0:00

Ian: This is where we start to verge into grey area.

0:03

We are in this wild West with AI at the moment, just because you

0:07

can, doesn't mean that you should.

0:09

you could then automatically just post that out and like

0:12

tweets and Facebook posts. But I don't feel comfortable doing that because what I want to do is I want to go

0:16

in there and I want to make that my own.

0:18

I'm using AI to come up with a structure and coming up with some ideas.

0:22

and this is where I come back to the whole idea of allowing it to help

0:26

you to become more creative and more human is coming up with some ideas,

0:30

but at the end of the day, I don't want this to completely replace me.

0:37

Welcome to the Confident Live Marketing Podcast with Ian Anderson Gray.

0:41

Helping you level up your impact, authority, and profits through

0:45

the power of confident live video.

0:47

Optimize your mindset and communication.

0:49

And increase your confidence in front of the camera.

0:53

Get confident with the tech and gear.

0:56

And get confident with the content and marketing.

0:59

Together, we can go live!

1:01

Ian: Hello, Ian Anderson Gray here. This is a special bonus episode of the Confident Live Marketing Podcast.

1:06

Where I look at AI. I've been dabbling and exploring and playing with AI a lot.

1:14

And I wanted to share some of the things that I've been doing and thinking about.

1:18

A few weeks ago I was in Birmingham for the first ever

1:21

TubeFest and I was speaking there. My talk was all about how we can use AI to become more authentic in video.

1:29

Which seems like a kind of contradiction in terms because AI surely makes us less

1:34

authentic and less real and less human Well that this is one of my passions

1:38

really is That we should be using AI to become more human and more creative and I

1:43

wanted to share some of my thoughts Some of the tools some of the things i've been

1:46

playing around with in this episode, but I want to start off With a story and it's

1:53

a little bit of a cautionary tale tale.

1:56

So I want you to maybe, I don't know, close your eyes.

1:59

Obviously, if you're driving, don't do this. Imagine that you are in a city of towering skyscrapers and neon lights.

2:05

You wander the streets, your face illuminated by

2:09

the glow of your smartphone. The air is thick with silence, broken only by the hum of electric cars and

2:17

the occasional buzz of drones overhead dropping the latest Amazon order.

2:23

In this world, you no longer talk to people, Instead, your AI

2:28

assistant, tailored perfectly to your needs, keeps you company.

2:31

It provides a constant stream of personalized content, ensuring

2:36

you're never bored or uncomfortable. Yet, beneath this convenience, lies a troubling truth.

2:43

Human connections have all but withered away, friends no longer meet for coffee,

2:48

and your families sit together in silence, each lost in their own digital cocoon.

2:54

And romantic relations with humans are obsolete, replaced by AI partners that

3:00

simulate affection and companionship.

3:03

And more, the crowded streets feel emptier than ever.

3:09

Loneliness. An unspoken epidemic.

3:12

With everyone absorbed in their virtual worlds.

3:16

You gaze at your phone, and are confronted by content entirely AI generated.

3:22

You watch AI avatars spouting AI created content, listen to AI

3:26

composed music, and immerse yourself in AI crafted entertainment.

3:31

You've become a shadow of yourself. Distracted and consumed by endless AI content, AI makes your decisions now.

3:40

Your life has lost its meaning and purpose.

3:45

You've traded authentic communication for AI interaction.

3:50

Your humanity is lost.

3:55

The question is, is that world this world?

4:01

I mean, that's quite a dystopian story, isn't it?

4:04

It's a negative story, and I wonder how that makes you feel, because

4:07

Some people are concerned so much about AI that that is the kind of

4:12

the picture that they're painting. And it might even be worse than that.

4:15

You know, that it could be like the Terminator and

4:17

Skynet taking over the world. We've had Elon Musk talking recently that apparently AGI, this is the artificial

4:25

general intelligence with kind of almost like a consciousness and being able to

4:30

think for itself could be out next year. Not sure he's being serious about that, but.

4:34

You know, this is stuff that we need to think about.

4:38

The question is, which camp are you in?

4:41

Are you in the A.

4:44

I. 's taking over the world? It's gonna take away our jobs, it's gonna take away our

4:48

humanity, we're all gonna die!

4:50

Or is it On the other side, the AI is so cool and exciting and it's going to

4:57

allow us to do so many amazing things.

5:00

Or maybe you're kind of in the middle.

5:03

I think for me, I'm probably more towards the, I'm really excited about it, but

5:08

I still want to carve a little bit of a different path because I think we need to

5:12

use AI to help us to become more human.

5:16

We, we need to use AI to make our lives easier.

5:20

Allow us to become more human and creative.

5:22

We are as human beings, we are creative beings.

5:27

And I think AI can help us do that, but we need to make sure that we don't lose

5:31

sight of a humanity in the process.

5:34

So there are really cool tools that we can use to help us in our process.

5:38

I love the fact that I can.

5:41

Spend less time on the tasks that used to take me ages and

5:45

more time on being creative And so I use a tool called descript.

5:49

That's how I edit my podcasts so after i've finished recording this

5:52

i'm going to drop these videos my two cameras if I have a guest I'll

5:56

put their camera on there as well. I have separate tracks in there.

6:00

So i've got my camera My second camera, my guest's camera, as well as a few other

6:05

things, so I can create that sequence.

6:07

This is kind of a typical thing that you would do on most other video

6:11

editing tools, but the cool thing about Descript is that it gives you a

6:15

transcription, and you actually, you can edit using the Waveform Editor,

6:19

but you can also edit using just text, like Microsoft Word, kind of thing.

6:23

So, it gives you this transcription, and then you can create lots of

6:27

scenes, which you can then edit. Edit and change.

6:30

You can toggle between my view, my guest's view, the split screen view.

6:36

It doesn't always get it perfect. So it uses AI here transcribe your podcast.

6:40

And sometimes it kind of gets my name wrong, but on the whole, it's pretty good.

6:44

I make do with it and I try and update it and change it myself later on.

6:49

But there are some other really cool things that you

6:51

can do with AI and in Descript.

6:54

This is where we start to verge into the grey area.

6:58

We are in this wild West with, with AI at the moment, you know, just because

7:03

you can, doesn't mean that you should.

7:06

And you can fully automate things. You, you know, I could create an AI, totally AI.

7:11

Podcast create, all the content is AI based.

7:14

It's got an AI clone of my voice, but is that necessarily a good thing?

7:19

Is that what we want? Well, I don't know, but I do think some of these tools I'm going to, I'm

7:23

going to talk about now are really cool and they can be really helpful.

7:26

The first one is Overdub. So this allows me.

7:30

To if for example, I said I misspoke I said the wrong word

7:35

I can change what I said It will clone my voice and then we do that.

7:39

So this is an example This is a very silly example when I had my good friend

7:42

Libby Langley on my other show this is this is what I originally said.

7:46

Screen: To share today's episode, which is with my good friend, Libby Langley.

7:51

Ian: So that's the original but let's say I got the name wrong and I wanted

7:55

to actually say Mark Zuckerberg so All I need to do is just change the words

7:59

Libby Langley into Mark Zuckerberg.

8:01

Screen: I'm excited to share today's episode, which is with

8:04

my good friend, Mark Zuckerberg. Ian: Now, my lips aren't synced, but it's still my voice.

8:09

You know, for small little words, I think that's okay.

8:12

And AI is getting so good now that we can actually change the shape of

8:16

our lips, so, that's really good, obviously that is open to abuse, but in

8:21

Descript you have to give permission, that is, you have to prove it is you.

8:26

Now the other thing, again this isn't, maybe a grey area, I'd love to know what

8:29

you think, but sometimes I'll have a guest on who is looking at the screen,

8:33

their webcam is above their screen, and their, but their, they are looking at

8:37

me on the screen, which is perfectly normal, I mean that's what we, I'll

8:42

do, that's what we do as human beings. We're pre programmed, we're hardwired to focus on into the

8:48

eyes of another human being. And if, if I'm on the screen, then my guest is going to look at

8:52

that, not necessarily the camera, which is above, but that sometimes

8:56

can cause This kind of separation between my guest and the audience.

9:03

Um, so in descript, what you can do if is actually make the eyes

9:10

of your guest focus on the camera.

9:13

Or if you haven't done it, then you can do it that way as well,

9:16

just by click of a switch. So this is another example of a guest on my other

9:20

Screen: And when I say time blindness is not an excuse for being late.

9:24

I literally don't understand how time works.

9:27

Ian: Now, obviously, if you're listening to the podcast, you're not going to

9:29

be able to see the difference here. So if you're interested in finding out what.

9:34

This is going to look like when I've switched on eye contact, the guest is

9:38

now good to look directly at the screen.

9:40

Obviously, if you listen to the podcast, you're not going to hear that, but.

9:43

Yeah, it is amazing. This is quite freaky.

9:45

Screen: And when I say time blindness is not an excuse for being late.

9:49

I literally don't understand how time works.

9:53

Ian: So there you go. That is, that is amazing.

9:55

I always think that you need to obviously just check with your guests

9:58

that they're happy with that because this is effectively changing things.

10:02

Next thing you can do with the script, which is cool. This is not so much, well, some of this is AI, the transcripts is AI, but you

10:09

can also obviously export the video. So that's what I do.

10:12

I download the video. Once I've edited it all, upload that to YouTube, you can download animated

10:18

GIFs, audiograms as well, the transcripts and captions, which is all great.

10:23

And you just export that and you're good to go.

10:26

And, but this is cool with within Descript, you can also create.

10:30

AI generated show notes. So you just click in the, the actions at the top, you say, create some show notes.

10:37

And the cool thing here is that it will actually give you the highlights of

10:41

your episode, including the timestamps. Which is brilliant, you know, particularly for long episodes where

10:46

sometimes other AI tools out there will just break down and say there's too

10:49

much information, you know, if your episodes are like over an hour long.

10:53

Now I will say that the AI generated notes from Descript, they're not amazing.

10:58

They're using, I think they're using kind of a, A less, less powered AI tool.

11:03

It's, it's an AI tool, an LLM, a large language model that can cope with a lot

11:07

of text, but the actual quality that you get at the end of it isn't brilliant.

11:11

So what I then do is I take these show notes and I improved them.

11:15

I put them through into another large language model.

11:19

I use a open AI for that, chat GPT 4.

11:23

0 for that. Uh, and I've created my own prompt for this.

11:27

And I think you need to spend a lot of time improving the prompts,

11:30

because what you put in to these AIs is the quality you put in.

11:35

The more likely you're gonna get quality out, you need to, I can't speak today.

11:39

I need AI to actually help me. You're more likely to get quality out if you put quality

11:43

in, is what I meant to say. So here is part of my prompt to create a YouTube description.

11:50

And I, obviously, I include the show notes from descriptions into this.

11:54

So I said, please create a YouTube description for my

11:56

Confident Live Marketing podcast using the following information.

11:59

So I give the name of my guest if, if I have one, of course,

12:02

my guest's bio, my guests links, uh, the show notes from Descrip.

12:08

And then I say, please format the YouTube description as follows.

12:10

Write the show notes in the first person as if written by me.

12:14

Ian Anderson Gray, who is the host of the podcast, start with two to three

12:17

questions that will be answered in the podcast to hook the listener in.

12:22

Add the line, read or listen more, and then a link to the blog post, then write

12:26

one to two sentences explaining how the questions will be answered in the podcast.

12:31

Include another paragraph providing more details about the episode and the guest,

12:35

and Then add the line in this episode followed by the YouTube chapters and with

12:40

timestamps taken from the show notes. Provide the guest's bio under the title more about the guest and

12:46

include the guest name in there. Include the guest's links at the end of the description and then please generate

12:52

the YouTube description based on this format and the information provided.

12:54

Let me know if you need any clarification or any additional questions.

12:58

So that's what I do and you're also, I think If at the end of the day you want

13:05

to make the best possible description So you've also asked if you need any

13:08

if the AI needs any clarification or additional questions to improve that

13:13

that works really well for me But you can make it easier for yourself using

13:19

custom gpt so you can actually create your own podcast copywriter Where you

13:25

actually tell you train the llm To be able to create the right kind of

13:29

content with the right kind of stuff. So you're not having to pump the prompts back every time you want to create this.

13:36

So that's something I've, I've played around with, uh, as well.

13:39

Uh, and you can play around with other, uh, LLMs out there.

13:42

There's, there's Claude is very good. Uh, um, now that chat GPT 4.

13:47

0 has come out, I actually have gone back to, to chat GPT, but I do use Claude 3.

13:53

0. Haiku for some of the, if, if there's a lot of text to deal with because

13:59

it's cheap and it's quick, uh, it's not necessarily the best quality, but

14:04

for, for kind of the heavy lifting kind of stuff, it's really good.

14:07

But there are other cool tools out there that you can use.

14:10

Typing Mind is awesome. I'm going to show you, I don't use Typing Mind myself.

14:14

I use another kind of tool, but the cool thing about chat, not ChatGBT, Typing Mind

14:19

is if you want to use lots of different LLMs, So an LLM is a large language model.

14:26

This is an AI tool that is focused on text.

14:29

So chat GPT 4. 0 is okay.

14:32

It's technically a multimodal AI.

14:35

So it deals with text, but it also deals with images and other types of files.

14:40

But generally speaking, most people use it for text.

14:43

So it's an LLM.

14:45

Claude is another one. There's Gemini.

14:48

The cool thing about TypingMind is you pay a one off fee and then you

14:52

can use all the different ones. You can toggle between ChatGPT 4.

14:56

0 and Gemini and you can actually kind of get them to battle against each other.

15:01

So you can get ChatGPT 4. 0 to come up with the answer and then plug it into Claude

15:05

and say, can you improve that? It's really cool.

15:08

Really love it. Uh, if you're concerned though, about sending sensitive information into the

15:15

cloud, then the other option is to use a local GPT and there's tools like Mac

15:20

Whisper, this is obviously only for Mac. And this is you, this uses open AI.

15:24

I think it might use chat GPT for, but locally on your computer.

15:28

So none, no information is sent out.

15:30

You're the transcription is, is dealt with directly on your

15:33

computer, which is pretty awesome. So that's something for you to think about.

15:37

So, yeah, that's. Yeah, that's the way I kind of went into this.

15:43

But what I now do is, now let me just see if I can show and talk about this.

15:49

So I have, uh, I have a Google sheet with all the episodes, all the information

15:55

on all the episodes I do for this show. And I also have a separate one for my other show as well.

15:59

And whenever my guests book on, I use a service called Calendly.

16:04

So it allows them to book into my calendar.

16:07

That information that they've sent me gets added to my Google Sheet here.

16:11

So I can see at the bottom of episode 219, my Colton, uh, I'm not going to show you

16:17

all his, his information, like his email, but basically his bio, his headshot, uh,

16:21

his email, the time and all that kind of stuff is put into this Google Sheet.

16:26

So I can see, I've got the recording date. I've entered in the title of what we're going to talk about.

16:31

Now, the cool thing is what I can then do is highlight that row And I've used a

16:36

Google app script, which, um, I was, I, I'm, I'm, I know enough about coding to

16:42

be dangerous, but I actually got chat GPT to help me create this Google app script.

16:47

So I can click on create show asset folder.

16:50

And what that does is it creates a folder in my Google drive with

16:54

the show notes for this episode. With the bio for my guest and all the other information using a template.

16:59

So it knows that this is a, this is a studio attack episode.

17:03

So it uses that template that I've got and it creates the

17:06

show notes and all the folders. So that's really, really good.

17:11

Now what I can do. So actually, if I just go to that show notes episode, I can then go here.

17:18

It's got the, the, it's got the description.

17:21

So the bio of my guest. It's also got.

17:24

All the, the show notes, the, the episode structure, the run of

17:28

show, I should say there as well.

17:30

But if I go into the folders here, I can then see all the

17:35

other stuff that I've got. I've got my podcast folder where I put the podcast episode, the transcript

17:39

folder where I put the transcript, video snippets for the video snippets as well.

17:45

So once I've done the episode, what I'll then do is I'll paste in the show notes

17:49

from Descript into this Google sheet.

17:51

Thanks. In one of these cells, then what I can do is I can click on my podcast tools button.

17:56

This is again, a script that I've generated. I've created using chat GPT and I can generate my YouTube

18:03

descriptions, my podcast show notes, all that kind of stuff.

18:06

These are all based from the show notes and all the information

18:10

I have for this episode. But it also, I've created these prompts.

18:14

So for example, if I go to, uh, let's go to, I'm going to

18:19

go to the podcast show notes. And here I've got, you are a professional copywriter.

18:25

Please create engaging and informative podcast show notes for

18:28

my Confident Live Marketing podcast using the provided information.

18:32

Write in the first person as if Ian Anson Gray is speaking.

18:34

Maintain a casual, friendly, and engaging tone throughout using conversational

18:38

language, asking questions, and directly addressing the listener.

18:42

This will help create a connection with the audience and encourage

18:45

them to listen to the episode. Use British spelling throughout.

18:49

It doesn't always do that, but I do try. Uh, not that it really matters because I have a lot of American

18:53

listeners and you know, I'm sure you will forgive me if I get, if I

18:57

use American or British spelling. Hopefully you do.

19:00

So, uh, so then it will create.

19:03

My YouTube description, it will create a podcast show notes,

19:06

blog posts, newsletter, LinkedIn posts, all those kinds of things.

19:10

And it generates them in Google docs in my folder.

19:13

So again, going back to the one with Mike Alton, I can then go to, for

19:17

example, I can go to my newsletter and here is what it's created.

19:22

So it's saying, hi, first name, want some great lighting and camera positioning

19:26

tips for your video and podcasting studio.

19:29

It's even given me a subject as well. Now, what I will say is these aren't perfect.

19:34

This is AI generated. It's never going to be perfect.

19:36

It's never going to, even if you get the prompt amazing,

19:39

it's not going to be perfect. And I still think that I don't feel comfortable in them just posting that out.

19:45

So a number of people have said to me, they've seen this and said, Oh,

19:49

it'd be really cool if you could like totally automate that and send Once

19:53

you've created, once AI has created your newsletter and your blog post

19:56

and all that kind of stuff, you could then automatically just post that out

20:00

and like tweets and Facebook posts. But I don't feel comfortable doing that because what I want to do is I want to go

20:05

in there and I want to make that my own.

20:07

And actually I do spend quite a lot of time changing all of those things.

20:10

So it's not, so it is actually me speaking.

20:13

The cool thing about this is that, I'm not starting from scratch anymore.

20:17

I'm using AI to come up with a structure and coming up with some ideas.

20:21

And then I can go in and this is where I come back to the whole idea of allowing

20:26

it to help you to become more creative and more human is coming up with some

20:30

ideas, but at the end of the day, I don't want this to completely replace me.

20:33

And I don't think you would want that either. I, I hope so anyway.

20:37

Um, so yeah, that's, that's what I do.

20:40

One final thing and this is this is a little bit geeky But this is a tool

20:43

called libra chat and I had my uh, mike russell on the show a few weeks ago He's

20:48

the one who Put me onto this, uh, and it's a little bit like that other tool

20:53

that I mentioned where you can, um, you, you can use lots of different tools.

21:00

So in LibreChat, I can use a chat GPT.

21:04

I can use a Gemini. I can use Claude.

21:08

And loads of other tools and I can toggle between them.

21:10

But the cool thing is this is mine.

21:13

This I, uh, I can download this and run it on my own computer or

21:18

on my other, uh, on my own server. And so that's what I've actually got here.

21:22

This is my own chat GPT and Anthropic Claude.

21:27

Uh, and I can even add Bing in here. I haven't actually added my API key for that.

21:32

And I can toggle between the two. So I can start off with that.

21:35

I can toggle between Claude Opus and Claude Haiku, I can upload files,

21:41

I can then go over to chat GPT, and I run this on my own server in the

21:45

cloud, I use Linode, it's amazing.

21:49

So it's not for the faint hearted at the moment, I think

21:51

it's a little bit complicated. to use.

21:53

In fact, actually, let's just show, uh, need to just put that on the screen.

21:57

So, um, this, this is, this is my own, this is my own, um, on my own server.

22:04

It's pretty amazing, but it's quite difficult to set up.

22:07

And what I'm going to be doing is, is trying to create a really easy

22:11

to use guide so that you can create your own instance of Libretrat.

22:16

Uh, it's completely free. All you need to do is pay for the hosting.

22:20

I pay 5 a month for that. Uh, and then of course, on top of that, you have to pay for the API

22:26

usage for all the different channels, but you know, Claude is like 20, I

22:32

don't know, is it 20, 24 a month? Uh, OpenAI is 20, 24 a month.

22:37

Gemini Advanced is again, the same kind of price.

22:39

With this, you're paying as you go. So you're just paying for the hosting if you want that.

22:44

Uh, LibreChat is free. And they're always improving it over time.

22:47

So it's pretty amazing stuff. So that is it for this week.

22:51

We've gone a little bit geeky. I hope I have not gone too geeky for you.

22:54

If you don't understand any of that, then don't worry.

22:58

I will be creating some more episodes. I might even be creating another podcast.

23:02

I am actually thinking about creating another podcast because the ConfidentLive

23:06

Marketing Podcast is not an AI focused. But it is something that I'm spending a lot of time playing

23:13

around with so that is it for me for this week We'll be back next week.

23:17

I think hopefully with a regular episode.

23:20

That's the idea anyway But until next time I encourage you to level up your

23:23

impact authority and profits do the power of covered a live video See you soon.

23:28

Bye Thanks for listening to the Confident Live Marketing Podcast with Ian Anderson Gray.

23:37

Make sure you subscribe at iag.me/podcast so you can continue to level up

23:42

your impact, authority and profits through the power of live video.

23:46

And until next time, Toodle