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Conversations with Masters: How to Better Understand Your CustomersEpisode from the podcastConversations with Masters: How to Better Understand Your Customers
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Hear Mac Smith, Head of Cross Portfolio Research, Search & Assistant, Google

Hear Mac Smith, Head of Cross Portfolio Research, Search & Assistant, Google

Released Wednesday, 26th July 2023
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Hear Mac Smith, Head of Cross Portfolio Research, Search & Assistant, Google

Hear Mac Smith, Head of Cross Portfolio Research, Search & Assistant, Google

Hear Mac Smith, Head of Cross Portfolio Research, Search & Assistant, Google

Hear Mac Smith, Head of Cross Portfolio Research, Search & Assistant, Google

Wednesday, 26th July 2023
Good episode? Give it some love!
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Hear why customer journey mapping, when done right, is often responsible for outcomes that have a measurable impact on the business. Learn how journey mapping can help optimize customer experiences. Listen to what business leaders need to keep in mind when trying to solve their customers journey challenges.


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Conversations with Masters: How to Better Understand Your Customers

We believe that peer-to-peer “experience shares” offer the best form of learning. Such learnings become even more powerful, and actionable, when those who are sharing their experiences are experts who have successfully overcome the same customer challenges that you may be facing today.So, in this ongoing series we will present discussions with different CX, Research, and Insights Masters. Each interviewee has a track record in optimizing customer experiences, building loyalty, enhancing innovation, and growing sales exponentially.By learning from these Masters, you will gain insights and develop strategies on how to better understand your customers and take their experiences to the next level.

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