How premium pricing attracts better clients, bigger results, and more peace.

Are you undercharging for your transformational work — and wondering why it’s not converting?

In this solo episode, Certified Event Producer™ Shay Wheat unpacks what she calls The Premium Paradox — the surprising reason your “affordable” offer might be costing you the very clients you want most.

Inside this episode:

• Why low prices repel high-value clients
• How bargain pricing leads to burnout and bad reviews
• Shay’s 5-part Price Psychology Matrix™ to confidently raise your rates
• Real case studies from clients like Dr. T, Lisa Nichols, and Matt
• A bonus mindset shift that changes how you sell for good

🎁 Download the Premium Positioning Playbook for free:

www.graceandeaseproductions.com/premium

📞 Book a strategy call:

eventsarepowerful.com

🔑 Key Moments:

• 04:55 – The $50 Rolex Test — Why underpricing signals low value to high-end clients
• 06:10 – The Premium Paradox — How lower-paying clients actually cost you more
• 08:00 – What Premium Clients Really Buy — (Hint: It’s not your price tag)
• 14:05 – The PRICE Psychology Matrix™ — Shay’s 5-part framework for charging with confidence

About Shay Wheat:

Shay is the founder and CEO of Grace & Ease Productions, Inc., a company that helps high-level coaches, consultants, and expert entrepreneurs design profitable live and virtual events that scale their business without the burnout. She’s the go-to event strategist behind multimillion-dollar launches for thought leaders like Lisa Nichols and top-tier consultants across industries.