In today’s episode of the Conversational Messaging Podcast, we spoke to Vitasta Kaul, who’s the director of brand marketing at CredR, and Srinivas Vijayaraghavan, who’s the VP of Marketing at Gupshup.

In this insightful conversation, Vitasta walked us through the various ways in which CredR seamlessly integrates their offline shopping experience to their online presence. This helps them 

CredR is India’s Most Trusted Used Two-Wheeler Consumer Brand that leverages Technology & Processes to simplify the Market. 

Understanding exactly what your customers want

Each brand at its very core is trying to solve a problem for their customers. With time, the problems as well as consumer motivation keep evolving. But in a country like India, the customers themselves can be from a varied demographic. Vitasta shows us how understanding your customers becomes really important which also creates the need to directly initiate a conversation with them. 

“I'm talking about that level of personalization, or the problem statements are so unique, that it becomes really, really difficult for us to augment it down to that level, or go down to that level of granularity and understand, like, what is this guy's problem in life? And how can I solve this problem” - Vitasta

Using technology to smoothly initiate two way conversations for marketing

With so many messaging and media platforms, it becomes essential that brands use them thoughtfully without overburdening their customers with messages. Bringing a set strategy into place is key to great messaging and Vitasta further explains this process. 

“A solid customer data platform, in the backend, where a lot of this information, this enrichment of consumer information is present. And then you create an omni-channel engagement strategy. You have your website, you have an app, but you also try to get consumers to have two-way conversations with you, typically on messaging apps”. - Vitasta 

Bios:

Vitasta ,who’s the director of brand marketing at CredR which is  India’s Most Trusted Used Two-Wheeler Consumer Brand that leverages Technology & Processes for its growth.  

Srini has over 2 decades of experience in running marketing for high-growth technology companies and managing corporate marketing, product marketing and demand generation. Prior to Gupshup, he held marketing leadership positions with Qubole, Pluralsight, Mobileum and Tejas Networks.

Resources:

Gupshup.io

Follow Vitasta on LinkedIn