In this episode of Data Dialogues, Equifax Marketing VP Tricia Gabberty, and Alice Siu, Associate Director at the Center for Deliberative Democracy at Stanford University, discuss the role that brands and consumers must play when trying to ensure quality, accurate data.

Jump ahead to these highlights:

0:50 - Alice’s role at the Center for Deliberative Democracy

2:15 - The definition of data quality

7:15 - Supplementing raw data with outside data

10:41 - The privacy conundrum

13:51 - What to know when seeking a data provider

16:12 - Data sources or techniques to avoid

19:30 - What should consumers consider when reading polls and surveys

23:46 - A warning about news recommender engines

26:28 - Gathering reliable Gen Z research