about, we need to have ethical considerations, but I do

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think that using AI in our content or AI generally in our businesses

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can help us to become more human.

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It can help us focus on the things that we're good at and the AI can do the

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things that Get in the way basically.

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So actually, I think it can help us to become more creative and get away,

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get us away from that blank page. For example, I've always struggled to create my newsletter content, my

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blog content, my podcast content. Well, I've now developed Uh, prompts with ai, with chat, GPT

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and other, um, LLMs to help me get away from that blank page syndrome.

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So I've got a structure, I've, I give, um, AI my structure of what I want.

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I give information about the episode, about my guest, and it comes up with

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basically the text for my newsletter and for my blog post and all that kinda stuff.

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Now, would it be a good idea for me to then just to use that

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and go with it and pump it out? For me personally, no, I think that is a good place to start

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and I can then tweak it and I can change it and I can make up my own.

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I think that is a really good way of using AI, but I'd love to hear from you.

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What do you think? And what I am actually thinking of doing in this podcast is to do a season, a

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series on on AI and how we can use it in our marketing, in our content creation.

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I'm doing so much stuff and I've realized that I'm not really sharing it.

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I'm not really talking about it. And it's probably because I'm going down all these rabbit holes.

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I've created all these tools that are helping me, uh, with my content creation.

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I'm also helped, uh, created tools that are helping me with my emails,

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uh, and communication sides of things.

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And I'm very excited about it, but I think we also need to.

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Think about the ethics and the morality and all that kind of stuff.

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It's a very messy time. Um, so yeah, that's really all I wanted to share with you today.

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Um, in my talk, I'm also going to be sharing my process of

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how I create all my content. It has changed since a few years ago when I started off with live

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and, and then changed it, uh, into I'll repurpose that I should say

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into all this other type of content. Um, now I'm starting off with pre recorded, but I'm

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recording it as if it were live. I'm using, utilizing a lot of AI in what I do, but I still, I think actually this

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is allowing me to be more authentic, to be more me and to actually reach more

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people, to actually create content.

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That is valuable to my audience.

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So what do you think? Are you using AI in your content?

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I'd love to know, are you afraid of it?

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Are you skeptical? Do you hate it?

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It's interesting. I think there's a lot of emotional responses, quite a wide ranging

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emotional response that we can have to the whole AI side of things.

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But anyway, that's enough from me.

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I will stop gibbering on. I've got a very creaky chair, haven't I?

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I need to, I could get AI to get rid of that creak.

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Or I could change my chair or maybe it doesn't matter.

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What do you think? Anyway, until next time, I encourage you to level up your impact

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authority on profits through the power of confident live video.

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See you soon. Bye. Thanks for listening to the Confident Live Marketing Podcast with Ian Anderson Gray.

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Make sure you subscribe at iag.me/podcast so you can continue to level up

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your impact, authority and profits through the power of live video.

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And until next time, Toodle