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Conversations with Masters: How to Better Understand Your CustomersEpisode from the podcastConversations with Masters: How to Better Understand Your Customers
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Hear Stephanie Laguna, Executive Director, Market and Product Strategy, Kaiser Foundation Health Plan of the Mid-Atlantic States, Inc.

Hear Stephanie Laguna, Executive Director, Market and Product Strategy, Kaiser Foundation Health Plan of the Mid-Atlantic States, Inc.

Released Thursday, 27th July 2023
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Hear Stephanie Laguna, Executive Director, Market and Product Strategy, Kaiser Foundation Health Plan of the Mid-Atlantic States, Inc.

Hear Stephanie Laguna, Executive Director, Market and Product Strategy, Kaiser Foundation Health Plan of the Mid-Atlantic States, Inc.

Hear Stephanie Laguna, Executive Director, Market and Product Strategy, Kaiser Foundation Health Plan of the Mid-Atlantic States, Inc.

Hear Stephanie Laguna, Executive Director, Market and Product Strategy, Kaiser Foundation Health Plan of the Mid-Atlantic States, Inc.

Thursday, 27th July 2023
Good episode? Give it some love!
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Hear what can researchers do to get a deeper level of engagement from internal stakeholders in customer journey mapping projects. Learn why the insights team must have an in-depth understanding of the organization’s mission and its core values prior to investigating the customer journey. Listen to how developing key metrics that track the cadence of research results will benefit the company to a fuller extent in the long term.

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Conversations with Masters: How to Better Understand Your Customers

We believe that peer-to-peer “experience shares” offer the best form of learning. Such learnings become even more powerful, and actionable, when those who are sharing their experiences are experts who have successfully overcome the same customer challenges that you may be facing today.So, in this ongoing series we will present discussions with different CX, Research, and Insights Masters. Each interviewee has a track record in optimizing customer experiences, building loyalty, enhancing innovation, and growing sales exponentially.By learning from these Masters, you will gain insights and develop strategies on how to better understand your customers and take their experiences to the next level.

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